Asterys is a name that comes from the family of flowers called Asteraceae, where the dandelion belongs. The spores of the dandelion spread into the wind and reach large distances. We recognize in the symbol of the spore – stylized in a Y in the logo – our intention to sow the seeds of transformation at individual, team and organizational level, in order to create the conditions in which individuals and communities can thrive and unlock their potential. To maintain an equal focus on our historical areas of activity, we now operate through two different companies: Asterys, dedicated to organizational development, and AsterysLab, dedicated to personal development and coach training. We invite you to explore Asterys and AsterysLab.

1. Life Coach Lab has
transformed into Asterys
Founding Partner & CEO: Giovanna D’Alessio
Partner & Managing Director: Stefano Petti
Follow us on: Twitter / LinkedIn / Youtube
asterys.com

2. Overview
• Who we are Mission and values
• What we do Our services
• Our approach Individual and
organizational transformation
• Our capacity International network
• Our contacts

3. Asterys
Asterys is a name that comes from the family of flowers
called Asteraceae, where the dandelion belongs. Its
spores spreads to the wind and reach large distances. We
find in the symbol of the spore - stylized in ‘y’ of the logo
- our intention to sow
the seeds of
transformation at
individual, team and
organizational level, in
order to create the
conditions in which
individuals and
communities can thrive
and unlock their
potential.

4. Our Company
Mission Values
Asterys is a global organizational Asterys is a value-driven
development firm. Our mission organization. Our guiding
is to contribute to the evolution principles, source of every
of humanity by enabling leaders decision we make, are:
to transform their way of • integrity,
thinking, their way of being and
• passion for evolution,
their organizations. Our talent is
to unlock their full potential and • humbleness,
amplify the impact they have in • excellence,
the world. • trust and
We partner with our clients to • fun.
generate powerful individual and We make sure that these
cultural transformations through values are supported and put
strategic top team alignment, into action by all our Associate
executive and team coaching, Executive Coaches and
customized leadership and Facilitators. Our clients are
coaching training programmes, encouraged to give us
and initiatives that foster a feedback anytime they notice
sustainable self-transforming we are not ‘walking the talk’
and learning culture. in honoring these values.

5. Our Scope of work
Leading with impact
Our leadership development programmes are focused at
supporting leaders in different domains of their journey to
mastery.
• Executive Coaching
• Leadership Mastery
• Skill building
• Leader as Coach
• Internal Coaching
Essentials
• Influencing Around
Change
• Managing Teams
• Mentoring programmes
• Leadership diagnostics

6. Our Scope of work, continued
Aligning and Engaging Teams
We love to work with teams and groups. Our interventions
range from top team alignment to large group initiatives.
• Top team alignment
• High performing Team
programmes
• Team Coaching
• Interactive Town Halls
• Collaborative and
motivational events for large
groups
• Team Diagnostics

7. Our Scope of work, continued
Creating a winning culture
The focus of our programmes is on shifting the limiting
mindsets and beliefs that (often unconsciously) hinder
personal and organizational performance, thus enabling
cultural change.
• Culture Transformation
initiatives
• Building a coaching culture
• Culture diagnostics

8. Our approach
Individual and Organizational Transformation
Our approach focuses holistically on reaching greater self-
awareness and an ecological and lasting transformation of
mindsets and behaviors. The core element of our approach is
helping clients discover and transform their paradigms.
The idea that people can modify their paradigms is extremely
powerful. It means that individuals and groups can deliberately
transform the way in which they see and interpret the world
around them and transform their environment and relationships.
What we help our clients to do, as the key to enabling a paradigm
shift, is to develop the capacity to be ‘on the balcony and in the
dance’ at the same time. Each time we stop for a moment to
reflect on what we have done or said brings benefits. But most
often this reflection is made in private or too late, when we can no
longer influence the result of our actions.
Being ‘on the balcony and in the dance’ at the same time has the
power to make us step out the action temporarily while we are
doing it, become self aware and identify alternatives while still
present in the current situation. By helping leaders and teams to
develop this ability, we enable them to be more effective and to
respond to people and events powerfully, creatively and
consciously.
Our approach in coaching, training and facilitation draws from
ontological models, transpersonal psychology, emotional
intelligence, adult learning, quantum mechanics and eastern
philosophies, in order to facilitate change, personal effectiveness
and real transformation.

9. Network
Our International capacity
We are present in 17 countries with an international
network of 80+ top caliber facilitators and executive
coaches. Our Associates come from a corporate and
business background and most held significant leadership
positions. All the Senior Associate Coaches hold a PCC
(Professional Certified Coach) or MCC ( Master Certified
Coach) credential by the International Coach Federation.
We work mainly with top
multinational corporations
in the fields of consulting,
banking/insurance, services,
telecommunications, beauty,
pharmaceuticals, food and
beverage. We also work with
smaller companies led by
Enlightened leaders.

10. Contacts
Keep in contact with us
General inquiries: info@asterys.com
CEO: giovanna.dalessio@asterys.com
Managing Director: stefano.petti@asterys.com
Media inquiries: paola.garcia@asterys.com
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