SEO Indian Higherup guarantees to provide result-oriented, cost-effective SEO services to help its customers produce quality site visitors that transforms.
2. Service Owner
Ashwini Yadav
Founder of SEO India Higher-up
A gold medalist in MBA
6 years of rich experience in online marketing
A master of SEO,SMO and online marketing
His mantra “employee satisfaction & client
satisfaction”
3. The Company
MISSION
• To Exceed our
customers'
expectations
VISION
• To grasp the full
potential of the
Internet
• Established in 2011 with 5
professionals
• Now 52 professionals
providing finest online
services like SEO, SMO,
PPC, ORM, etc.
• Handled over 500 projects
in 3 years.
• Projects in US,UK,Australia
and many more
4. HOT BUZZ “SEO”
Gives high ranking and makes
website visible on search engines
Helps the business to grow
5. History of SEO
• Webmasters making effort to rank websites
on search engines
• Optimization of sites started in mind 1990s
• Term SEO came into existence in 1997
• The term SEO is first documented by John
Audette and his company Multimedia
Marketing Group
9. Our SEO strategy
ON PAGE OPTIMIZATION
Duplicate Content Checking
Web Page Content Optimization
Web Pages optimization
SEO friendly Navigation Optimization
HTML Code and Meta-Content Optimization
Images and Links to be Optimized
Robot.txt Optimization
10. Our SEO strategy
ON PAGE OPTIMIZATION
HTML sitemap creation
XML sitemap generation & submission
Google Analytics Setup and Review
RSS Feed Generation and submission
W3c validations of website
Google Base Feeds
Check the Broken Links
11. Our SEO strategy
ON PAGE OPTIMIZATION
Google Webmaster setup
Bing Webmaster setup
URL Mapping
Alt Tag Optimization
Anchor Tag Optimization
Header Linking Optimization
Geo Meta tags
12. Our SEO strategy
OFF- PAGE OPTIMIZATION
Article submission
Social Bookmarking
Press Release submission
Blog Posting
Classified ad creation and posting
Forum posting
Video optimization
13. Our SEO strategy
OFF- PAGE OPTIMIZATION
PDF submission
PPT submission
Local Classified Submission
RSS Submission
Search engine submission
Fast Track Submission
WEB 2.0 SUBMISSIONS
14. Google penalty
Google has introduce new features to penalize
unethical usage of SEO and contents,
These are;
Google panda 2011
Google penguin 2012
Google hummingbird 2013
15. Google panda 2011
It’s a search results ranking
algorithm by Google
• It penalizes the websites with
low quality content or the
contents copied from other
website.
• Aim is to remove low quality
sites from top search and
return high quality site on top
of searches
16. Panda recovery
These are the steps for panda
recovery
• Write quality content on your
website
• Remove previous low quality
content
• Remove unnecessary pages
from Google search
• Remove duplicate contents
from your website
17. Google penguin
It’s a search result algorithm
by Google
It penalizes the websites
using wrong techniques for
higher ranking
Aim is to remove spam and
bring good content websites
on the top of search
18. penguin recovery
These are the steps for
penguin recovery
Remove low quality
inbound website links
Publish high quality
contents on website
Use “disavow links tool” by
Google
Remove your links from
spam websites
19. Google hummingbird
Its a Google search algorithm
Aim is to deliver the right
content what is searched
for
To penalize low quality ,
irrelevant contents from
top rankings
20. Google recovery
These are the steps for
hummingbird recovery
Remove Irrelevant links
Become more social on
social networks and create
communities
Improve your contents
Do SEO again
22. Social Media
What is this social media optimization
• It’s a way of promoting people , product,
business , ideas through social media like
facebook ,twitter ,blogging , rss , youtube
and many more
• It’s the way of directly communicating with
the targeted audience ,customers ,
supporters
23. Search became social
Presence on
social media is
must
See this
example , you
and your
business should
be there on
social media
26. Methods of SMO
Social networking
Promotion on social
communities like
Facebook , Twitter ,
Myspace etc.
Promotion on business
networking sites like
Silicon India , Stockezy
etc
27. Methods of SMO
Blogging
Promotion via
articles, news,
updates , event
promotion on sites
like Twitter , e-
Blogger, Tumblr
sites etc
28. Methods of SMO
Photo sharing
Sharing of photos of
products and
campaign on sites like
Flickr , Photobucket ,
Facebook , Picasa, etc.
It helps in positioning
of product and
services in the mind of
customers
29. Methods of SMO
Video share
Uploading videos of
events, campaigns
on sites like Youtube,
Facebook ,
Dailymotion, etc
Visual things hits
mind of people
easily
30. Methods of SMO
Case study/slide shares
sharing of PPT
presentations , PDF
articles , text case
studies on hot topics
on sites like
Slideshare, Scribd etc
Helps people to know
about your ideas
31. Methods of SMO
Rss/widgets promotion
Submission of RSS
feeds on all social
media
Make widgets of your
site and add it on
different sites
This helps more clicks
32. Campaign on social media
Political campaigns
To connect with the
people political
parties all around
the globe is using
social media
33. Campaign on social media
Products/services
campaign
To launch or to
grab more
customers
companies are
using social sites,
campaigns on
social media
34. Campaign on social media
Social cause/ideas
campaigns
People using
social media to
spread their
ideas and their
ideology
35. Our SMO strategy
Facebook
Facebook Account Setup
Facebook Fan Page Setup
Facebook Friends
Facebook Profile Creation
Monthly Wall Posting
Wall Comments
Keyword Based Posting
Facebook Photo Album
Facebook Video Uploads
39. Our SMO strategy
Linkedin
• Linkedin Profile Creation
• Linkedin Post
• Increasing Friend's Network
• Sharing Ideas And Information
• Linkedin Account Management
• Linkedin Regular Updates
• Linkedin Profile Maintenance
40. Our SMO strategy
Google Plus
Google+ Account Set-Up
Local Listing In Google
Google Circles Creation
Google Circles Increase
Write Applicable Posts
Monthly Post Regular Update
• Google Plus Page Like
41. Our SMO strategy
Google Plus
• Google Plus Page Followers
• Google Plus Community Followers
• Maintain profile
• Google Plus Image Upload
• Google Plus Video Upload
42. Our SMO strategy
YouTube
• Account Creation/Management
• You Tube Channel Creation
• You Tube Background Design
• Video Optimization
• Video Submission
• Videos Upload Limit
• YouTube Video Likes
• Subscribers Likes
43. Our SMO strategy
Pinterest Marketing
• Pinterest Account Creation
• Pinterest - Follower Adding
• Pinterest board create
• Regular Pin update
• Sourcing of pin board content
• Creation of custom business URL
• Re-pinning of relevant content
• Updating of pin boards
• Following of relevant Pinners
44. Our SMO strategy
Video Promotion
• Video Optimization
• Video Submissions
• Video Testimonials
• YouTube
• Google +
• Facebook
45. Our SMO strategy
Video Promotion
• Meta Café
• Posterous
• Veoh
• Blip.tv
• OpenMyVideo
• Vimeo
• Pinterest
46. Our SMO strategy
Image Optimization
• Flickr
• 500 Px
• PhotoBucket
• Picasa Web
• 10+ Other Site
47. Our SMO strategy
Social Bookmarking(High PR)
• Social Bookmarking
• Article Submission
• Web 2.0 Optimization
• Stumbleupon
• Digg Reditt
• Delicious
• Tumblr
48. Our SMO strategy
Social Bookmarking(High PR)
• Diigo
• BuzzFeed
• FARK
• Slashdot
• Clipmarks
• Dzone
• 5+ Other Site
49. Our SMO strategy
Blog Marketing
• Blog Setup
• Blog Design
• Daily Blog Posts
• Blog Search Engine
Optimization
• Blog Commenting 3
• rd Party Blog Posts
50. Our SMO strategy
Blog RSS Feed
Management
• RSS Distribution
• Feedburner Signup
• Friend Feed -
Management
Ratings and Reviews
• Strategic Management
Rating
• Strategic Management
Review
51. Our SMO strategy
Promotions
• Location Based
Marketing
• Forum Promotion
• Wiki Promotion
• Social Application
Development
• Social Media
Copywriting Services
• Video Creation
Content Marketing
• Article Writing
• Press Release Writing
• Web2.0 Writing
53. Some facts
• 70% people consult their resources before
purchase of new product or service
• 50% people use online ratings and comments
to take decision
• 34% bloggers, social media content
developers endorse products or services on
their pages
54. Online reputation management
• It is the funda to remove or dumb bad
articles , news, negative comments from
internet
• And to bring good news, articles and positive
comments on top of the internet pages
55. Its important for business
• People comes to you via
positive word of mouth
• They compare products on
internet before exchange
• Bad reviews , bad articles
will upset your customers
• Good news , good articles
will bring more and more
customers at your
doorstep
60. Our ORM strategy
• YouTube- Promotion
• Business Profile Linking
• Forum Comments
• Creation of Ning Social Network
• Digg Promotion
• Stumble upon Promotion
• Blog Comments
61. Our ORM strategy
• Blog Setup
• Blog Network Distribution
• Blog RSS Directory Submission
• Blog RSS Distribution
• Google Profiles
• Slide Share Presentations
• Photo Sharing
62. Our ORM strategy
• Forum Site Reviews
• Customer Reviews
• Video Creation
• Video Testimonials
• Power Point Submissions
• Video Submissions
• Video Promotion
• Link Building
• Online Tracking