Global Market Information Services was tasked with developing best practices for a national automotive dealership network. Atlas Systems created a web-based solution to integrate performance data from three sources for over 4,000 dealerships. This allowed dealerships to track their performance, identify issues, and create action plans. The solution also provided dealerships with prioritized improvement needs, diagnostic tools, and a structured set of best practices and action planning tools to monitor effectiveness.

1. DEALERTOOL
Case study of Global Market Information Services

2. OVERVIEW
• A global market information services firm operating in key business sectors
including market research, forecasting, consulting, training and customer
satisfaction was tasked with developing a set of best practices for a national
network of automotive retail dealerships
• Atlas Systems was tasked with the job of providing a solution to integrate
data from disciplinary sources, present this data in a way to allow the
dealerships to track their scores and improvement trends as well as house
and deliver the best practices to improve the delivery process for 4000+
dealers across the US

3. CHALLENGES
• To handle the entire lifecycle of the project:
• Inception and planning
• Proof of concept
• Technical evaluation
• Finalization of tools for entire development and implementation
• Finalization of business specifications
• High level design
• System architecture
• Developing documents

4. SOLUTION
• A web based intuitive solution that helps dealers to measure current
performance, identify issues and dynamically prepare action plans based on a
knowledge database
• Performance data integrated from three sources, allowing dealers to track their
performance improvement over the period and also compare their
performance with the national / regional performance
• The application is highly intelligent, identifying areas to improve and also
suggesting methods of improvement, drawing from a large database of
knowledge management systems
• The dealer performance data from the automaker was used to prioritize the
‘Best Practice’
• The system presented dealers with a clearly defined ‘action plan’
• The system helped automakers analyze dealer trends catering topics such as
such as delivery, vehicle service, maintenance etc.

5. RESULTS
• For Dealers
• Prioritization of their improvement needs according to metrics
• Diagnostic tools for analyzing possible challenges to meeting customer
expectations at each touch point
• A structured set of best practice information that includes process maps,
process details, roles / responsibilities and critical success factors
• Action planning tools for implementing the best practices and monitoring
the effectiveness of the improvement efforts
• TECHNOLOGY
• MS Windows 2000 Advanced Server, MS SQL Server/Oracle,ASP,ADO,
MTS, COM+, IIS, Index Server, Chart Director, SMATP email interface,WSLX
Authentication, Unified proprietary authentication