1. Great Minds, Think Alike. Submitted by: Ashima Kaur

3. In 1942 the company was renamed Ermenegildo Zegna and Sons because Ermenegildo's sons Aldo and Angelo joined the company.

4. In 1973 and 1975 a factory was opened in Spain and Greece, respectively.

5. The first boutique was opened in Paris in 1980, followed by Milan in 1985.

9. Most Zegna suits cost in the US $2000-$3000 range.

10. Su MiSura comes in two different varieties, the “Napoli” and the “Positano”.

12. Ermenegildo and Paolo, as CEO, alongside Anna, Benedetta, Laura and Renata Zegna.

15. Gross revenue in 2007 was € 8434million. GROSS REVENUE

17. Other Brands 22%Revenue Break Down

19. It is the first luxury retailer to enter India with a 51% stake after the government allowed single-brand retailers to do so.Expansion

20. MOOD BOARD FOR ZEGNA PRODUCTS

23. Internationalization of production:1910 - Italy 1973 - Spain 1991 - Mexico, Turkey 1997 - Switzerland 2003 - China Advertisement

25. Gucci

26. Versace

27. Prada

28. Fendi

29. Imitators Competitors

31. The Zegna Oasis, created in 1993. This is now a nature park covering over 100 sq km, in which various activities are organized to help people appreciate the beauty of the country. Promotion

33. Distributing its product in over 80 countries.

34. Generating over 88% of its sales overseas.

35. Powerful operation in both mature & immerging market.Impact of Zegna

37. WEAKNESS - Internal negatives

38. OPPURTUNITY - External positive

39. THREAT - External negativeThe company can work in each area with complete knowledge & understand what they need to mend for growth.

41. Global men's luxury fashion brand rated the ‘Best of the Best' in the luxury menswear segment of the 2009 luxury brand status index survey.

42. It competes in high growth market.

43. It offers a variety which is with the latest trends.Strength

45. R&D- Continuous technological innovation based on customer needs. Strength

47. It caters to a small audience (elite class).

49. Tom Ford Partners With Zegna To Make Clothes.

50. Zegna has prospered a lot due to China and still has a tremendous scope.

51. Untapped Eastern European markets, focusing on Russia and Central Europe, both proving recently to be extremely volatile during the current crisis.

52. It can expand in liquor market.

54. Imitators

57. Focus on untapped women’s market in a more exhaustive manner.

58. Focus on brand awareness through various mediums.

61. Corporate

62. Celebrities

63. SocialitesBasically, people with élan and sophistication. Target Consumers

64. MOOD BOARD OF TARGET CONSUMERS

68. MOOD BOARD FOR HOTEL

72. MOOD BOARD FOR CONFERENCE ROOMS

74. Recreational Facility- The recreational facilities in Zegna Corporate House will comprise of, Sight Seeing Assistance Well maintained garden Rooftop swimming pool Jacuzzi and Steam Fitness center About HOTEL

75. Some additional facilities offered at Corporate House will make the stay more pleasurable. The list of these additional facilities include, Car Hire Services Doctor on Call Currency Exchange Laundry / Dry cleaning About HOTEL

76. Brochure For ZEGNA Corporate Hotel

77. Zegna Corporate Hotel Welcome to Zegna Corporate Hotel, a strategically located complex deluxe serviced Apartments that offer a seamless blend of the luxuries of a hotel and the comforts and privacy of a home. Zegna Corporate Hotel is the ultimate destination for the corporate traveler, looking for a long stay. Offering Luxurious accommodation that allows you to work and unwind with ease alongwith a host of amenities.

78. Thank You