2. MARKET SEGMENTATION
Market Segmentation is a process of
dividing the market of potential customers into
different groups and segments on the basis of
certain characteristics. The member of these
groups share similar characteristics and usually
have one or more than one aspect common
among them
3.
CEMENT INDUSTRY
One of the leading sectors of the
building materials industry. A basic binding
material, cement is widely used in the
national economy, primarily in the production
of concrete, reinforced concrete, and
mortars, and in the asbestos cement,
petroleum, and other industries.
4. On the Basis of Packaging
On the Basis Of type of Cement
INDUSTRY SEGMENTATION
6. Clinker cement - Produced by using limestone, iron oxides, aluminum
Ordinary Portland cement -Very strong cement used in the construction of
airports and bridges
Portland Blast Furnace Slag cement- Used in construction of airports and
bridges(slag based)
Portland Pozzolana cement - Resistant to harsh water attacks , thermal
cracks, wet cracking,(fly ashbased)
Rapid Hardening cement- Quick repairs required in airfield, and highway
pavements, marine structures and bridge checks
On the Basis Of type of Cement
7. Oil well cement-•Building of the oil wells, withstands high pressure and
temperature
White cement - Architectural projects, decorative works etc
Sulphate ResistingPortland cement - Same as portland pozzolana ,
ordinary portland cement
8. AUTOMOBILEINDUSTRY
The Automobile component industry
is an important sector of the indian
economy and a major foreign
exchange earner for the country. the
growth and maturity attained by the
indian automobile component
industry is in line with that of the
automobile industry in India.
9.
10.
INSURANCE INDUSTRY
In order to be an insurable risk, the risk
insured against must meet certain
characteristics. Insurance as a financial
intermediary is a commercial enterprise
and a major part of the financial services
industry, but individual entities can also
self-insure through saving money for
possible future losses
12. Property and casualty insurance
The global property and casualty insurance
industry are challenged by increasing claims
costs, increased regulatory compliance
requirements, competition from innovative new
market entrants and commoditization by new
buyers such as Millennials. This environment is
further challenged by the need to transform
legacy platforms and implement disruptive
technologies to improve the overall customer
experience in order to remain competitive.
13. LIFE AND ANNUITY INSURANCE
The life and annuity insurance market is a market in flux
as customer demands evolve, digital technology
advances, regulatory directions remain unsettled and
Insurtech innovation gains momentum. Regulatory
pressures on consumer protection for financial planning
and advice continue to weigh heavily on the market.
Potential changes in traditional agent sales and
distribution methods may open up new business models.
As profitability is challenged, insurance companies look to
invest in cost reduction initiatives over core system
modernization initiatives and investments in Digital,
Analytics, Cloud Migration and Cybersecurity.
14. A new research study from HTF MI with title Global
Digital Compass Market Research Report 2018 provides
an in-depth assessment of the Digital Compass including
key market trends, upcoming technologies, industry
drivers, challenges, regulatory policies, key players
company profiles and strategies.
DIGITAL COMPASS MARKET SEGMENTATION
15. DIGITAL COMPASS MARKET …..
segmented by Automotive, Aeronautics, Defense
& Other, LTE & LTE-A and major players.
16. TOILET CLEANER MARKET
Toilet Cleaner Market Overview, the overall
market for toilet cleaners is growing with
more than 18% CAGR from last five years.
The market is further expected to grow with
double digits in the next five years. Toilet
cleaners are broadly divided into three
product types' namely liquid toilet cleaners,
in-cistern & rim block and others. Other
products include toilet cleaning tablets,
powder, spray etc.
