David Wood, Digital Media Officer, Meningitis Trust Richard Hudson, Digital Media Manager, Meningitis Trust Insights and lessons from the Meningitis Trust will help you discover the secrets of developing and communicating powerful messages virally. Discover what platforms and mediums to utilise in viral campaigns and how to turn the success into increased brand awareness, supporters and engagement. Explore what to use viral campaigns for and how to develop powerful content with impact, even on a tight budget. Learn how the Trust has embraced many digital channels and empowered its team to help achieve the organisation’s goals.

1. Building an online mass movement Richard Hudson & David Wood @MeningitisTrust

7. Results 24,750+ YouTube views 130+ YouTube likes 17 comments on YouTube 40 comments on Engadget 21 Diggs & 18 comments 3,500+ view of Facebook tab 370 Facebook likes 177 new Twitter followers 600+ Tweets 30+ press coverage 30+ blogs

10. Call out to staff

11. Facebook and Twitter promoSarah & Laura April & Carol Pete Sam Catherine Hill Lucy Sue & David Robin Sarah The Carrolls Sue Becky Jackie Nia LisaJayne Daniel Malcolm Annmarie and Lee

13. Message that motivates

15. Results Campaign pages shared on social media over 150 times 5 new stories in our forums, Signs & symptoms web page visits: 13,262 (9,732 new) 9,000+ views of Sue’s video message page Supporters’ video stories 1,700+ views 9,119 Facebook impressions, with 28 comments, 38 likes

17. http://charliecheekychops.blogspot.com/

21. Results 150,000+ visits to blog 300+ celebrities have RT’d Inc. Cindy Crawford, George Michael, John Prescott, Chris Evans, Eddie Izzard. Total eyeballs reached 37 million+ Top ten referring site to meningitis-trust.org

23. The Tweet

25. The viral effect