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ASHISH GUPTA
Introduction
 Flipkart is an electronic commerce company headquartered in Bengaluru, India.
 It was founded in October 2007 by Sachin Bansal and Binny Bansal.
 Kalyan Krishnamurthy is the CEO.
 It is one of the leading E - COMMERCE players in India.
 As of April 2017, the company was valued at $11.6 billion.
 9th Ranked in India according to Alexa.Com of
 They started with books but they are present across various categories including movies , music , games
, mobiles , cameras , computers , health care and personal products , home appliances and electronics –
and still counting.
Sachin Bansal Binny Bansal
PAST AND PRESENT
• They started with books(Jhon Woods Leaving
Microsoft To Change The World.
• Initially they used word of mouth to popularise
their company.
• Within two years through word of mouth of their
services, Flipkart became one of the top 100 sites and
was credited for being India’s largest online bookseller
with over 10 million on offer.
LOGO AND SLOGANS
LOGO SLOGANS
Achievements
Mission and Vision
Mission Statement Of FLIPKART:--
”Providing a delightful
customer experience”
Vision Statement Of
FLIPKART:--”To Become a
Amazon Of India”
Market Price Of Flipkart
 Initially, they had spent ₹400,000 (US$6,200) only for making the website to set up the business. Flipkart has later raised funding
from venture capital funds Accel India ($1 million in 2009) and Tiger Global ($10 million in 2010 and $20 million in June 2011).
 On 24 August 2012, Flipkart announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group)
and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors
including Tiger Global, Naspers, Accel Partners and Iconiq Capital.
 As of April 2017, the company was valued at $11.6 billion.
Filpkart reported sales as follow:--
Year Revenue
2008-2009 40 millions
2009-2010 200 millions
2010-2011 750 millions
2011-2012 5 billions
2014 10 billions
Comparison Graph
Flipkart's Success Mantra
 Great customer service.
Flipkart users are more satisfied than that of their competitors .Great customer
service has been its hallmark.
 Easy to use website ,hassle free payment system.
The user interface is sleek and easy to use.
 Cash on delivery/ card on delivery mode payment.
This has been a major instrument in Flipkart's success .Almost 60% of its sales
happen through this made. Cash on delivery created trust in the minds of
Indian customers who were always weary of making payments online.
 Focused on user experience
Every other E-Commerce site ,tried to cram the maximum of amount of information
possible into every single where as Flipkart focused on providing only the relevant
info.
References
 Wikipedia.com
 Flipkart.com
 Images.Google.com
 Google.com/Trends
 Geeks for geeks.org
 Prep.placementseason.com
Flipkart

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Flipkart

  • 2. Introduction  Flipkart is an electronic commerce company headquartered in Bengaluru, India.  It was founded in October 2007 by Sachin Bansal and Binny Bansal.  Kalyan Krishnamurthy is the CEO.  It is one of the leading E - COMMERCE players in India.  As of April 2017, the company was valued at $11.6 billion.  9th Ranked in India according to Alexa.Com of  They started with books but they are present across various categories including movies , music , games , mobiles , cameras , computers , health care and personal products , home appliances and electronics – and still counting. Sachin Bansal Binny Bansal
  • 3. PAST AND PRESENT • They started with books(Jhon Woods Leaving Microsoft To Change The World. • Initially they used word of mouth to popularise their company. • Within two years through word of mouth of their services, Flipkart became one of the top 100 sites and was credited for being India’s largest online bookseller with over 10 million on offer.
  • 6. Mission and Vision Mission Statement Of FLIPKART:-- ”Providing a delightful customer experience” Vision Statement Of FLIPKART:--”To Become a Amazon Of India”
  • 7. Market Price Of Flipkart  Initially, they had spent ₹400,000 (US$6,200) only for making the website to set up the business. Flipkart has later raised funding from venture capital funds Accel India ($1 million in 2009) and Tiger Global ($10 million in 2010 and $20 million in June 2011).  On 24 August 2012, Flipkart announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital.  As of April 2017, the company was valued at $11.6 billion. Filpkart reported sales as follow:-- Year Revenue 2008-2009 40 millions 2009-2010 200 millions 2010-2011 750 millions 2011-2012 5 billions 2014 10 billions Comparison Graph
  • 8. Flipkart's Success Mantra  Great customer service. Flipkart users are more satisfied than that of their competitors .Great customer service has been its hallmark.  Easy to use website ,hassle free payment system. The user interface is sleek and easy to use.  Cash on delivery/ card on delivery mode payment. This has been a major instrument in Flipkart's success .Almost 60% of its sales happen through this made. Cash on delivery created trust in the minds of Indian customers who were always weary of making payments online.  Focused on user experience Every other E-Commerce site ,tried to cram the maximum of amount of information possible into every single where as Flipkart focused on providing only the relevant info.
  • 9. References  Wikipedia.com  Flipkart.com  Images.Google.com  Google.com/Trends  Geeks for geeks.org  Prep.placementseason.com