my long tail presentation for web 2.0. not original that presented in class as are grope lost it. this is my own.

1. THE LONG TAIL THEORY

2. The theory

3. The niche

4. The niche
• So more than 40,000 documentaries have
been released, according to the internet
Movie Database, of those, Amazon.com
carries 40%, Netflix stocks 3 percent, and the
average Block buster just .2percent.

5. The cost

6. The Retail Models

7. More On Retail Models
• The biggest part of this in the long tail sense is
the digital catalogues that Amazon amongst
others carries out with the online catalogue
they are able to sell niche products to
hundreds of people maximizing profits…. And
with no walk in customers they are able to
greatly expand the number of products they
can sell.

8. Sales Rankings

9. Sales Rankings
• So as wired said just as lower prices can entice
customer's down the long tail, you also get
recommendation engines driving them to
obscure content they might not find
otherwise. This and image before shows just
how the obscure content being sold within the
long tail theory really maximizes the sales of
said product an profit gathered from these
sales.

10. What We Learnt
• . That long tail opens up the market for niche products
• That long tail maximizes the profit for companies selling the
products.
• Long tail allows a larger consumer base
• and allows a larger capacity to store more products.
• These are all subject to the plat from used by companies such
as Amazon. But long tail can also be used in other areas such
as travel see (http://longtail.typepad.com/the_long_tail/)