RESEARCH METHODOLOGY PRESENTATION . TYPES OF RESEARCH METHODOLOGY

1. CMS ID: 56686

2. 1. Qualitative Research
2. Quantitative Research

3. Quantitative Research
• A type of educational
research in which the
researcher decides what
to study.
• Quantitative research
looks at patterns in
numeric data.
Qualitative Research
• A type of educational
research in which the
researcher relies on the
views of the participants.
• Qualitative research
gathers information that is
not in numeric form.

4. Quantitative Research
• Ask specific narrow Qs.
• Collects data from
participants.
• Analyze numbers using
statistics.
• Conduct the inquiry in
unbiased, objective
manner.
• Collecting info from a
large number of
individuals
Qualitative Research
• Ask broad, general Qs.
• Collecting data consisting
largely of words (text) or
image (picture).
• Conduct inquiry in
subjective, biased
manner.
• Collecting info from a
small number of
individuals or sites.

5. Quantitative Research
Examples
• Application forms
• Closed ended
Questionnaires.
• IQ tests
• Measurement.
Qualitative Research
Examples
• Diary accounts
• Document review
• Open ended
Questionnaires
• Unstructured interviews
• Unstructured observations

7. What is to be observed?
• Quali: Qualities, behavior, complexities
• Quanti: Quantities, Scales, measurement

8. Purpose
• Quali: To understand or interpret social
interactions
• Quanti : To test hypothesis, look at cause and
effect and make predictions

9. Group Studied
• Quali: smaller and not randomly selected
• Quanti: larger and randomly selected

10. Types of data collected
• Quali: words, images or objects
• Quanti: numbers and statistics
Types of Questions asked
• Quali: Why? , How?
• Quanti: How many? , What?

11. Forms of data collected
• Quali: Qualitative data such as open-ended
responses, interviews, participants
observations, field notes and
reflections
• Quanti: Quantitative data based on precis
measurement using structured and validated
data collection instruments.

12. Strength
• Provide more detailed
information to explain
complex issues
• Multiple methods for
gathering data on
sensitive subjects.
• Data collection is usually
cost efficient.
• Issues can be examined
in detail and in depth.
Limitations
• Time consuming during
interviewing process and
intensive category
process.
• Rigor is more difficult to
maintain, assess, and
demonstrate.

13. Strength
Results in quantitative
research are less detailed.
Data gathering in
quantitative research is
efficient and requires less
effort.
Data gathering in
quantitative research is
fast and easier.
Limitations
In quantitative research
there is a possibility of an
improper representation of
the target population
Difficult for non -
mathematician to perform.

14. • Match the approach to the problem.
• Fit the approach to your audience.
• Relate the approach to your experience.