BUSINESS STUDIES

2. FIXED SHOP RETAILERS
 Fixed shop traders carry on business
in a fixed building either owned or
rented .Selection of site is made after
considering factors like line of
business, nature of customers, easy
accessibility etc.

3. Characteristics of fixed shop
retailers
They have greater resources and
operate on a relatively large scale.
These retailers dealing in different
products.
They have greater credibility in the
mind of customers.

4. Types of fixed shop retailers
1) Small-scale fixed retailers
2) Large-scale fixed retailers

5. Small-scale fixed retailers
1. General shops
2. Street stalls
3. Second-hand goods shops
4. Speciality shops

6. General shops
 Set up in residential areas, general
shops deal in a variety of products
needed by the locals. They also offer
credit facility and home delivery.

8. Street stalls
 These are fixed retail shops erected in
the minimum space available at street
corners. Inexpensive articles like pen,
toys, cheap cosmetic etc, are sold
here. Travelling public usually depend
on these shops.

10. Second hand goods shop
 Second-hand books, furniture and
other household items are bought
through their agents. The poorer
sections of society buy second-hand
goods from these shops.

12. Speciality shops
 These shops specialise in a single line
of products. They are found mostly in
busy shopping centres in towns and
cities.

14. Review Questions
What are the different types of fixed
shop retailers?
What are second hand goods shops?

15. Assignment
 Prepare a project report on fixed shop
retailers