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DEVELOPING A BUSINESS IDEA
WHOE ARE YOUR CUSTOMERS?
SO YOU WANT A BUSINESS?
Why? Primary or passive income (one you build up over
time)
WHAT ARE YOUR OPTIONS?
PURCHASE DEVELOP /START UP FRANCHISE
DEVELOPING A
BUSINESS IDEA/
CONCEPT?
Needs to provide a service that people
need. This could be:
A copy/clone of an existing business
concept
Newly identified niche market
WHAT PRODUCT OR SERVICE DO YOU PROVIDE?
Consultancy service
Mail order delivery
download
WHERE ARE YOUR
CUSTOMERS?
Local- window
cleaning,
handyman &
tradesmen
Regional- man
and van removals
National-
Franchises area,
Global –
ecommerce
websites, multi-
national
companies
HOW CAN
ADVERTISE YOUR
PRODUCT OR
SERVICE?
 TV,
 radio
 Newspapers
 magazines,
 local council magazines
 billboards
 local shops,
 leaflet drops,
 email,
 website,
 social media
WHICH IS MOST APPROPRIATE /BEST?
THINK CUSTOMER BASE AND EXPENSE! IS IT VIABLE?
• TV, radio, Newspapers•ecommerce websites
•Trade magazines
•Billboards
•Council magazines
• local shops
• leaflet drops
• social media
Local Regional
NationalGlobal

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Developing a business idea

  • 1. DEVELOPING A BUSINESS IDEA WHOE ARE YOUR CUSTOMERS?
  • 2. SO YOU WANT A BUSINESS? Why? Primary or passive income (one you build up over time)
  • 3. WHAT ARE YOUR OPTIONS? PURCHASE DEVELOP /START UP FRANCHISE
  • 4. DEVELOPING A BUSINESS IDEA/ CONCEPT? Needs to provide a service that people need. This could be: A copy/clone of an existing business concept Newly identified niche market
  • 5. WHAT PRODUCT OR SERVICE DO YOU PROVIDE? Consultancy service Mail order delivery download
  • 6. WHERE ARE YOUR CUSTOMERS? Local- window cleaning, handyman & tradesmen Regional- man and van removals National- Franchises area, Global – ecommerce websites, multi- national companies
  • 7. HOW CAN ADVERTISE YOUR PRODUCT OR SERVICE?  TV,  radio  Newspapers  magazines,  local council magazines  billboards  local shops,  leaflet drops,  email,  website,  social media
  • 8. WHICH IS MOST APPROPRIATE /BEST? THINK CUSTOMER BASE AND EXPENSE! IS IT VIABLE? • TV, radio, Newspapers•ecommerce websites •Trade magazines •Billboards •Council magazines • local shops • leaflet drops • social media Local Regional NationalGlobal