media with michaels work

1. Assignment 12 Target
audiences
By Zain K, Michael I, Mykola S, Liam H

2. Conjuring demographics

3. Jaws psychographics

4. Sinister
The target audience for horror films is generally teenagers, which is the same for
sinister 2. The most popular social group is C2 DE, which is lower/middle classed
people. Since it is an 18 rated film, the most common age range is 15-24 year olds.

5. Resident evil
The target audience for resident evil is
very wide between ages, however it is
clear to see that the majority of the
viewers are male.
On average it is clearly shown that the
main viewer is male and come from
north west of London.

6. The target audience of Friday the 13th are varied. On YouGov Profiler, it tells us a lot about
the average person who watches Friday the 13th. On ‘Pearl and Dean’ it tells us that the
most common viewers are females between the ages of 15-24 years old. Females only have
a 0.1% more viewership than males in ‘gap’ so the data shows that the viewership of Friday
the 13th is pretty much equal in terms of genders watching the film. On YouGov Profiler it
tells us more detailed statistics, according to them the average viewers favourite sports
would include Mixed Martial Arts (MMA) and Darts and their most likely pet would be a cat.
I’m not sure how they gather this information.

8. Fright Night
From this table we can identify that the
age gap that watches “Fright Night”
the most is the 15-24 demographic. In
addition, more females watch than
males and people from the class C2
mostly watch this film. The film was
made in 2011 meaning that it is quite
recent and targeted at a more modern
younger and more middle class
demographic.
This information shows that people
mostly from the west country watch
Fright Night. In addition, the most likely
profession that Fright Night has is
wholesale and retail. Lastly, the monthly
spare is £1000 or more.