This document discusses opportunities and challenges for electric vehicle car sharing through ReachNow LLC. Key points include:
- ReachNow offers on-demand car sharing of electric and gas BMW and Mini vehicles by the minute or hour using a mobile app. The fleet includes various BMW and Mini models including fully electric i3 vehicles.
- Infrastructure challenges for electric vehicles include a lack of widespread fast charging stations, but the network is growing in Portland.
- Benefits of electric vehicle car sharing include promoting electric vehicle adoption, providing long-term exposure to the technologies, and acting as a gateway to higher market penetration over time. However, higher purchase/operating costs and range limitations present challenges.
2. Neighborhood Business/Associations | 2016 2
Our product.
• Premium fleet of BMWs & MINIs.
• Only pay per use using Member Key card or the
mobile App.
• Pick-up/drop-off vehicles on the street at legal
parking spaces anywhere within Business Area. No
need to feed the meter.
• Competitively priced, by the minute which includes
insurance, fuel/charging, and parking fees within our
Business Area.
• Need to take a longer trip? We offer capped rates at
three tiers – 3 hours, 12 hours and 24 hours.
On-demand flexible free-floating car sharing.
Drive Oregon | October 2016
3. Product.
3
Our Cars.
Drive Oregon | October 2016
Electric
Vehicle
Cooper 2 Door
Electric Blue w/ black
Cooper 2 Door
White silver w/ black
328i xDrive
Glacier Silver
328i xDrive
Mineral Grey
i3 w/ REX
Clubman All4 S
Lapisluxury w/ silver
Clubman All4 S
Burgundy w/ silver
X1 Sport Activity
Vehicle
4. Our mobile app.
• iPhone and Android.
• Intuitive, premium, fun.
• 2 minute registration - fast identity verification
and access.
• Frequent additions to functionality.
• Book a car nearby up to 30 minutes in advance.
• Directions through Google or Apple maps.
• App serves as your member key.
• Park and lock at the end or during a reservation.
• Instant trip summary and invoice.
Neighborhood Business/Associations | 2016
Neighborhood Business/Associations | 2016
5. 5
Our service area.
35 square miles & growing!
400 cars by end of 2016.
Neighborhood Business/Associations | 2016
Drive Oregon | October 2016
6. Background.
Drivers.
Global megatrends… …are shaping the future of mobility.
Urbanization
Internet of Things
Regulatory Environment
On-Demand Services
Post-Materialism
Individualization
Demographic Changes
Location
based
services
Integrated
Multi-modal
solutions
Internet of
Mobility Apps
Electric Cars
Flexible
individual
mobility
solutions
Intelligent
parking
solutions
Car Sharing
7. Drive Oregon | October 2016
Background.
• 70 BMW i3s in operation since April
2016
• 4 CCS fast chargers in use (2 BMW; 2
3rd party); High density network of
DCFC make it more viable.
• All recharging handled by our service
team; Customers generally do not plug
in/find EV parking; possible future
incentives for plugging in
• 180 Mile Range with extender;
practical range = 108 miles.
• 80% charge in 30 min; 2.5 more hours
for full charge
7
Seattle EV fleet.
8. Drive Oregon | October 2016
Background.
• Marketing sustainability
• Coordination with corporate
messaging; awareness of technology
• Test drive aspect – convenient
extended test drive capabilities
• Lead generator for dealers
• Drive Clean Seattle – pushing
complete electric mobility
8
What went well?
9. Background.
9
Our Members.
46,2%
10,1%
- Median Age - - Education Level -
- Family Status -
- HH Gross Income (%) -
33
HS/GED/Other
12%
4YR College
55%
Post
Graduate
33%
0
10
20
30
40
50
<$35K <$100K >$100K
Single Parent Partner w/ child
Single Partner no child
February 2015, n=1827
Drive Oregon | October 2016
12. Electric Vehicles.
DriveNow entered the U.S. market in
San Francisco in June of 2012 with 70
all-electric BMW Active E cars and
installed approx. 50 L2 chargers to
support them.
In May 2014 DriveNow added 80 cars
to its fleet and opened up street parking
through a shared-data “pilot”.
DriveNow replaced Active E cars with
70 BMW i3 Rex cars in August of 2015.
In October, 2015 DriveNow suspended
service because regulatory framework
conditions with SFMTA were not in
place.
12
A Look Back.
Drive Oregon | October 2016
13. Car sharing facts.
* The Impacts of Car2go on Vehicle Ownership, Modal Shift, Vehicle Miles Traveled, and Greenhouse Gas
Emissions: An Analysis of Five North American Cities; Authors: E. Martin and S. Shaheen. Working Paper. July
2016
Reduced
Congestion & GHG
• Removes 7 to 11
vehicles from the
road, per car
share vehicle
• GHG 10%, and
eases commutes
of non-users by
eliminating cars
from roads and
parking spaces.
Removes Old,
Polluting Vehicles
• 2% to 5% of the
car sharing
population sold a
vehicle
• Average sold
vehicle age: 14.4
years
More Discretionary
Income
• 7% to 10% of car
share members
did not acquire a
vehicle
• Frees up monthly
spendable income
Drive Oregon | October 2016
14. Electric Vehicles.
Promote greater appreciation of
these technologies.
Facilitates long-term exposure
and learning with EV vehicles.
Over time, act as gateways to
improving market penetration of
EVs.
14
EV Car Sharing Opportunities.
Drive Oregon | October 2016
Source: 2015 S. Shaheen, E. Martin, and A. Bansal, UCBerkeley
15. Electric vehicles.
Purchase price and resale value.
Additional fleet operating costs
associated with charging efforts.
Energy management
Insufficient DC charging infrastructure
leads to backhauling.
Investment in infrastructure
Rates vary between providers.
Member knowledge about electric
driving/range constraints.
15
Challenges.
BLINK
Chargepoint
NRG EVGo
ReachNow Charging Seattle (kWh)
Drive Oregon | October 2016
16. Electric vehicles.
16
What’s next for ReachNow?
Drive Oregon | October 2016
2017 330e
iPerformance (PHEV) - 22 mile
all electric range
