A short sneak-peek of how Growmint Digital Agency can help your business to grow.

1. Credential 2015
www.growmint.com

2. ABOUT
GROWMINT
DIGITAL
LANDSCAPE
INDONESIAN
DIGITAL
BEHAVIOR
PORTFOLIO
Credential 2015
www.growmint.com

3. Credential 2015
www.growmint.com
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01
WHO WE ARE?
We are a
local digital agency
Our organization structure is built to ensure we
remain lean and agile while at the same time
maintaining high standards in our expertise.
We know the Indonesian
Market inside & out
We understand Indonesian’s digital behavior and
what works on digital channels
We will show you Our Work
This is because we focus on the right matrices
that result in quantifiable performance, all the
while maintaining full transparency.
Size does not matter
Big is not necessarily better as bigger agencies are
likely to put larger clients on priority, at the expense
of smaller firms, and it will tell on their work

4. Credential 2015
www.growmint.com
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
WHAT MAKES
US SPECIAL?
01
1 2 3Objective
Driven
Understand
Indonesian
Market
+
Digital
Behavior
Understand
the Digital
Landscape

5. Credential 2015
www.growmint.com
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
OBJECTIVE
DRIVEN
01
Identifying the objective is crucial
IMPROVE
AWARENESS
CHANGE
NEGATIVE
PERCEPTION
CHANGE
TARGET
AUDIENCE
HABIT
INCREASE
POSITIVE
BRAND
SENTIMENT
ESTABLISH
TOP-OF-MIND
GROW
MARKET
SHARE
DRIVE
SALES
SOLUTION
1
SOLUTION
2
SOLUTION
3
SOLUTION
4
SOLUTION
5
SOLUTION
6
SOLUTION
7

6. Credential 2015
www.growmint.com
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
CUSTOMER
JOURNEY
Today’s customer journey
includes many touch points -
each one is an opportunity.
Measure what matters most.
01
Awareness that your brand exist
does not equal you are considered
suitable for purchase consideration
Your brand bring
stimulus to target
audience
STIMULUS
AWARENESS
INTEREST
DESIRE
New customer
gained
ACTION

7. Credential 2015
www.growmint.com
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
CHOOSING
A SUITABLE
STRATEGY
01
Certain strategies are more suitable
for certain objectives
Mobile ads
Social ads
YouTube ads
Banner ads
Buzzers
Guerilla / viral marketing
SEO
SEM
Content marketing
Forum seeding
Website
App
Official social media
Email marketing
Increase awareness
User acquisition / registration
Change negative perception
Increase positive brand sentiment
Change target audience habit
Establish top-of-mind
Grow market share
Drive sales

8. Credential 2015
www.growmint.com
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04. PORTFOLIO
CHOOSING
A SUITABLE
STRATEGY
01
AWARENESS
UNSUCCESSFUL
OUTCOME
SUCCESSFUL
OUTCOME
Visible &
Discoverable
> Ads
> SEO
> Indexable owned asset
> Content marketing
> Social sharing
Not Visible &
Not Discoverable
> Mediocre social content
> Only relying on FB
> Contests

9. ABOUT
GROWMINT
DIGITAL
LANDSCAPE
INDONESIAN
DIGITAL
BEHAVIOR
PORTFOLIO
Credential 2015
www.growmint.com

10. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
EXPERTISE IN
INDONESIAN
DIGITAL
BEHAVIOR
02
OBJECTIVE
SUCCESSFUL OUTCOME
Customer Journey

11. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW
MOMENT OF
TRUTH
02
The Zero Moment of Truth, a revolution in the way consumers
search for information online and make decisions
about brands
THEN
NOW
STIMULUS POINT OF SALE EXPERIENCE
STIMULUS
ZMOT
POINT OF SALE EXPERIENCE
Why it matters now
more than ever?

12. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW
MOMENT OF
TRUTH
02
THE MARKET
83,700,000
69,000,000
Predicted to become 1st world rank
by 2017 due to double digit
Indonesian internet growth
6th world rank 3rd world rank
80%
66%
of Indonesians research product
online before purchasing them
of internet users in Indonesia
used a smartphone during their
last purchase
1st world rank
Nielsen, Consumer
Barometer, eMarketer,
Wikipedia

13. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW
MOMENT OF
TRUTH
02
Information is not dependent on:
Media Space Size
(multiple size and multiple channel)
TIme Constraint
(always ON)

14. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
THE NEW
MOMENT OF
TRUTH
02
Brand brings
stimulus to target
audience
STIMULUS
Target audience
researches online
RESEARCH
Target audience
finds a bad review of
your brand, or finds
the stimulus /
positive reviews of
competitor
BAD REVIEW
Brand loses
potential customers
LOST
Do you really want to let the competition win?
What if your brand
doesn’t exist in ZMOT?

15. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
IMPORTANCE
OF CONTENT
02
STRATEGY
is HALF
the BATTLE
content is just
as relevant
Rule of
thumb
Content
format
Storyline

16. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:
RULE OF
THUMB
02
Align with the
brand role
Able to
communicate the
product benefits
BRAND
SPECIFIC
UNIQUE
TO DIGITAL
Encourage additional
information sharing
about the experience
after purchasing the
product
Makes people want
to share content
voluntarily

17. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:
BRAND VOICE
02
CHARACTER /
PERSONA
TONE LANGUAGE PURPOSE
Friendly
Warm
Inspiring
Playful
Authoritative
Professional
Personal
Humble
Clinical
Honest
Direct
Scientific
Complex
Savvy
Insider
Serious
Simple
Jargon-filled
Fun
Engage
Educate
Inform
Enable
Entertain
Sell
Amplify

18. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:
STORYLINE
02
Which video left the bigger impression?
Which product would you more likely recommend ?
Which video would you share?
https://www.youtube.com/watch?v=QarsixZigs8 https://www.youtube.com/watch?v=BZuzJ--ZU5w
VS

19. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
CONTENT:
FORMAT
02
VIDEO INFOGRAPHIC TEXT
Is it suitable for the designated platform?

20. Credential 2015
www.growmint.com
03. DIGITAL LANDSCAPE
04. PORTFOLIO
01. ABOUT GROWMINT
EXPERTISE IN
INDONESIAN
DIGITAL
BEHAVIOR
02 we know how to:
map the right
STRATEGIES
with the right
CONTENT
to meet the desired
OUTCOMES

21. ABOUT
GROWMINT
DIGITAL
LANDSCAPE
INDONESIAN
DIGITAL
BEHAVIOR
PORTFOLIO
Credential 2015
www.growmint.com

22. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
OUR SERVICES
02.
INDONESIAN DIGITAL
BEHAVIOR
03
Mobile ads Social ads YouTube ads Banner ads SEM
Guerilla / viral
marketing
Buzzers Forum SEO
Content
marketing
ASO
Asset
development:
Website, App,
Social media
account
Asset
maintenance /
administration:
Website, App,
Social media
account
Email marketing

23. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
EXPERTISE IN
DIGITAL
LANDSCAPE
02.
INDONESIAN DIGITAL
BEHAVIOR
03
WE ARE
ABOUT
BESTPRACTICES
QUANTIFIABLE
MEASURABLE
ACTIONABLE
A/B Testing
Targeting
Retargeting
Landing page optimization
Funnel optimization

24. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
A/B TESTING
02.
INDONESIAN DIGITAL
BEHAVIOR
03
KEY LEARNINGS
Sex doesn’t sell
Blondes don’t work
Props distract, but
couches are fine
The right model matters
even more than price of
the product
If customers see a lacy pushup on a model they like, they'll buy it.
Put the same thing on a model they don't,
and even a $10 price cut won't compel them.

25. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
A/B TESTING
02.
INDONESIAN DIGITAL
BEHAVIOR
03
VS

26. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
A/B TESTING
02.
INDONESIAN DIGITAL
BEHAVIOR
03
VS

27. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
TARGETING
02.
INDONESIAN DIGITAL
BEHAVIOR
03
imagine if you could
target people who...
targeting the right group of people:
Have visited the your
official website
Have visited any brand
website under your group
Haven’t visited your
websites but share similar
profile to those who have

28. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
RETARGETING
Retargeting works by keeping
track of people who visit your
site and displaying your ads
to them as they visit other
sites online
02.
INDONESIAN DIGITAL
BEHAVIOR
03
1 2 3
6 5 4
An Internet user Visits your site Leaves your site
The internet user more
likely to convert into
a loyal customer
Increased exposure
to your ad builds
reinforcement and
improves TOM recall
As they browse the
internet, your ad will
be displayed on
other sites
Your Retargeting
AD here

29. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
LANDING PAGE
OPTIMIZATION
02.
INDONESIAN DIGITAL
BEHAVIOR
03
WHY DO SOME WEBSITES GET MUCH HIGHER
CONVERSION RATES THAN OTHER WEBSITES ?

30. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
LANDING PAGE
OPTIMIZATION
02.
INDONESIAN DIGITAL
BEHAVIOR
03
Variation version D
of The Sims 3 landing page has a
48%
HIGHER CONVERSION RATE
VS
ORIGINAL / Control Variation VARIATION D

31. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
FUNNEL
OPTIMIZATION
02.
INDONESIAN DIGITAL
BEHAVIOR
03
Do you know where and why your
transactions are failing?
Is there a clear
logical flow?
Is data entry
troublesome?
If someone else was
asking you for the exact
same data, in the exact
same sequence, how
would you perceive him?
Are you asking for
too much non-critical
data people do not
want to give?
Are there control
mechanisms that can
validate data prior to
submission?

32. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
FUNNEL
OPTIMIZATION
02.
INDONESIAN DIGITAL
BEHAVIOR
03
Deleting “Company
Name” field from the
Expedia form that
year, increased
conversion rate by:
ORIGINAL /
Control Variation
SHORTER
Variation
$12M
Because that single field broke the
flow of their entire UI:
WHY WAS CHANGING
THIS FIELD SO CRITICAL?
When visitors see the
“Company” field, they were
confused
Visitors thought Expedia
meant they should put in their
Bank name
Users then put their’s Bank’s
address into the billing fields
This led to failed transactions,
which led to abandons

33. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
WHY IS
OPTIMIZATION
IMPORTANT?
02.
INDONESIAN DIGITAL
BEHAVIOR
03 Non-optimized
units:
20,000
IMPRESSIONS
Optimized
units*:
35,000
IMPRESSIONS
Facebook Ad Landing Page +
Sign Up UX
Accurate
target
audience:
30%
Accurate
target
audience:
85%
CTR:
0.7%
Sign up:
0.5%
CTR:
2%
Sign up:
6%
*Based on internal data

34. Credential 2015
www.growmint.com
04. PORTFOLIO
01. ABOUT GROWMINT
WHY IS
OPTIMIZATION
IMPORTANT?
02.
INDONESIAN DIGITAL
BEHAVIOR
03
Design is subjective
Numbers don’t lie
BUT
Does your agency fine tune the process
and quantify the improvement?
WE DO.

35. ABOUT
GROWMINT
DIGITAL
LANDSCAPE
INDONESIAN
DIGITAL
BEHAVIOR
PORTFOLIO
Credential 2015
www.growmint.com

36. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
FACEBOOK &
TWITTER
COMMUNITY
MANAGEMENT
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
https://www.facebook.com/smartfren
http://www.socialbakers.com/statistics/
facebook/pages/total/indonesia/brands/telecom/
http://www.socialbakers.com/statistics/twitter/
profiles/indonesia/brands/telecom/
https://twitter.com/smartfrenworld

37. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
CONVERSION
SUCCESS
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
Objective: Generate more MERCHANT sign ups
ACHIEVEMENT
1217 1 37%
8.08%
Acquired Sellers Week Length Conversion Rate Global Industry Conversion
Rate Benchmark
*Indonesia <2%

38. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
MEDIA
OPTIMIZATION
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
Our next 28 days
(Concurrent flights with rival)
Rival agency’s first 28 days
Our first 26 days
GrowMint significantly produced
more revenue and transactions
GrowMint produced more revenue and
significantly higher conversion rate
For the same amount of days (25 days):
2 May - 27 May 28 May - 23 JuneVS
During the same period:
28 May - 23 June

39. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
GUERILLA
MARKETING
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
Additional Result:
Achieved promotion to Hot Thread in Kaskus
GUERILLA
CAMPAIGN
Social
Media
Assets
Search
Engine
Microsite

40. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
SEARCH
ENGINE
OPTIMIZATION
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
Achieved a TOP 10 average ranking
(within 1st page of Google SERP)

41. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
CREATIVE
CAMPAIGN
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
On-Ground Educational Tutorial
Bebas Berbagi di Bulan Ramadhan
bersama FWD Life Indonesia
https://www.youtube.com/
watch?v=-Dn3QdNyMc4
“How to Claim” Video iFWD
Liberate from FWD Life Indonesia
https://www.youtube.com/
watch?v=NuB1Q0z7KYY
#BebaskanLangkah Campaign
Teaser series
https://www.youtube.com/
watch?v=zJIbtBM-GGY&list=
PLbNzrEk-KWAX26-ADjeemVI
gNH0JeVTT6
Yakin, Melangkah, Beraksi! Cerita
inspiratif dari FWD Life Indonesia
https://www.youtube.com/
watch?v=hH5NDAJhD70
Kisah Anita Lusiya #bebaskanlangkah mengejar
passion bersama FWD Life Indonesia
https://www.youtube.com/
watch?v=Pf5O_MuKlRQ

42. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
CREATIVE
CAMPAIGN
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04

43. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
BEST RESULT
ON BUSINESS
PERFORMANCE
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
Results oriented
In-depth research
Highly optimized
plan to conversion
Google & Facebook
partner certified
Strong analytics &
insights
Cost effective
Measure what
matters

44. Credential 2015
www.growmint.com
01. ABOUT GROWMINT
OUR HAPPY
CLIENTS
02.
INDONESIAN DIGITAL
BEHAVIOR
03. DIGITAL LANDSCAPE
04
and many more...

45. THANK YOU
www.growmint.com
Business Development