Presentation to senior officials from Government, Media, social group and non profits on the proposed strategy and solution to augment the successful "Amritam Jalam" ( Pristine water). The peer group were to discuss the proposed solution, ideate on the best aspects of the solution, and provide a critique on the practical application of the solution within the framework of existing processes and business models. The core of the solution was built around GramVaani technologies, MobileVaani platform that would provide the much needed feedback mechanism to all stakeholders and leverage the existing program to a different level with least requirement of resources- both men and material. The review session was sponsored by the Rockefeller foundation, the Media Action Group (Rajasthan Patrika) and attended by government functionaries and civil servants, both retired and serving.

1. Rockefeller “Rock Talk Peer Review”
Urban Scarcity of water in India

2. Situation, complication and the key question…..

3. Urban water situation in India…2013 context
Source- The CERES Aqua Gauge report- Framework for 21st century water risk management

4. Complication in urban India….
• Agriculture accounts for 90% of freshwater
withdrawals in S. Asia.
• Aquifer depletion in India has reduced
water availability per capita by over half.
• Balance between human demand and
availability is precarious- both in urban as
well as rural India.
• Access to clean water is not always
guaranteed when it should be a fundamental
right.
• Urban population growth , either organic or
through migration means that future
prospects are not good , based on analysis of
current situation.
• Demand and misuse are high in urban India.
India already faces severe
water shortage and areas of
simmering conflict over
water rights…these are
clear warning signs

5. What then is the Key question?
What can we do as citizens of urban India to
avert water scarcity and avoid an impending
crisis?

6. The proposed solution by team B

7. Citizens access to information…sources of information

8. Cost effective platforms for information dissemination

9. What do we achieve at the end of this phase?
• Urban citizens, especially the urban poor realize that while
access to clean water maybe their fundamental right, BUT
with rights come responsibilities.
• The urban poor realize that they are the most vulnerable
while facing the water security crisis.
• The urban poor understand that when technology meets
best practices meets changing attitudes, the water crisis can
be averted and their access to water can be secured.

10. Being informed leads to awareness…

11. Awareness leads to open discussions and ideation…

12. What do we achieve at the end of this phase?
• Reinforcing urban citizens awareness about their fundamental
right, as also their responsibilities.
• Ensure that the urban poor realize that while they may be
vulnerable today, corrective actions, behavior, attitudes and
embracing low cost solutions will avert the water security crisis.
• The urban poor create offline and online forums, where the topic of
discussion is “water”, and generate community traction through
crowd sourced buzz and relevant content.
• Create awareness within the community that water is not “free”
and is in fact a commodity, just like oil, or grain, that has an
economic value attached to it and should therefore be paid for.

13. With community awareness comes political
enlightenment and buy in……
Water security is
a major issue for
my urban
constituents
Water security is
an issue that
needs to be
tackled
immediately
I should get this
issue sorted out
immediately with
affirmative action
My ability to deliver
on this issue will
reflect positively on
my leadership
capability

14. What do we achieve at the end of this phase?
• Provide fillip to the community affirmative actions by
achieving total buy in for the initiative within the political
class and establishing this firmly as top priority on their
political agenda .
• Ensure that the political class is able to articulate this agenda
firmly with the bureaucracy and get the bureaucracy’s buy in
as well.
• Ensure that the political class as well as the bureaucracy ,
both work hand in hand with the community to enhance
access to information and thus create ever more awareness.

15. Specific project operational requirements
• Community mapping due diligence.
• Community data collection and management.
• Research and surveys.
• Creating compelling marketing programs.
• Community representatives and partners
training.
• Running community awareness programs.
• Information dissemination.
• Social audits.
• Program/Project Impact assessments.

16. Community mapping due diligence…an example

17. Mapping the administration

18. Community mapping and landscaping results
Objective: Understand the area of operation Method: Secondary research
Population 3,29,66,238
Male Population 1,69,31,812
Female Population 1,60,34,426
Sex Ratio 947/1000
BPL Population 70%
ST Rural population 91%
Tribes 28%
SC 12%
Others 60%
No. of Districts 24
No. of Blocks 260
No. of Villages 32620
Literacy 67.63%
Male 78%
Female 56%

19. Go to state
view
Dashboard view: From national to local

20. Understand low
satisfaction index
Dashboard view: From national to local

21. Research and surveys

22. Depiction of data presentation and formats

23. Community awareness programs
Community level discussions
with thought leaders, activists
and other stakeholders
Community BUZZ

24. Community information dissemination programs using ICT
solutions

25. Compelling marketing using compelling content…..

26. Integrated solutions marketing approach
Urban community connect with the ASHA workers…reinforces the mass media
initiatives….creating a multiplier effect in the “ water conservation” awareness campaigns
RADIO
MOBILE
PRINT TV

27. Sustained Community engagement programs

28. Activating partners and community reps
Introduction
to the program
Discussion
forums
Community
representatives
share their
experience

29. Social Audit processes

30. Project and program assessments

31. Thanks for your patience…..