By 2025, e-commerce is projected to account for 30% of all retail sales and $2.7 trillion in total sales. Traditional retailers' market share is expected to drop from 71% to 62% of retail food sales. Retailers must engage shoppers, utilize customer data to create customized experiences, automate processes, and make buying convenient. Benchmarking against projections from groups like the Congressional Budget Office, Deloitte, and the National Retail Federation can help retailers plan strategies for the future store and economy.