1. Switzerland: The Ideal Locationforthe International Distance SellerE-TailingwithSwiss Post International

2. Establishingyour Business in Europe 27 European States 16 Countries = EURO (€ 1 = $ 1.36) 5 in Top TenlargestEconomies Numerouslanguages Market of 500m People Total DistanceSelling Market 09: € 154 bn E-Commerce Conference Las Vegas 9-10th March 2011 Seite 2 Alessandro Valdettaro

3. DistanceSelling in the EU: Rapid Growth Seite 3 Distantsales in Europe (growthatconstantechange rate) Source: Emota E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

4. EU-Online Purchases Seite 4 In 2010, 40%of individuals aged 16-74 in the EU27 had bought or ordered goods or services over the internet in the last 12 months. Source: Eurostat E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

5. European Online Sales per Country Seite 5 Averageshareofinternet in Total DistanceSelling 2009 = 68 % Source: Eurostat E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

7. Clothes & sportsgoods 17%

8. Householdgoods 13%

9. Tickets forevents 13%

10. Books & magazines 12%

11. Film & music 12%

12. Computer software 11%

13. Electronic equipment 10%Source: Eurostat E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

14. WhySwitzerland? Seite 7 Switzerland‘s geographic location offers numerous benefits, including close proximity to the European markets, diverse cultures and multiple language capabilities. E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

16. Easy access to all major markets

17. High quality reputation

18. LVCR to EU

19. “Swissness”

22. World renowned postal system

23. Speed of delivery – Swiss Post

24. Access to New Markets – Changing European buying habitsFirst-rate infrastructure A business-friendlygovernment / moderate taxation Currency andpricestability High productivity Socialpeaceandpoliticalstability Seite 9 E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

27. Ordinary operating income (turnover): CHF 8,709 billion (CHF 1.00 = $ 0.95)

28. Group profit for the year: CHF 728 million

29. 3’502 post offices & contact pointsE-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

31. Parcels : up to 30 kg E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

33. “Low Value Consignment Relief” is the relief from VAT given to a private individual (non-taxable person) who imports items valued at less than 22 Euros from outside the VAT territory of the EC

34. Established in 1984 as part of an EC VAT Directive

35. Each EU member to sign up to exemption between €10 - €22 (UK £18) ‘intrinsic value’ of the product Seite 12 E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

36. VAT Rates / Standard Tax Exemption Limits Seite 13 € 22.00 = $ 30.00 £ 18.00 = $ 29.00 E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

37. Transit Times ex Switzerland Seite 14 Germany J + 2-3 J + 4-8 France J + 2-3 J + 4-7 United Kingdom J + 2-3 J + 4-7 Netherlands J + 2-3 J + 4-7 Mail E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

38. Transit Times ex Switzerland: Priority Seite 15 Germany J + 2-3 J + 2 France J + 2-3 J + 2-4 United Kingdom J + 2-3 J + 4-5 Netherlands J + 2-3 J + 2-3 Parcel E-Commerce Conference Las Vegas 9-10th March 2011 Alessandro Valdettaro

39. Swiss Post‘s Value Proposition forDistanceSelling June 11, 2010 The Swiss day for distance selling into Europe Seite 16 Claudia Patocchi „PostalDeliveryofthephysicalshipment will undoubtedlyremain an importantpartoftheDistanceSelling Marketing Strategy. Swiss Post offers, alongwithitscorecompetence, the integral extended Value Chain fortheDistance Seller“.

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