Digital marketing – understanding where and how to promote your Association across the different channels (SEO, social media, paid advertising, mobile and email marketing)
Ähnlich wie Digital marketing – understanding where and how to promote your Association across the different channels (SEO, social media, paid advertising, mobile and email marketing)
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Ähnlich wie Digital marketing – understanding where and how to promote your Association across the different channels (SEO, social media, paid advertising, mobile and email marketing) (20)
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Digital marketing – understanding where and how to promote your Association across the different channels (SEO, social media, paid advertising, mobile and email marketing)
1. HOST SPONSOR
#ACTech15
ORGANISED BY
Chief Executive
Digital marketing – understanding where and how
to promote your Association across the different
channels (SEO, social media, paid advertising,
mobile and email marketing)
Lynsey Sweales
SocialB
3. International Digital Marketing Experts
- Social media training courses/webinars
- In-house social media training
- Digital marketing consultancy/management
- Search engine optimisation (increasing the number of visitors to
a website delivered by search engines such as Google, Bing, etc)
- Pay per click (Google & Bing partners)
Social media council
SocialB
Digital Marketing Experts
4. What will you leave with today?
Understanding the digital landscape including the key
channels
Creating a digital strategy including deciding what
channels to use and how to work across a number of
channels
The essentials that need to be in place before you start
Key tools to know how and why measurement is so
important
Digital Marketing Experts
5. What is digital marketing?
http://www.internetlivestats.com/
Digital Marketing Experts
6. Plan your digital marketing
• Email
marketing
• Search engine
optimisation
• Social media
• Paid Google
ads
Website
Digital Marketing Experts
8. Strategy
Without a plan you
plan to ……..
What does
success look like?
How has your
Association
become
successful? With a
plan/strategy by
any chance??
“What do we want to achieve
with our online activity?”
Digital Marketing Experts
10. Websites – the 7 key areas
2) Clear call to actions
3) Content! 4) Navigation
1) Good design
5) Credibility
6)
Mobile/tablet
friendly
7) Social media
buttons
Digital Marketing Experts
12. Measure everything – Excel
Weekly per platform per tab
Monthly on one tab
Create graphs
Digital Marketing Experts
13. Google Analytics – set up
Set up free – so anything you do online measure!
Track number of members signed up – thank you page &
goal tracking
Track sign ups for newsletter, events, etc – goals
Ecommerce tracking
Digital Marketing Experts
16. SEO
Search engine optimisation
Search engines index
websites, directory sites &
social media platforms
Google, Yahoo, Bing have
to decide what answers to
give people
SEO = having the right
keywords that people
search on
Digital Marketing Experts
18. Google Keyword Planner
Note down longer keywords i.e. Medical device development – great
for blogs and articles
Think like a client! Ask members/ colleagues what they would type in
What locations do you cover? City, county, regions, UK wide, global
Set up an excel sheet with keywords/key phrases so they can be used
across all your online areas (social media, website, etc.)
Review every two to three months if you get the chance
Digital Marketing Experts
20. Paid advertising
Great to get to the top of search engines like Google and other search engines quickly
Be careful with key words, landing pages and budgets
Use a Google Partner & ask to speak to their clients
Digital Marketing Experts
21. Social media
Strategy – who, what where
& when
Social
SEO (keywords)
Search
Digital Marketing Experts
22. Email marketing
If you have a database
Think like an end user
Best tools Mail
Chimp/Campaign
Monitor
Plan & measure
Digital Marketing Experts
23. Ecommerce
Its not as simple as
selling in a
traditional sense
Invest in a system
that is easy to use,
you can update
yourself & you can
move companies!
Digital Marketing Experts
25. Tip One
Set up your website
foundations in place first
Use my 7 tips!
Digital Marketing Experts
26. Tip Two
Don’t try and do everything
at once – social media is
very enticing but get your
foundations in place first
Digital Marketing Experts
27. Tip Three
Provide a great service and
members will help sell for
you/talk about you on
social media
Digital Marketing Experts
28. Take away’s today
Improve your website
Get Google Analytics in place
Decide what tactics or range of tactics are worth
spending time /investing in
Measure!
FREE – weekly tips email newsletter www.socialb.co.uk
FREE – Associations social media guide
FREE – Copy of these slides
Digital Marketing Experts