It's tough to design a website that meets your business needs. Astek, a web design and digital marketing agency, shares the 7 key factors to consider when you design a website. If you have any questions on the presentation, feel free to contact us at http://astekweb.com/contact.

1. Building a Site for Sore Eyes!
seven points to analyzing your website
Andy Swindler!
President, Astek
@aswindler
John Armstrong!
Account Director, Astek
@johnequatro
09.02.14

2. Why You Should Care!
! You are managing a website - or people who do
! Your website is not delivering you business
! You’re not sure if your website is delivering business
! You may be, or will be embarking on a new website
! You need to pretend you’re not here just to drink

3. Why You Should REALLY Care!
! The website is the primary driver of traffic to your business
! The website is a point of purchase for anything
! The website is a required destination in your customer journey
! A primary marketing goal is to have a powerful, unique brand
! You are trying to build an online community
! You just told the boss “Sure, I can make our website better by
the end of the year” but don’t even know how to log into it.

4. Design!
! Does it present an immediate impact with personality or style?
! Is it easy to read?
! Is the design complimentary to the content architecture?
! Does it direct attention to the correct content and links?
! Are images and rich-media high quality and value-added?
! Is there an obvious and unique brand?

5. Functionality !
! Does the website work?
! Are the functions intuitive and value-added?
! Are all the links and buttons working well?
! Do pages have any errors, broken images or layout issues?
! Are images and rich-media high quality and value-added?
! Does animation or embedded rich-media work?
! Are all of the above functional across common browsers?

6. User Experience !
Is the site intuitive?
! Is the navigation well-placed and obvious to use?
! Is there duplicate actions?
! Is there an “Important Action” that has priority?
! Is there a “focal point” for each page?
! Is content segmented well enough to make choices obvious?
! Is there the right amount of content (not too little or too much)
! Are the submissions forms short and sweet?
! Is the important info the easiest to find? (Contact, Sales pages, etc)
! Is some content more than two clicks away?

7. Content and Goals!
! Does the content match the user intent or purpose
! Does the content match/promote the Important Action?
! Is page content designed for the correct audience?
! There is mispelings and grammatical errors also?
! Is the content value-added (stock photography, irrelevant text)
! Is it simple to read and/or scannable?
! Is there jargon?

8. SEO!
! Is the content, page title, URL and page headlines keyword-rich
! Is there sufficient keyword-rich text on the important pages?
! Are pages buried more than three clicks into the site?
! Is there a blog?
! Are PDFs text-based and readable by Google?
! Is there opportunity for social sharing or promotion?

9. Mobile!
! Is there a mobile or responsive version of the site?
! Is the mobile version simple to use?
! Does it have prioritized content?
! Does it have the contact info readily available?
! Is there a lot of hover functionality?
! Does the site load quickly
! Are you trying to do too much on the mobile site?
! Are the buttons and menus big enough to use?

10. Digital Community!
! Is there an opportunity to engage with other users?
! Blog
! Social media links
! On-site community
! Is it easy to use?
! How big is the community?
! Is there an Important Action designed for the community?
! Is there social proof?

11. Thank You!