1. THE ONE-YEAR ANNIVERSARY OF
FRANCEPASSIONMAGAZINE.COM
#FRANCEPASSION
A TOAST TO FRENCH DECADENCE
WEDNESDAY, NOVEMBER 20
AT THE FRENCH INSTITUTE ALLIANCE FRANCAISE (FIAF)

2. The Party

3. JOURNALISTS
New York Times
USA Today
Cosmopolitan
Elle
Travel + Leisure
Blackbook
Gadling
Seventeen
The Attendees
LUXURY BRAND
REPRESENTATIVES
Mauboussin
Hermes
Longchamp
Harry Winston
PROFESSIONALS
Rail Europe
Air France
Quintessentially Travel
Ubifrance
French American
Chamber
of Commerce
FIAF YOUNG
PATRON MEMBERS
The French Institute
Alliance Francaise’s
group of young,
wealthy
Francophiles
120 guests attended the party, among them:

4. 3 kakemonos were
displayed at the
event to promote the
website and our
partners.
Logo Visibility
Kakemonos

5. 500 postcards were distributed to the guests
and attendees of FIAF’s
Logo Visibility
Postcards
BACK OF POSTCARD
FRONT OF POSTCARD
The Art of Sex & Seduction
talk series

6. During the party, our guests posted photos
on Instagram with #FrancePassion, which
automatically entered them for a prize
giveaway.
This produced over 66,000 impressions
and 579 likes in total.
Social Media | Instagram

7. Social Media | Twitter
Thanks to our social engagement throughout
the event,
we reached 140,839 accounts with 179,322
impressions.

8. Social Media | Tweets

9. A post in Bohemian Trails ; 2,226 followerVivienne Gucwa shared the party with
her +350,000 FB followers
Social Media | Facebook

10. Posted by Mickela Mallozzi, to 1,407 Twitter and 587 Vine followers:
Producer/Host of Bare Feet™ Web Series - 'Experiencing the world, one #dance at a
time!'
Featured in @NYTimes @Travelocity@TravelandEscape @AFARmedia #travel
Social Media | Vine
https://vine.co/v/hFJrQghn9
3T

11. We are sorry you could not join us!
Sent to 550 persons
Eblasts
Thank you
Sent to 87 attendees

12. Thank you for your
participation.