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Basics of Marketing
Astha Saxena (14)
Prakshi Madaan (172)
Priyanshi Malviya (102)
Bhawna Sahni (41)
Arunim Agarwal
(24)
Sharda
Singh
(72)
▪ Tablets are projected to generate a revenue of exceeding USD 100 billion by the end of 2025.
Increased prevalence of multivitamin products in the form of tablets on account of comfortable
dosage patterns is projected to have a substantial impact over the next eight years.
▪ Pregnant women segment reported a revenue of USD 12.55 billion in 2015. Rising importance of
folic acid based nutraceuticals for fetal development during the initial stage of pregnancy is
projected be a key market trend.
▪ Asia Pacific is expected to foresee the fastest growth at a CAGR of 11.2% from the period of 2016
to 2024. The strong foothold of middle-class income groups in China, India, Bangladesh,
Pakistan, and Thailand is expected to force the nutraceuticals manufacturers to invest in the
above-mentioned countries.
▪ Key manufacturers dominating the Dietary Supplement market are Amway, Archer Daniels
Midland Company, Abbott Laboratories, Bayer, Glanbia, Arkopharma Laboratories
Pharmaceuticals, Glaxo SmithKline. Strengthening product length and capital expansion are
expected to remain a key critical success factor for the industry for coming years.
▪ In February 2016, NBTY, Inc., agreed to sell Vitamin World, a U.S retail business to Centre Lane
Partners. This agreement is a standalone business with investment and resources tailored to
retail business operations. This strategy is expected to benefit the company to position itself in
the market with long-term growth and success.
Ingredient
Outlook
Botanicals
Vitamins
Minerals
Amino Acids
Enzymes
Others
Product
Outlook
Tablets
Capsules
Powder
Liquids
Soft Gels
Gel Caps
Application
Outlook
Additional
Dietary
Supplements
Medicinal
Dietary
Supplements
Sports
Nutrition
End-Use
Outlook
Infants
Children
Adults
Pregnant
Women
Old-Aged
Product
Outlook
Capsules
For the healthier you
SANTE SUPPLEMENTS
TABLETS
FLAVORED
HIGH DOSE
LOW DOSE
POWDERS
QUICK
INTAKE
EVERYDAY
INTAKE
GELS
QUICK
RESULT
LONG
RESULT
SANTE SUPPLEMENT
TABLETS
FLAVORED
HIGH DOSE
LOW DOSE
POWDERS
QUICK
INTAKE
EVERYDAY
INTAKE
GELS
QUICK
RESULT
LONG
RESULT
Product Launch Statement

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Product Launch Statement

  • 2. Astha Saxena (14) Prakshi Madaan (172) Priyanshi Malviya (102) Bhawna Sahni (41) Arunim Agarwal (24) Sharda Singh (72)
  • 3.
  • 4.
  • 5. ▪ Tablets are projected to generate a revenue of exceeding USD 100 billion by the end of 2025. Increased prevalence of multivitamin products in the form of tablets on account of comfortable dosage patterns is projected to have a substantial impact over the next eight years. ▪ Pregnant women segment reported a revenue of USD 12.55 billion in 2015. Rising importance of folic acid based nutraceuticals for fetal development during the initial stage of pregnancy is projected be a key market trend. ▪ Asia Pacific is expected to foresee the fastest growth at a CAGR of 11.2% from the period of 2016 to 2024. The strong foothold of middle-class income groups in China, India, Bangladesh, Pakistan, and Thailand is expected to force the nutraceuticals manufacturers to invest in the above-mentioned countries. ▪ Key manufacturers dominating the Dietary Supplement market are Amway, Archer Daniels Midland Company, Abbott Laboratories, Bayer, Glanbia, Arkopharma Laboratories Pharmaceuticals, Glaxo SmithKline. Strengthening product length and capital expansion are expected to remain a key critical success factor for the industry for coming years. ▪ In February 2016, NBTY, Inc., agreed to sell Vitamin World, a U.S retail business to Centre Lane Partners. This agreement is a standalone business with investment and resources tailored to retail business operations. This strategy is expected to benefit the company to position itself in the market with long-term growth and success.
  • 6.
  • 7. Ingredient Outlook Botanicals Vitamins Minerals Amino Acids Enzymes Others Product Outlook Tablets Capsules Powder Liquids Soft Gels Gel Caps Application Outlook Additional Dietary Supplements Medicinal Dietary Supplements Sports Nutrition End-Use Outlook Infants Children Adults Pregnant Women Old-Aged
  • 9.
  • 11.
  • 12.
  • 13.
  • 14. SANTE SUPPLEMENTS TABLETS FLAVORED HIGH DOSE LOW DOSE POWDERS QUICK INTAKE EVERYDAY INTAKE GELS QUICK RESULT LONG RESULT
  • 15. SANTE SUPPLEMENT TABLETS FLAVORED HIGH DOSE LOW DOSE POWDERS QUICK INTAKE EVERYDAY INTAKE GELS QUICK RESULT LONG RESULT