McDonald's is the largest fast food company in the world, operating over 36,000 locations across over 100 countries. Founded in 1955 in Illinois, McDonald's has grown significantly over the past 60+ years. It now employs over 1.5 million people worldwide and generated $25.43 billion in revenues in 2015. McDonald's success is built on its low-cost business model, with 85% of locations owned and operated by franchisees rather than the corporation directly. Going forward, McDonald's strategy focuses on continuing to cut costs and open new locations around the world.

1. MC’Donalds
Presented By:

2. Introduction
• Background:
Founded: 1955, Franchising since: 1955
Headquarters is located in Oak Brook, Illinois
CEO
Steve Easterbrook
Largest fast-food company
Operating in over 121 countries, over 36,615 (September 30, 2016) locations with
1.5 million employees
Revenues $25.43 billion in 2015.
No. of employees 420000 (2015)

3. History
FOUNDERS –RICHARD AND MAURICE
MACDONALDS.
• 1940 First McDonald’s
• 1952 Attempts at franchising
• 1955 prototype opens in Des Plaines, IL
• 1956 14 McDonald’s
• 1961 McDonald brothers sell rights to Ray Kroc
• 1965 McDonald’s go public
• 1967 The first McDonald's restaurant outside the United States
opened in Richmond, British Columbia.

4. History (cont)
• 1970 1600 restaurants
• 1980 6000 McDonald’s Restaurants
• 1990 record sales
• 1994 Kuwait City, Kuwait
• 1996 opened in INDIA
• 2002 Forty seven years after
 30,000 locations
 2000 new restaurants
 World Wide Web
 McDonald’s a recognized Brand Name

5. Products
• Beverage: Cold-Coffee, ice tea, hot serves, McShakes

6. Products
• Non-Vegetarian Menu: Filet-O-Fish, , Chicken McCurry Pan, McChicken.

7. Products
• Vegetarian Menu: Crispy Chinese, McALOOtikki, Mc Veggie, Pizza McPuff,
Paneer Salsa Wrap.

8. What We Sell
8

9. Services
• Having more than 15,000 Wi-Fi enabled restaurants.

10. Where we are Domestic market: USA

11. Achievements
Established a benchmark in the sector of quick service restaurant
Awarded many awards like the "Most Respected Company" for four
successive years
Among all the competitors McDonald’s is the leading brand.
During its initial footsteps it starts from California and now it is expanded to
31000 countries worldwide.
Don Gorske, a McDonald’s enthusiast, has consumed over 20000 big
Mchamburgers .
He appeared on Supersize me, is listed in Guiness Book of World Records,
and has a movie called Mc Daddy.

12. Key Processes
• Doing business over 100 countries
• 85% franchised restaurants
• All franchisees are independent, full-time operators

13. Manage Operations Technology
Using OLAP technology:
Manipulates data
View the data and information

14. Business Model
 McDonald's corporation earns revenue as an investors in properties, as
franchiser and as an operator of restaurants.
 15 % of Mc Donald’s restaurants are owned and operated by Mc Donald’s
corporation directly.
 The other’s are operated through variety of franchisee agreement and joint
ventures.
 In addition to ordinary franchisee fees and marketing fees, Mc Donald’s also
collect rent on the basis of sales

15. Current strategy of McDonald's:
• Low-cost strategy to compete with competitors
• Cutting cost
• Operating more outlets
• Focusing on Plan to Win

16. IMPORT
 India imported mcdonald worth USD 343,109 with
total quantity of 99,663.
 China is the largest supplier of mcdonald accounting
for imports worth USD 193,600 followed by United
States and Germany which exported mcdonald worth
USD 144,107 and USD 2,227 respectively.

17. Source https://www.zauba.com/importanalysis-mcdonald-report.html

18. Export BY Mcdonalds
 India exported mcdonald worth USD 919,643 with total
quantity of 246,136.
 Italy is the largest buyer of mcdonald accounting for exports
worth USD 386,571 followed by Belgium and Singapore which
imported mcdonald worth USD 179,485 and USD 153,131
respectively.

20. The End
Thank you for your attention.