WELCOME
TO OUR PRESENTATION
ABOUT
PRODUCT
POSITIONING

Presented by-
Asraful Islam Rayhan
Dept. of Pharmacy
JESSORE UNIVERSITY OF SCIENCE & TECHNOLOGY

INDEX
 POSITIONING
 COMPONENTS OF POSITIONING
 MARKET POSITIONING MAP
 5 EASY STEPS FOR BRAND POSITIONING
 REAL EXAMPLES OF MARKET POSITIONING MAP
 TYPES OF MARKET POSITIONING
 PRODUCT POSITIONING PROCESS
 APPROCHAES TO POSITIONING STRATEGY

PRODUCT POSITIONING
Product positioning is the process marketers use to determine how to best
communicate their products' attributes to their target customers
based on customer
 Needs,
Competitive pressures,
Available communication channels and
Carefully crafted key messages.

TWO CONTENT LAYOUT WITH TABLE

TWO CONTENT LAYOUT WITH
SMARTART
 First bullet point here
 Second bullet point here
 Third bullet point here
Group A
•Task 1
•Task 2

PRODUCT POSITIONING PROCESS
2. Identify the attributes to find product space
1. Define the Market where the product will compete
3. Collecting information about customers and other attributes
4.Determine each products share and mind
5. Determine other products situation in the market
6. Determine the target market preferred combination of attributes
7. Examine the fit between the product and New market

APPROACHES TO POSITIONING STRATEGY OF A
PRODUCT
 Using product characteristics
or customer benefits
 The price –quality
approaches

THANK YOU FOR YOUR GREAT ATTENTION