Presentation by Jo Benson at the Developer Conference in Ashland, Oregon on November 7, 2013.

1. Transform
Pulll
Transform/Transport Engine
Output l
Products move from storefront to Google
For Google:
PULL : All products are pulled
SCHEDULE: On a pre-set schedule
TRANSFORM:
(a) Breaks products into ‘items’
(b) Filters on storefront factors
(c) Provides an interface so that owner of data can optimize
(d) E.g. adding google taxonomy
(e) Converted into XML
Output: Destination is Google endpoint.

2. Output l
Transform/Transport 
 Transform Engine
 Input
“Integrate” API
Connector
from
AspDotNetStorefront
Determination of
schedule or trigger
Determine the
destination
Set of rules for
the transform
UI to give control to the
owner of the data
One example of a DotFeed App

3. Destinations – currently available
•
•
•
•
•
•
Google, Amazon and other shopping engines
Google Trusted Stores
Excel
Bongo
Sales Pages (aka mini-sites)
QuickBooks

4. Pulll
Transform
Transform/Transport Engine
Output l
Shopping cart records move from storefront to
Excel
PULL : All records are pulled
SCHEDULE: On demand (trigger = user clicks)
TRANSFORM:
(a) Filters on data range or order range
(b) Filters on type
(c) Converted into text for Excel
Output: Destination is spreadsheet.

5. Pulll
Transform
Transform/Transport Engine
Output l
Product moves from storefront to sales page
PULL : All records are pulled
SCHEDULE: On demand (trigger = user loads page)
TRANSFORM:
(a) Filters on storefront conditions
(b) Breaks products into items
(c) Uses product owners rules, payments
Output: Destination is URL.

6. Destinations – in vision
•
•
•
•
•
•
•
•
•
•
Xero
Fishbowl
Point of Sale
AspDotNetStorefront (and other stores)
FTP
Facebook (Shop Tab)
MailChimp
Bronto
Monsoon
Salesforce

7. (Reminder) Destinations – currently available
•
•
•
•
•
•
Google, Amazon and other shopping engines
Google Trusted Stores
Excel
Bongo
Sales Pages (aka mini-sites)
QuickBooks
…. And in vision
•
•
•
•
•
•
•
•
•
•
Xero
Fishbowl
Point of Sale
AspDotNetStorefront (and other stores)
FTP
Facebook (Shop Tab)
MailChimp
Bronto
Monsoon
Salesforce

8. Pulll
Transform
Transform/Transport Engine
Storefront to
Storefront
(Products)
Outputl

9. Let’s move from Destination and think about:
Source
AspDotNetStorefront was the first, but not the
only source

10. Inputl
EDI? CSV? Excel?
Business App?
Doesn’t really
matter …
Transform
Transform/Transport Engine
Distributor to
Storefront
(Products)
Outputl

11. Sources – available
• AspDotNetStorefront (8.x and 9.x)
• Vertical and Horizontal derivatives
• Nalpac
• Ratex
• GoSpikes
• ActiveE
• Bongo
• PayPal
• Amazon (Checkout)

12. Inputl
Transform
Transform/Transport Engine
Another store to
Storefront
(Products, Orders, Accounts)
Outputl

13. Inputl
Transform
Transform/Transport Engine
Point of Sale
to Storefront
(Inventory, Orders)
… and back again
Outputl

14. Input
Storefrontl
Transform
Products
Outputl
Input
Amazon Mkt
Amazon Mktl
Transform
Orders
Outputl
Storefront
Some DotFeed Apps will have two-way processing

15.  Input
Transform/Transport 
 Transform Engine
“Integrate” API
Output l

17. Output l
Transform/Transport 
 Transform Engine
 Input
“Integrate” API
Connector
from
AspDotNetStorefront
Determination of
schedule or trigger
Determined the
destination
Set of rules for
the transform
UI to give control to the
owner of the data
One example of a DotFeed App

18.  Input
Transform/Transport 
 Transform Engine
Output l
“Integrate” API
Connector
from
AspDotNetStorefront
Connector
from
AspDotNetStorefront
Connector
from
AspDotNetStorefront
Set the schedule/trigger
Set the schedule/trigger
Set the schedule/trigger
Determine Rules
Determine Rules give control to the owner of the data
UI to
Determine Rules UI
Set the Destination
Set the Destination
Set the Destination
For: Google
For: Amazon
For: Bing
UI for all the Apps