‫ﻧﺎﻋﻤﯽ‬ ‫اﻃﻬﺮ‬ :‫دﻫﻨﺪه‬ ‫اراﺋﻪ‬
MVP

MVP Types
To
valdate
the
soloution

Fake Door MVP

Fake Door MVP

Landing page MVP

Email campaign MVP

Marketing campaign MVP

Pre-order MVP

Single-feature App MVP

Single-feature App MVP

Piecemeal MVP

Concierge MVP

Concierge MVP

Wizard of Oz MVP

MVP Features Prioritization

• To success: Critical to the current delivery timebox
• Walking skeleton
• Functional and meets legal/regulatory requirements
• Not competitive in the marketplace.
• makes product worthwhile existing
• Makes it competitive.
• Uncertain revenue potential
• Aren’t so crucial for market visibility.
• Won’t make it into the MVP unless the product
is very well-funded.
• Not critical
• Won’t be in the MVP. (Like alternative colors)

Quick Wins
Add great value
Relatively easy to accomplish.
Maybes (like could-haves)
easy to develop
Limited usefulness.
Big Bets
Add great value to the product
Take considerable time and effort to develop
Time Sinks
low-impact features
nevertheless high-effort.
The inclusion of effort increases applicability to real-world situations

• Introduces User Journey into prioritization.
• Ranking features under respective activity

Satisfaction
E
ff
ort / Money
Basic Features
• Similar to the Must-have MoSCoW features.
• Does not necessarily mean cheap.
• So expected that they do not contribute positively to satisfaction.
Neutral Features
• Dose not add much value.
• Perhaps they have limited use-cases that
barely anyone uses.
Performance Features
• Whose quality can be a differentiator.
• Like: screen resolution and fuel consumption/battery life
Delighters Features
• provide a key competitive advantage
• make up your Unique Value Proposition.
• novel features that people want to show their friends.
• delighter features drift towards basic over time.
( ultra-HD becomes basic, folding screen is a delighter)
Kano: a Japanese professor

.‫ﺳﭙﺎﺳﮕﺰارم‬ ‫ﺷﻤﺎ‬ ‫ﺗﻮﺟﻪ‬ ‫از‬