Organizations recognizing this shift are aggressively transforming their business operations to reflect a more mobile centered approach. Associations are focusing on mature mobile plans with carefully orchestrated mobile strategies that align member needs, business goals and new industry opportunities. Whether associations are looking to better identify, retain and serve members, organize member interactions, simplify event planning, increase revenues, or completely transform their business operations, mobile is the answer that provides the most engaging user experience and unquestionably best reflects the current technological shift.

1. 8500 Shoal Creek Rd. 4-220
Austin, TX 78757
(866) 200-6650
www.atomicaxis.com
Mobile Strategy for Associations

2. Mobile Strategy for Associations
The Consumerization of Mobile
I’ts no secret – mobile devices have transformed the world. With estimates showing 72% of the
planet’s 6.9 billion people being mobile by the year 2016, organizations acknowledging and embracing
comprehensive mobile strategies are best equipped for the growing consumerization of mobile
technologies.
Smartphones mean the technology and mobile worlds merge. With the rapid acceleration in mobile,
Internet and media are being dragged along for the ride, while tablets accelerate this change. In 2020,
the enterprise mobile application economy is expected to hit $140 billion in revenue, representing an
impressive 15% annual growth.
Organizations recognizing this shift are aggressively transforming their business operations to
reflect a more mobile centered approach. Associations are focusing on mature mobile plans with
carefully orchestrated mobile strategies that align member needs, business goals and new industry
opportunities.
Whether associations are looking to better identify, retain and serve members, organize member
interactions, simplify event planning, increase revenues, or completely transform their business
operations, mobile is the answer that provides the most engaging user experience and unquestionably
best reflects the current technological shift.
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3. Mobile Strategy for Associations
Product Positioning
Process and procedures
Market Analysis
Branding
Product Requirements
What is Mobile Strategy?
Associations today develop mobile strategies as a way to stay relevant in our current and future
technology climate. Building a strategy involves time and effort to identify easy wins, weighing mobile
impacts against costs, strategic investments and transformational goals.
In the same way a good business strategy changes to accommodate changes within the market, a
good mobile strategy must adapt and grow to meet changing user expectations and capitalize on new
technologies. An association’s mobile strategy should answer several key questions:
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•
•
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How will adopting a mobile strategy help us reach our business goals?
Will it improve our current reach?
Will it generate new opportunities?
How will it better identify, engage, retain and serve our members?
A mobile strategy establishes a reproducible method for mobile planning, delivery, measurement, and
review while placing your organization in a position to be able to deal with the pace of mobile change,
to recognize opportunities and to respond with confidence.
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4. Mobile Strategy for Associations
USER NEEDS
Communication
Entertainment
Information
Support
Education
Engagement
BUSINESS GOALS
Revenue
Awerness
Engagement
Support
Intelligence
DEVICES
Kiosks
Feature Phones
Ios/Android Phones
Ios/Android Tablets
MOBILE
STRATEGY
Synergy
Context
CONTENT
Email
Video
Directions
Audio
How do I develop a mobile strategy?
Developing a mobile strategy can be overwhelming to organizations unfamiliar with the nature of
the constantly evolving mobile landscape. Shifting user habits, infrastructure upgrades, new product
offerings, and system requirements are just a few of the hundreds of issues that need to be addressed
prior to creating a custom mobile roadmap.
Although many organizations have custom strategic guidelines on how a mobile strategy should be
defined, they all revolve around 3 simple steps:
1. Planning the organization’s mobile purpose
2. Assessing the organization’s mobile maturity and existing assets
3. Evaluating and Prioritizing
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5. Mobile Strategy for Associations
Refi nement
More ef fi cien t
Step 1: Plan the Mobile Purpose
The main goal of this stage is to define the Policies, Objectives, Scope, Technology, Management,
and Measurements. These are crucial factors that are required in order to define and manage a
comprehensive mobile roadmap.
Some key questions to answer in this stage are:
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•
•
•
•
How does mobile fit into our overall strategy?
Where do we focus our mobile priorities?
How can mobile drive other operational activities?
What is our timeline and preparedness for mobile?
How do we measure success?
The key to the planning phase is stakeholder alignment on exactly how mobile can impact business
operations. The process is not always easy, but it is critical before moving forward. Having a firm grasp
on technology trends, user and business needs, operational impacts, and clearly defined metrics are
essential for stakeholder buy-in.
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6. Mobile Strategy for Associations
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Step 2: Assess the organization’s mobile maturity and existing assets
Every organization has varying levels of mobile maturity that will drive their strategic mobile process.
During this stage, the focus should be evaluating the maturity levels across the following strategic
areas:
•
•
•
•
Business Transformation
Digital Experience
Technology
Governance
Business Transformation
Where is our organization in terms of readiness for real transformative change and agility within the
organization?
Digital Experience
Where is our organization in terms of delivering a digital vision that is aligned with employee, customer,
or client expectations?
Technology
Where is our organization in terms of commitment and ability to extend the processes and technology
necessary to reach our strategic mobile and business goals?
Governance
Where is our organization in terms of our ability to carry out key operational processes and continually
optimize strategy?
A detailed report on exactly where your organization’s maturity level currently lies within these
critical areas will be the foundation of your mobile strategy. With a properly executed assessment,
organizations are often quick to spot pain points and opportunities that lead to streamlining,
optimization and detailed comprehension of their specific needs.
6

7. Mobile Strategy for Associations
Your App Here!
Step 3: Evaluate and Prioritize
With the analysis complete, now is the time to evaluate and prioritize each mobile initiative. A clearly
defined project prioritization method is used that estimates product timelines, user impact, and
financial expectations. Each mobile initiative is examined and a detailed cost-benefit-analysis is
performed.
The goal of this stage is to maximize the organization’s budget, and get strategic projects in motion by
providing an aligned mobile blueprint.
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8. Mobile Strategy for Associations
Partner With Atomic Axis
At Atomic Axis, we aim to change the way software projects are planned, developed, and delivered. We
go beyond conventional software development. We are constantly striving to improve our business,
our process, explore new opportunities, and collaborate to solve real problems.
Our decades of experience in crafting strategic mobile initiatives for organizations of all shapes and
sizes give us the ability to tackle any challenge in front of us. We take our expertise in the mobile
domain and work with associations to evaluate assets, align goals, formalize strategy, measure project
results and optimize for long-term success. In short, we’ve mastered turning mobile strategy into
practical execution.
Ready to make the move into mobile? Let’s team up.
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9. Mobile Strategy for Associations
Enterprise Architecture
Cost
Mobile Design
GY
STRATE
Deadline
Soon!
About Us
Atomic Axis is an Austin Texas based transformative Software Solutions Company comprised of
accomplished architects, designers, and developers with advanced technical experience in countless
market capacities. Our team combines proven industry best practices and technical excellence to
deliver results consistently within scope and budget.
We manage our mobile strategy projects in a highly disciplined manner. Our primary focus is providing
value to your organization. Our team has worked and partnered with countless associations to spot
pain points within their organization and build solutions that identify, engage, and retain members
while giving them easy access to all their association has to offer.
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10. Atomic Axis
8500 Shoal Creek Rd 4-220
Austin Texas 78757
866-200-6650
www.atomicaxis.com