650 social entrepreneurs, educators, students and influencers come together to discuss higher education, social innovation and the intersections at the Ashoka U Exchange February 21-23, 2013. This media kit makes it easy for attendees to share and connect with each other and the global online community via the social web.

1. DIGITAL MEDIA
KIT

2. TABLE OF CONTENTS
1. About the Ashoka U Exchange
2. Featured in the Exchange: TedxAshokaU & Cordes Innovation
Awards
3. Follow the Social Media Convo: #AshokaU, #TedxAshokaU
4. Info on Speakers & Panelists
5. AshokaU Exchange goes Digital & Global –Feb 23rd
6. Images & Videos
7. Templates – Twitter & Facebook
8. Graphics
9. Find us on Social Media!
10.Partners

3. ABOUT THE ASHOKA U EXCHANGE
• Picture this: More than 600 social entrepreneurs, university professionals, and
students representing over 150 institutions from 40 countries come together
for a weekend in the largest global conference intersecting higher education
and social change.
• The 2013 Exchange, invites entrepreneurs at every stage of growth to ―Unlock
the U in University‖ and consider how educational institutions can spark ideas
big enough to change the world.
• Over 50 presentations and hands-on workshops explore new ways to
implement social innovation teaching into university systems—from curriculum
development and campus culture, to career services and alumni relations.
• The University of San Diego, an AshokaU Changemaker Campus and this
year’s host, will serve as an incubator for discussion and as a living example
of experiential learning and changemaking in action.
“When you add in the potential to have terrific
conversations with hundreds of committed
changemakers, the Ashoka U Exchange was truly an
event not to be missed.” - Bill Babeaux, Ohio State
University ‘11

4. FEATURED DURING THE EXCHANGE ‘13
• 2013 Cordes Innovation Awards*: As more and more colleges and
universities seek to launch and grow social entrepreneurship programs on
campus, there is an even greater need to share expertise, challenges, and
inspiration for creating positive social and environmental impact.
• To highlight some of the most high-impact and replicable innovations, Ashoka
U and the Cordes Foundation will recognize six promising educational
approaches in social entrepreneurship with the Ashoka U – Cordes
Innovation Awards.
*For more information, please also see our full press release.

5. • TedxAshokaU: Participants share their innovations at the concurrent
TEDxAshokaU conference. This year’s TEDx Talks will explore the theme, "To
Find Your Place in the Universe," based on a talk given at the 2010 AshokaU
Exchange by Bernard Amadei, Ashoka Fellow and professor of Civil
Engineering at the University of Colorado at Boulder. The spirit of Dr.
Amadei’s talk is the undercurrent of both the 2013 Exchange and the
TEDxAshokaU conference.
• Designed as an independently organized TED event on the evening of
February 22, 2013, with an anticipated sell-out crowd of 1,300 individuals and
hundreds more participating online, the TEDxAshokaU event will feature
leaders speaking on the topic of ―Find Your Place in the Universe‖. There will
be 7 speakers including business centered individuals such as: Alex
Burnadotte (CEO of Beyond 12), Chris Crane (CEO of Edify Inc.) and Eden
Full (Founder of Roseicollis Technologies Inc.).

6. Follow the Social Media Conversation
Event Hashtags:
#AshokaU
#TedxAshokaU
(for Tedx portion only)
Twitter Room:
http://tweetchat.com/room/AshokaU
Connect with fellow attendees on the online
community

7. SPEAKERS & PANELISTS ON TWITTER
Alan Webber @alanmwebber Jerónimo Calderón @euforiaction
@enovamx
Alexandra Bernadotte @beyondtwelve Jorge Camil Starr
@jorgecamilstarr
Ami Dar @AmiDar Kathryn Hall-Trujillo @BirthingProject
Anya Kamenetz @anya1anya Marc Freedman @encorecareers
Asher Hasan @nayajeevan Matt Flannery @mattflannery
Billy Parish @billyparish Mike Del Ponte @mikedelponte
David Bornstein @dnbornstein Mrim Bouta @MTMCareers
David Castro @ilead Phil Auserwald @auerswald
Eden Full @edenfull Philipp Schmidt @p2pu
Eric Dawson @ericdawson Shai Reshef @ShaiReshef
Eric Glustrom @EducateOrg Suzie Katz @flyinghorsesf
Henry De Sio @henrydesio Thea Klien-Mayer @tkmayer
Jane Leu @upglo Vanessa Carter @LendforAmerica
Jean Claude Rodriguez-Ferrera @ComunidadesCAF

8. ASHOKAU EXCHANGE GOES DIGITAL & GLOBAL
• Lounge at the Digital Media RV with Educate 20/20 - AshokaU at the
University of San Diego Campus
• Come use WiFi, charge up your phone/laptop, we want you fully equipped for
livetweeing and blogging! Find the Digital Media RV at the entrance (rotunda
area) of the Joan B. Kroc Institute for Peace & Justice building.
• AshokaU X goes Digital & Global - G+ Hangout: Sat, Feb 23rd, 12:30-
2:00pm PST
• Join us in a Google+ Hangout as we invite the world into the exchange.
Come to the Digital Media RV or tune in via your laptops for a global
conversation on Social Innovation and Higher Education featuring some
HigherEd + SocEnt Innovators. Tune in & tell your friends! goo.gl/8Bkuu

9. IMAGES AND VIDEOS

10. VIDEOS: EXCLUSIVE 1ST GLIMPSES INTO DAY 1
“Young people aren’t the future, they are the ”Social Change is Messy Work!”
present”
Video Link: http://bit.ly/XGtgtI
Video Link http://bit.ly/13vsel8

11. TEMPLATES FOR TWITTER & FACEBOOK
• Twitter
• #AshokaU Exchange goes Digital & Global Tmrw Sat, Feb 23rd, 12:30-2:00pm PST.
Tune in via G+ Hangout, tell friends! http://bit.ly/13bQpJv
• Glimpse into #AshokaU Exchange Kick Off Last Night "Social Change's Messy Work!" -
via @Ashoka http://bit.ly/XGtgtI
• "Young People are not the Future, They are the Present!" Exclusive Glimpse Into the 1st
day at #AshokaU Exchange '13 http://bit.ly/13vsel8
• At the largest conference intersecting Higher Ed and Social Innovation. Follow live
updates via #AshokaU #socent #socinn
• Facebook
• AshokaU Exchange goes Digital & Global Tommrow Sat, Feb 23rd, 12:30-2:00pm PST.
Couldn't make it out to San Diego? Tune in via G+ Hangout, tell
friends! http://bit.ly/13bQpJv
• Glimpse into AshokaU Exchange Kick Off Last Night "Social Change's Messy Work!" -
via Ashoka http://bit.ly/XGtgtI
• "Young People are not the Future, They are the Present!" Exclusive Glimpse Into the 1st
day at AshokaU Exchange '13 http://bit.ly/13vsel8
• At the largest conference intersecting Higher Ed and Social Innovation. Follow live
updates on twitter via the hashtag #AshokaU #socent #socinn

12. EXCHANGE GRAPHICS
TEDXASHOKAU GRAPHICS

13. FIND US ON SOCIAL MEDIA!
Ashoka Global:
Ashoka U:

14. PARTNERS