Peter Gilheany, Director, Forster
A leading high profile organisation exploring the importance of a digital strategy in managing press and media relations, responding to stories and managing crisis communications.
Learn how to get your news out to journalists through online mediums
Discover the power of user comments in the press and media and how to get your social media content noticed and used by journalists
The vital importance of using social media to manage a media crisis and rapidly respond to journalist enquiries
10. Useful tips Content is king – focus on the getting the idea right Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction Have conversations and be human Put the audience first Help people out Apply the 80 / 20 principle It’s okay to make mistakes, it’s not okay to cover them up Go from the inside out Use it as a taster, not the main meal Put yourself in the driving seat, not the brand If you have nothing to say, don’t say it Create cross-discipline campaign team Integrate, integrate, integrate Do less but better