Olivier Desmoulin (SuperMarmitte) en flash conf lors de la deuxième édition du Startup Weekend Nantes.

1. « A good plan, executednow, isbetterthan a perfect plan nextweek » About : - Fastlaunch - ongoingmarketstudies- iterativedevelopment

2. 9 monthsago, wehad a new ideathatlookednice Welauncheditat #swpa 2

3. The idea

4. The idea

10. How to go fromthisidea to a real and successfullproject ?

11. Wehad : - no money - few time - no knowledge of the market

12. And the feeling that to succeed we would have to find a smart balance between three potentially contradictive directions USER ADVERTISER COMPANY

14. Definition

15. CreationEXAMINATION CREATION

16. After each iteration, a Minimum Viable Product is released Each release is an opportunity to get users’ feedback and redefine focus for next iteration DEFINITION EXAMINATION CREATION A « rendez-vous » withourmarket UX Research Step 1 Step 1 Step n …

17. DEFINITION Agile development EXAMINATION CREATION UX Research Step 1 Step 1 Step n …

18. UX Research Who they are ?

19. UX Research Their values Users interviews User Profiling Contextual Inquiry Card sorting Direct Observation Guerilla Research Focus Groups Usability Tests Analytics Their Mental models Their needs Theirweb uses Their behaviors Their habits

20. An online strategy to have multiple communication canal with the community

21. An offline presence, during real eventsweorganize or participate

22. Des chefs de quartiers Descook’innovators

23. Maybeit’s not the perfect plan, but itenables us to fastly : - buildourproduct - buildourcommunity - buildour business Minimizing the risks to miss ourmarket

24. @super_marmite @odesmoulin And if youwant to taste my Confit de Canard, come to paris ;) www.super-marmite.com