2. OBJECTIVE
A top-tier magazine publisher chose AudienceFUEL
to drive new subscriptions over a 6 week pilot. The
goal was to reach a $20 cost per order.
3. HOW?
AudienceFUEL used proprietary look-a-like modeling
and media optimization technology. The combination
of our savvy media buyers and technology enabled us
to drive new subscribers via running display banner
ads across the web.
4. RESULTS
Over 6 weeks, AudienceFUEL was able to drive the
cost per order down from $55.00 to under $20.00.
CPO Price by Week
$60.00
$50.00
$40.00
$30.00
$20.00
$10.00
$Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
5. WHAT DOES THIS MEAN?
CPO
A decrease in cost
per order of -55%
CTR
An increase in CTR on
banner ads of 58%
