Wearable Technology proposal.

1. Realization
Proposal
Ashley D. Ward

2. The Problem
• Declining sells in jewelry
• The most popular type of jewelry is diamonds
and gold.
• Tech jewelry often isn’t even considered in the
jewelry conversation

3. The solution
• My solution is a jewel for
pain management
• It will include
• Fitness trackers
• Medical alert jewelry
• Pain management
jewelry

4. How did you arrive at it?
Pt 1.
• I started out with the mindset of how can I
increase jewelry sales at the store level
• I research the jewelry industry to find the
trends.
• I wanted to revamp the way we see jewelry

5. JewelryStats

6. How did you arrive at it?
Pt. 2
• The best way to sell Jewelry is online
• That led me to my visual audit
• I combined social media, jewelry websites, and
website advertising for jewelry to build my
research.

8. How did you arrive at it?
Pt. 3
• This is the first time I came across medical alert
jewelry, and pain management jewelry in my
research.
• I continued to research jewelry demographics
and came across two unique jewelry personas.

10. Name: Bethany Nolan
Age: 32
Kids: 2-year-old daughter
Occupation: Event Planner
Status: Married for five years
Household income: $165,000 per
year
Bethany is apart of our target audience. She is a 32-year-
old mom planning a five-year anniversary vacation with
her husband Justin. She stopped at her favorite big
named superstore to buy items for her vacation. While
browsing through the store she spots a necklace that
catches her eye. It matches perfectly with a dress that
she is planning to wear on vacation. The problem is that
it is not in her specific budget. She has extra money this
visit so she decides to purchase the necklace.
Bethany is apart of our target demographic.
She is a woman, she is a millennial, and she has steady
income. Bethany present s two challenges. The first one
is like the majority of our target audience Bethany had
no intention on buying jewelry when she walked into the
store she saw something that caught her eye and
purchased it. The second challenge is budget. It’s easy to
find a nice piece of jewelry the hard part is when it’s not
in your budget. This is common for our target
demographic because jewelry is seen as a luxury item
and luxury items aren’t a necessity. So often times when
hard times strike the jewelry industry takes a blow.

11. Name: James Dickson
Age: 55
Kids: A 24-year-old
daughter and a 26-year-
old son
Occupation: retired
engineer
Status: Married for 28
years.
Household income:
$72,000 per year
James is not a target member of our market. He is 55 years old
and recently had a heart attack. Per his doctors instructions he
is suppose to monitor is heart rate and daily exercise. He started
going for walks every day so his wife recommended him get an
activity track to monitor activity, heart rate, and help with
healthy eating habits. He wasn’t sure about it since he isn’t up
to date on the latest technology and feels like he has all the
jewelry he already needs. His wife makes the case that the two
of them can get activity trackers and get healthy together and
despite his hesitation they go to the store and purchase to fit bit
smart watches
James by statistics isn’t our average customer. He’s
not in our target demographic. He’s an older male with a tight
budget. He doesn’t purchase a lot of jewelry but he has a
specific need and has to make a purchase for the sake of better
health. Smart Jewelry appeals to a lot of people who may not
be average jewelry shoppers. It can connect people with
popular aps such as fit bit but it can also help keep people
active. You can also purchase accessories for your smart watch
such as multiple bands that go with different outfits. The
challenge this presents is how to get more people who don’t
purchase jewelry to purchase something that may be beneficial
to their health. Other challenges include getting people to see
that smart jewelry is jewelry

12. What were the key
points of research?
• The key points of my
research came from
reframing.
• Realizing the Growth
Potential in wearable
technology

13. What were your a-ha
moments?
• I had two major a-ha moments
• Realizing I can combine Jewelry for fashion and
jewelry for pain management.
• Realizing that I can tap into technology and
create a app that helps people manage pain.

14. What is the final solution
• To advance knowledge I created a brand that combines jewelry
for people with multiple medial needs. I think this advances
knowledge because there are people who aren’t aware of the
many things jewelry can be used for. For example one person can
by a watch for counting calories and exercise and can discover
information for heart health. Combining all those things together
helps to inform people. It captures value down the line because it
combines wearable technology which is very popular with
medical necessity.
• My research has relied on inductive reasoning. It is based on my
initial in store observations done in part A. It has also been based
on the growing popularity of wearable technology and the fact
that the jewelry business is changing and technology is growing
more and more popular.

16. How should the organization
support the solution?
• My brand is all about Health.
• Because of that I think that all materials should
not only have health benefits but are also
good for the environment.
• I want to build a brand that is healthy and
sustainable.

17. Design Model An
Explanation
• Jewelry Designers- Sketch Jewelry designs and create jewelry
that works well with the app. Works with jewelry suppliers and
buyers to create an affordable brand that encompasses all of the
buyers need.
• App Developers- Create an mobile app that encompasses all pain
needs. Also create the compatible piece that connects to the
jewelry.
• Management- Works with both the app developers and jewelry
designers to over see the project. Also is key to getting buyers on
board.
• Why all three must work together- All three must work together
in order to build a partnership and create credibility.

18. Design model an
explanation
• Jewelry Suppliers- Supply the jewelry for the
brand. Also give valuable feedback over what kind
of jewelry is best for what specific pain.
• Buyers- Buy the products. Their input is key
because essentially our product is going into their
stores
• Production- After input from the suppliers and
buyers. Production gets to work putting jewelry
pieces together to be sold to the consumers.

19. Enterprise model
Jewelry
Designers
App
Developers
Manage-
ment
Buyers
Jewelry
suppliers
Production
C
o
n
s
u
m
e
r
s

20. Work Cited
Gonzalez, R. (2017, 12 25). Science Trackers Say Fitness Trackers Don't Work. Wear One Anyway. Retrieved 07 25, 2018, from www.wired.com: www.wired.com/story/science-
says-fitness-trackers-dont-work-wear-one-anyway/
Huang, K. (2015, 11 3). Wearable devices market and technology. Retrieved 07 26, 2018, from Slideshare.net: www.sideshare.net/kevinhuang23/wearables-devices-market-and-
technology
Maslakovic, M. (2017, 03 03). Wearable sales hit all time high in 2016, fitbit loses ground. Retrieved 07 26, 2018, from Gadgets and Wearables:
gadgetsandwearables.com/2017/03/03/idc-wearables/
Medical Alert Foundation. (n.d.). Importance of medical IDs. Retrieved 07 26, 2018, from Medical alert: www.medicalalert.org/importance-of-medical-ids
Polar. (2016, 11 15). Activity Trackers- Do You Really Need Them? Retrieved 07 26, 2018, from Polar: www.polar.com/blog/activity-trackers-benefits/
StickyJmedical. (2018). What to Put on a Medical Alert Bracelet. Retrieved 7 26, 2018, from stickyjmedical.com: www.stickyjmedical.com/information/medical-id-what-to-
engrave
The Statistic Portal. (n.d.). Wearable technology- Stats and Facts. Retrieved 07 26, 2018, from Statista: www.statista.com/topics/1556/wearable-technology/
Gaille, B. (2017, 05 22). 14 Jewelry Industry Statistics and Trends. Retrieved 07 12, 2018, from BrandonGaille: www.brandongaille.con/14-jewelry industry-statistics
Golan, E. (2015, March 9). The US State of the Jewelry Market Report. Retrieved July 12, 2018, from Edahn Golan Diamond and Research Data: www.edahngolan.com/
Shafee, A. M. (2017, 08 15). Smart Geek Wrist. Retrieved 07 10, 2018, from smartgeekwrist.com: www.smartgeekwrist.com/best-smart-jewelry
Style Vanity. (2017, 04 12). Style Vanity. Retrieved June 19, 2018, from stylevanity.com: www.stylevanity.com/2017/04/jewelry-trends.html