Successful marketing campaigns. What goes into it? Something told me to ponder over it. Yesterday, a discussion with a political blogger left me thinking about the importance of strategy in the success of marketing campaigns. When it comes to marketing, the most important skill is the power to create and implement a strategy. What kind of tools are used to deliver those strategies and the knowledge of those is a secondary thing. Alas! Many still don’t see it that way. https://www.bizadmark.com/successful-marketing-campaigns-advice/

1. Recent Posts
Search
Categories
Join BizCommunity
Get exclusive access to marketing and
advertising insights and events available
only to our subscribers.
Name*
Email*
SUBSCRIBE
Marketing Advice For Creating Successful
Campaigns
Successful marketing campaigns. What goes into it? Something told me to ponder over
it. Yesterday, a discussion with a political blogger left me thinking about the importance
of strategy in the success of marketing campaigns.
When it comes to marketing, the most important skill is the power to create and
implement a strategy. What kind of tools are used to deliver those strategies and the
knowledge of those is a secondary thing. Alas! Many still don’t see it that way.
When the time comes to build your marketing team or to hire an external marketing
agency, let your final decision be based on who focuses more on strategy rather than
marketing tools.
If someone says that I know how to use Mail chimp, then that person is not your ideal
hire. But if somebody says I know how to do email marketing to increase your open rate.
Now, she gets all the points.
A person who knows how to do email marketing strategically can always use tools to
implement the strategies including Mail Chimp or something else. But a person who
knows Mail Chimp can’t necessarily run email marketing campaigns strategically.
Many people question this and still give more priority to the knowledge of tools rather
than the skill of strategic marketing. But choosing anything over strategy is going to give
you stunted growth. The reason why the knowledge of any tool should not be on your
priority is because of the following reasons:
“In life, as in football, you won’t go far unless you know where the
goalposts are.” —Arnold H. Glasgow
Numerous Tools For Creating Successful Marketing Campaigns
There are tens of thousands of marketing tools in the world and having knowledge of
everything is not possible.
Also, being dependent on just a few tools is also not very growth-oriented. Let’s say Mail
Chimp is popular right now, but in 5 years, its competitor takes over the game and
becomes the leader. What will happen now? Are you going to fire your email marketing
team and hire a new one because your criteria for hiring was based on the knowledge of
tools?
Tools Come With Free Support And Tutorial
Not to mention, all these tools come with free support and a lot of tutorial videos. So, if
tomorrow your strategic marketing team decides to use a particular tool, they can very
easily learn anything. It won’t even take a day.
Tools Are Easy To Use
Additionally, these software companies who are providing these tools, also want to
attract more customers and want more people to start using their services. And for that
purpose, they are always trying hard to keep their tools as simple as they can. This is one
important reason why any of these tools is not as complex as we think and can be easily
learned when the need be.
That’s why I believe that strategic thinking is way more important in marketing rather
than the knowledge of a few tools. A strategist is flexible enough to experiment with
various tools and change as per the demand.
Take your next step to growing with digital marketing and if you feel the need to
develop creative strategies, you can get in touch with us!
 YOU MIGHT ALSO LIKE
Leave A Reply
Name (required) Email (required) Website
POST COMMENT
Your comment here...
Outstanding TV Ad
Campaigns Of All Times
 May 13, 2020
Customer Driven
Marketing: Time To Rethink
Your Marketing Strategy
 April 28, 2020
Online Marketing Agency
For Small Businesses In
Louisville, KY
 January 17, 2020
Instagram Reels For Digital
Marketing: A Complete
Guide
 August 13, 2020
Inside Alibaba’s Antitrust Fine
APRIL 14, 2021 / 0 COMMENTS
Facebook Post Labels:
Misinformation Check
APRIL 13, 2021 / 0 COMMENTS
Pinterest VSCO Acquisition
Talks: A Strategic Move
APRIL 12, 2021 / 0 COMMENTS
Digital Advertising For Jewelry
Brands
APRIL 10, 2021 / 0 COMMENTS
Burger King NBA Campaign:
An Interactive Experience
APRIL 9, 2021 / 0 COMMENTS
 Marketing
 Advertising
 Social Media
 Daily News
 Fun Things
A fearless culture-shaping creative marketing and
advertising agency based in Brooklyn, New York.

Address:
63 Montrose Avenue, Brooklyn, New York

Phone:
+1 (917) 993-3369

Email:
info@bizadmark.com
CONNECT WITH US
   
2021 © Bizadmark | In order to give you the best experience on our website, we use cookies. Learn More | Terms & Conditions
Home
Marketing
Advertising
Branding
Blog
Contact
About
FAQS
Careers
Write For Us
Services  Blog  Contact About    