David Meagher leads KPMG's Food, Drink and Agribusiness group, and provided an overview on the potential of Asian markets for Ireland's Agribusiness sector at the Asia Ireland Food and Agritech Forum in Cork, 14 July as part of Asia Business Week Ireland 2015.

1. Asia Matters
Asia Ireland Food and Agritech Forum
14 July 2015
Cork Institute of Technology, Cork
@asiamatters_biz #AsiaIrlFood @asiabizweek
In Food We Trust

2. 14 July 2015
Cork Institute of Technology, Cork
The Asian Opportunity: New
Profitable Markets for Ireland’s
Most Important Indigenous Industry
David Meagher
Head of Food and Agribusiness, KPMG

3. The Asian Opportunity:
New Profitable Markets
for Ireland’s most
Important Indigenous
Industry
David Meagher
KPMG Ireland

4. 4
THE CONTEXT - DRIVERS OF CHANGE IN
THE GLOBAL
AGRI-FOOD SYSTEM
Production
systems
Natural
environment
Economic
and political
environment
Market
development
s

5. 5
ECONOMIC AND POLITICAL
ENVIRONMENT
 Population growth
 Urbanisation
 Middle class expansion
 Emerging agricultural regions
 Security of supply
 Evolving government funding mechanisms
 Industry consolidation
 Multi national agribusinesses
 Professional investment in sector

6. 6
NATURAL ENVIRONMENT
 Land supply
 Future proofing for climate change
 Water scarcity
 Intensity of production systems
 Biosecurity risks and responses
 Ethical treatment of stock
 Full cost allocation of natural capital
 Environmental regulation
 Ecosystem biodiversity

7. 7
MARKET
DEVELOPMENTS
 Food safety
 Technology – Big Data
 Demand for more complex protein
 Functional foods and nutraceuticals
 Bilateral and multilateral trade agreements
 Local food trends and organics
 Synthetic proteins
 Commodity price volatility
 Food wastage

8. 8
PRODUCTION SYSTEMS
 Labour supply and capability
 Production system innovation
 Communication infrastructure
 Technological developments
 Adequacy of supply chain farm to plate
 Evolving genetics: animals and plants
 Utilisation of technology in production
 Substitution of animal for artificial proteins
 Supply chain traceability

9. 9
SO WHAT?
 Pace of change
 Complexity
 Globalisation

10. 10
THE OPPORTUNITY FOR IRELAND – CHINA
 Significant population growth
 Food exports of over €0.5 billion
 Established presence

11. 11
THE OPPORTUNITY FOR IRELAND – OTHER
S.E. ASIAN COUNTRIES
Indonesia Malaysia Singapore Philippines Vietnam Thailand
Food imports (in $bn) 12.2 13.2 12.4 5.8 6.8 9.2
Irish food exports (€m) † 18.1 34.9 31.6 14.7 15.9 13.6
Population (m) 255 30.8 5.4 103 92 68
Middle class (% by 2030) 25 80 21 22 40 21
GDP growth (%) 5.2 4.7 3.9 6.2 5.5 1.0
† Data courtesy of Bord Bia – Irish Food and Drink & ASEAN: ASEAN Market for Irish Products 2013.

12. 12
THE OPPORTUNITY FOR IRELAND IN SE ASIA
- SUMMARY
 Growth in middle classes will continue
 Different markets consume in different ways
 Significant opportunities exist
 Careful planning and support is required