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Social Media Marketing
flawless-media.com
What is Social Media?
flawless-media.com
It's an open dialogue
between you and your
audience.
flawless-media.com
Why Social Media Is Important
for Business Marketing
flawless-media.com
Let’s start with one simple fact:
It doesn’t matter if you run a small local shop or a big national
company. Social media is an essential piece of your business
marketing strategy. Social platforms help you connect with your
customers, increase awareness about your brand, and boost
your leads and sales. With more than 7 billion people around
the world using social media every day,
it’s no passing trend.
More than just the
big two.
Everything has to work
together.
flawless-media.com
flawless-media.com
flawless-media.com
What is not a Social Media Strategy?
● Just having a presence on social media platforms.
● Only using a cheap bribe for liking or following you.
● Expecting results without investing money and time
● Only using it only to sell
flawless-media.com
The Social Media Big 8
1. Share
2. Listen
3. Ask
4. Respond
5. Reward
6. Demonstrate knowledge in your field
7. Champion your stakeholders
8. Establish your voice
flawless-media.com
Don't be afraid of Social Media
and don't be a Dinosaur
flawless-media.com
Why have a Social Media
Strategy?
Increase Revenue
flawless-media.com
Why have a Social Media
Strategy?
People consume media differently.
• 7.5+ Billion People have a Social Media Profile
• 10 Million have a Daily Newspaper Subscription
flawless-media.com
Why have a Social
Media Strategy?
Synergy between
mediums.
• Only in KSA 33+ Million People
have a Social Media Profile
• 1 Million have a Daily
Newspaper Subscription
flawless-media.com
What is a Social Media
Strategy?
An Evaluation A Set of Goals
Budget of Dollars & Time
Plan of Action Integral Part of your
Marketing & Communication Plan
flawless-media.com
Developing your Social Media
Strategy
Evaluate Where are you now?
How would I rate yur company's use of Social Media?
What social sites are you using and how? How can you
grow or improve? In what areas do we excel?
flawless-media.com
Set your Goals Where do you
want to be?
Some goals could be:
Better Customer Engagement
Revenue Generation
Better Customer Experience
flawless-media.com
Create yur Policies
Who responds and how do you
respond?
Determine who will be primarily responsible for responding.
Have a backup person in place.
Have one voice.
Know how to respond to questions, criticism and complaints
flawless-media.com
Create a Budget
How are you going to pay for it?
Currently on average 10% of marketing
budgets are directed toward Social Media
within 5 years this will rise to 20%
flawless-media.com
Dealing with Negativity
Don't delete the post, deal with it.
Address negativity in a professional
manner and kill them with kindness.
flawless-media.com
Make A Plan
How are you going to do it?
Determine how you are going to promote your
message, plan out your social, web and email content.
Plan out how it will integrate with your traditional
media.
flawless-media.com
Putting your strategy into action
Content is King
What type of content am I sharing?
Am I using photos & video?
Is my content valuable and relevant?
flawless-media.com
The 70/20/10 Rule
Content is King
70% Value and Relevant Content
20% Shared Content
10% Promotional Content
flawless-media.com
Using Images and Video on Facebook
Increases Engagement.
flawless-media.com
Tailor your Message to your Platform
Content that you post on Facebook
isn't the same content you post on
Twitter or instagram or linkedin
flawless-media.com
Communicate in New Ways
Post Company Updates Share Industry
News and Developments Ask
Questions Hold Contests and
Giveaways
flawless-media.com
Brand it
flawless-media.com
Follow Others on Twitter
Often times if you follow people on
Twitter they will return the favor.
flawless-media.com
Make Friends
Become friends with other pages and
profiles to cross share content.
flawless-media.com
Integrate Social Media
Add Social Media to your web, email,
and printed materials.
flawless-media.com
Don't just use Icons
Don't just put the Social Media icons
and your online and printed materials,
give them a direct address to find your
social media profiles.
flawless-media.com
Integrate Team Members
Socially Mature Business incorporate
more team members.
flawless-media.com
Integrate other Activities
Direct followers to join email lists. Ask
followers to refer your organization.
Ensure your content is mobile friendly.
Add Social Comments to your website
flawless-media.com
Branch Out
Use other Social Media platforms such
as LinkedIn, Instagram, Pinterest,
Youtube, etc...
flawless-media.com
LinkedIn
 Create awareness
 Improve reputation
 Brand your organization
 Highlight leaders
 Generate leads
 Headhunting
 Answer questions,
demonstrate know-how
It's all about networking
flawless-media.com
Instagram
 Highlight products, events
 Contributing to awareness
campaign
 Offer behind the scenes
look - humanize
 Lead generation with hash
tags
 Encourages participations
Photos draw attention
flawless-media.com
flawless-media.com
Facebook
connect with customers
flawless-media.com
Twitter
What’s happening in the world and what
people are talking about right now.
Branch Out
 Don't forget Email Marketing & Text Messaging
 Email Marketing
 Text Messaging
 Attendees could register for the conference onsite
through text message, enter to win a prize and
provided feedback.
flawless-media.com
Ads
 Direct your ads to specific landing pages or tabs,
don't direct them just to your website.
 Run several variations at once with different
content and targeting
flawless-media.com
Measure It
Page Views Number of Friends or Followers
Shares & Re-Tweets Buzz indicators
(web mentions) Tools? Google Analytics,
Facebook Insights
Make an Investment
Dedicate time and resources
flawless-media.com
Questions?
flawless-media.com
Feel Free To Contact Us
For Any Query
flawless-media.com
WELCOME TO
FLAWLESS MEDIA MARKETING SOLUTIONS
Flawless Media Marketing Solutions specializes in providing Cost-Effective
Marketing solutions for your business.
Our team is equipped with the knowledge and skills to provide 360° solutions
to any Marketing needs of businesses in various
industry vertical.
We focus on bridging the gap between the business and Audience to help
clients realize measurable value from their market enabled investments.
We offer you highly specialized business process and marketing services to
reduce operational costs while enhancing your business.
flawless-media.com
WhatsApp :- +966 0538707459
Mob:- +966 0580603925
Head Office:- Lazer Tower, Near
Marriot Hotel, Palasteen St. P.O. Box
4046 Jeddah 23464 Kingdom of Saudi
Arabia Landline: 00966 12 2874 122
Website:- www.flawless-media.com
Email:- mimzmktg@gmail.com
Mob:- +91 8779528481
Mob:- +91 9326443320
Neha Apt. 01, Almas Colony, Kausa,
Mumbra, Thane, Mumbai,
Maharashtra, india - 400612
Website:- www.flawless-media.com
Email:- flawlessmedia44@gmail.com

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Social media marketing

  • 2. What is Social Media? flawless-media.com
  • 3. It's an open dialogue between you and your audience. flawless-media.com
  • 4. Why Social Media Is Important for Business Marketing flawless-media.com Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day, it’s no passing trend.
  • 5. More than just the big two. Everything has to work together. flawless-media.com
  • 8. What is not a Social Media Strategy? ● Just having a presence on social media platforms. ● Only using a cheap bribe for liking or following you. ● Expecting results without investing money and time ● Only using it only to sell flawless-media.com
  • 9. The Social Media Big 8 1. Share 2. Listen 3. Ask 4. Respond 5. Reward 6. Demonstrate knowledge in your field 7. Champion your stakeholders 8. Establish your voice flawless-media.com
  • 10. Don't be afraid of Social Media and don't be a Dinosaur flawless-media.com
  • 11. Why have a Social Media Strategy? Increase Revenue flawless-media.com
  • 12. Why have a Social Media Strategy? People consume media differently. • 7.5+ Billion People have a Social Media Profile • 10 Million have a Daily Newspaper Subscription flawless-media.com
  • 13. Why have a Social Media Strategy? Synergy between mediums. • Only in KSA 33+ Million People have a Social Media Profile • 1 Million have a Daily Newspaper Subscription flawless-media.com
  • 14. What is a Social Media Strategy? An Evaluation A Set of Goals Budget of Dollars & Time Plan of Action Integral Part of your Marketing & Communication Plan flawless-media.com
  • 15. Developing your Social Media Strategy Evaluate Where are you now? How would I rate yur company's use of Social Media? What social sites are you using and how? How can you grow or improve? In what areas do we excel? flawless-media.com
  • 16. Set your Goals Where do you want to be? Some goals could be: Better Customer Engagement Revenue Generation Better Customer Experience flawless-media.com
  • 17. Create yur Policies Who responds and how do you respond? Determine who will be primarily responsible for responding. Have a backup person in place. Have one voice. Know how to respond to questions, criticism and complaints flawless-media.com
  • 18. Create a Budget How are you going to pay for it? Currently on average 10% of marketing budgets are directed toward Social Media within 5 years this will rise to 20% flawless-media.com
  • 19. Dealing with Negativity Don't delete the post, deal with it. Address negativity in a professional manner and kill them with kindness. flawless-media.com
  • 20. Make A Plan How are you going to do it? Determine how you are going to promote your message, plan out your social, web and email content. Plan out how it will integrate with your traditional media. flawless-media.com
  • 21. Putting your strategy into action Content is King What type of content am I sharing? Am I using photos & video? Is my content valuable and relevant? flawless-media.com
  • 22. The 70/20/10 Rule Content is King 70% Value and Relevant Content 20% Shared Content 10% Promotional Content flawless-media.com
  • 23. Using Images and Video on Facebook Increases Engagement. flawless-media.com
  • 24. Tailor your Message to your Platform Content that you post on Facebook isn't the same content you post on Twitter or instagram or linkedin flawless-media.com
  • 25. Communicate in New Ways Post Company Updates Share Industry News and Developments Ask Questions Hold Contests and Giveaways flawless-media.com
  • 27. Follow Others on Twitter Often times if you follow people on Twitter they will return the favor. flawless-media.com
  • 28. Make Friends Become friends with other pages and profiles to cross share content. flawless-media.com
  • 29. Integrate Social Media Add Social Media to your web, email, and printed materials. flawless-media.com
  • 30. Don't just use Icons Don't just put the Social Media icons and your online and printed materials, give them a direct address to find your social media profiles. flawless-media.com
  • 31. Integrate Team Members Socially Mature Business incorporate more team members. flawless-media.com
  • 32. Integrate other Activities Direct followers to join email lists. Ask followers to refer your organization. Ensure your content is mobile friendly. Add Social Comments to your website flawless-media.com
  • 33. Branch Out Use other Social Media platforms such as LinkedIn, Instagram, Pinterest, Youtube, etc... flawless-media.com
  • 34. LinkedIn  Create awareness  Improve reputation  Brand your organization  Highlight leaders  Generate leads  Headhunting  Answer questions, demonstrate know-how It's all about networking flawless-media.com
  • 35. Instagram  Highlight products, events  Contributing to awareness campaign  Offer behind the scenes look - humanize  Lead generation with hash tags  Encourages participations Photos draw attention flawless-media.com
  • 37. flawless-media.com Twitter What’s happening in the world and what people are talking about right now.
  • 38. Branch Out  Don't forget Email Marketing & Text Messaging  Email Marketing  Text Messaging  Attendees could register for the conference onsite through text message, enter to win a prize and provided feedback. flawless-media.com
  • 39. Ads  Direct your ads to specific landing pages or tabs, don't direct them just to your website.  Run several variations at once with different content and targeting flawless-media.com
  • 40. Measure It Page Views Number of Friends or Followers Shares & Re-Tweets Buzz indicators (web mentions) Tools? Google Analytics, Facebook Insights Make an Investment Dedicate time and resources flawless-media.com
  • 41. Questions? flawless-media.com Feel Free To Contact Us For Any Query
  • 42. flawless-media.com WELCOME TO FLAWLESS MEDIA MARKETING SOLUTIONS Flawless Media Marketing Solutions specializes in providing Cost-Effective Marketing solutions for your business. Our team is equipped with the knowledge and skills to provide 360° solutions to any Marketing needs of businesses in various industry vertical. We focus on bridging the gap between the business and Audience to help clients realize measurable value from their market enabled investments. We offer you highly specialized business process and marketing services to reduce operational costs while enhancing your business.
  • 43. flawless-media.com WhatsApp :- +966 0538707459 Mob:- +966 0580603925 Head Office:- Lazer Tower, Near Marriot Hotel, Palasteen St. P.O. Box 4046 Jeddah 23464 Kingdom of Saudi Arabia Landline: 00966 12 2874 122 Website:- www.flawless-media.com Email:- mimzmktg@gmail.com Mob:- +91 8779528481 Mob:- +91 9326443320 Neha Apt. 01, Almas Colony, Kausa, Mumbra, Thane, Mumbai, Maharashtra, india - 400612 Website:- www.flawless-media.com Email:- flawlessmedia44@gmail.com