Fortune At The Bottom Of Pyramid

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[object Object],[object Object],[object Object],$1,500 - $20,000 $1,500 <$1,500 75 - 100 1,500 – 1,750 4,000 Population in Millions Tier1 Tiers 2-3 Tier 4 Tier 5

BOP latent 4-5 billion consumer opportunity Politicians, public policy establishments Aid Agencies NGOs, civil society organizations Private sector, including MNCs

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Developing a unique approach to BOP markets and learning from the experience Fine-tuning the traditional approach

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Fortune At The Bottom Of Pyramid

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Fortune At The Bottom Of Pyramid