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Understanding Generational
Differences in the Workplace




               Myrna Ann Adkins
                Stefan Adkins
                 Erika Taylor
     © 2009 Spring Institute for Intercultural Learning
                    All rights reserved
What is a Generation?

    A group of generally
contemporaneous individuals
regarded as having common
      cultural or social
 characteristics and attitudes
Generations at Work
Four Generations at Work

Traditionalists (Matures):
     Born 1922 – 1945

Baby Boomers:
    Born 1946 – 1964

Generation X:
    Born 1965 – 1980

Millennials (Generation Y, Nexters):
      Born 1981 – 2001

Cuspers
Generations at Work

What are the shared events that
happened during each generation’s
impressionable years?

•Headlines

•Leadership

•Cultural Events


How might these events influence
each generations values?
Shared (historical) Events

Traditionalists Baby          Gen Xers      Millennials
1922 - 1945     Boomers       1965 - 1980   1980 - 2001
                1946 - 1964
•Great          •Civil        •Watergate    •Oklahoma
Depression      Rights        •Women’s      City Bombing
•The New        movement      Liberation    •Columbine
Deal            •Sexual       •Energy       and other
•World War II   Revolution    Crisis        school
•FDR – One      •Rock &       •Space        shootings
president       Roll          Shuttle       •Technology
•Korean War     •Cold War     Challenger    •Child
                •Space        explodes      focused world
                Travel        •Desert       •Clinton/Lewin
                •Assassina    Storm         sky
                tions                       •9/11/
Personal and Lifestyle Characteristics

                Traditionalists   Baby Boomers      Gen Xers          Millennials
                1922 - 1945       1946 - 1964       1965 - 1980       1980 - 2001




Core values     Respect           Optimism,         Skepticism,       Realism,
                authority,        involvement       informality,      confidence,
                Conformers,                         fun               social,
                Discipline                                            extreme fun

Family          Traditional,      Disintegrating    Latch-key         Merged
                nuclear                             kids              families,
                                                                      coddled kids



Education       A dream           A birthright      A way to get      An incredible
                                                    there             expense




Communication   Rotary phones,    Touch-tone        Cell phones;      Internet, e-
                One-on-one,       phones,           if its about      mail, picture
                Write a memo      Call me anytime   work, only call   phones, i-
                                                    me at work        pods


Money           Put it away,      Buy now, pay      Cautious,         Earn to spend
                Pay cash,         later             conservative,
                Save, save,                         save
                save
Workplace Characteristics

                    Traditionalists   Baby Boomers        Gen Xers         Millennials
                    1922 - 1945       1946 - 1964         1965 - 1980      1980 - 2001

Work Ethic          Work hard; pay    Workaholics,        Eliminate the    What’s next?
                    your dues         Work efficiently,   task,            Multitasking,
                    Respect           Personal            Self-reliance,   Tenacity,
                    authority,        fulfillment,        Want             Tolerant,
                    loyal and         Desire quality,     structure and    Goal oriented
                    unquestioning,    Question            direction,
                    Follow rules      authority           skeptical


Work is…            An obligation     An exciting         A difficult      A means to
                                      adventure           challenge,       an end,
                                                          A contract       fulfillment

Work/Life           Never the twain   No balance,         Balance          Balance
balance             shall meet        Work to live


Leadership style    Directive,        Consensual,         Everyone is      TBD
                    Command-and-      Collegial           the same,
                    control                               Challenge
                                                          others,
                                                          Ask why
Interactive style   Individual        Team player         Entrepreneur     participative


Communications      Formal memo       In person           Direct,          E-mail,
                                                          Immediate        Voice mail
Workplace Characteristics
                Traditionalists       Baby Boomers        Gen Xers          Millennials
                1922 - 1945           1946 - 1964         1965 - 1980       1980 - 2001

Providing       No news is good       Official            Coaching,         Like to be give
feedback        news                  feedback once       hands off type    feedback often
                                      a year              of supervisory    and will ask
                                                          style             often
Messages that   Your experience       You are valued,     Do it your        You will work
motivate        is respected          You are needed      way,              with other
                                                          Forget the        bright and
                                                          rules             creative people

Rewards and     Satisfaction in a     Like to be          Fair              Seek
compensation    job well done         recognized for      compensation      opportunities
                                      achievements,       Opportunities     to take on and
                                      Money,              to earn extra,    be a part of
                                      Title recognition   time off,         projects,
                                                          Enjoyable         Need to have
                                                          atmosphere        fun,
                                                          where work        Need to have a
                                                          isn’t taken too   sense of
                                                          seriously         control over
                                                                            their
                                                                            environment
Training and    Training should       Training is a       Training          Willing and
Development     contribute to the     contribution to     enhances          eager to take
                organization’s        the                 versatility in    risks, don’t
                goals                 organization’s      the               mind making
                                      goals, but also a   marketplace       mistakes –
                                      path to             and               they consider
                                      promotion and       investment in     this a learning
                                      compensation        their future      opportunity
Retirement      Put in 30 years,      If I retire who     I may retire      TBD
                retire and live off   am I? I haven’t     early; I’ve
                pension and           saved any           saved my
                savings               money, so I         money…
                                      need to work
Books
• When Generations Collide:
  Who They Are. Why They
  Clash. How to Solve the
  Generational Puzzle at Work
  ~Lynne C. Lancaster

• Generations at Work:
  Managing the Clash of
  Veterans, Boomers, Xers, and
  Nexters in Your Workplace
  ~Ron Zemke
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Understanding Generational Diff. 1

  • 1. Understanding Generational Differences in the Workplace Myrna Ann Adkins Stefan Adkins Erika Taylor © 2009 Spring Institute for Intercultural Learning All rights reserved
  • 2. What is a Generation? A group of generally contemporaneous individuals regarded as having common cultural or social characteristics and attitudes
  • 3. Generations at Work Four Generations at Work Traditionalists (Matures): Born 1922 – 1945 Baby Boomers: Born 1946 – 1964 Generation X: Born 1965 – 1980 Millennials (Generation Y, Nexters): Born 1981 – 2001 Cuspers
  • 4. Generations at Work What are the shared events that happened during each generation’s impressionable years? •Headlines •Leadership •Cultural Events How might these events influence each generations values?
  • 5. Shared (historical) Events Traditionalists Baby Gen Xers Millennials 1922 - 1945 Boomers 1965 - 1980 1980 - 2001 1946 - 1964 •Great •Civil •Watergate •Oklahoma Depression Rights •Women’s City Bombing •The New movement Liberation •Columbine Deal •Sexual •Energy and other •World War II Revolution Crisis school •FDR – One •Rock & •Space shootings president Roll Shuttle •Technology •Korean War •Cold War Challenger •Child •Space explodes focused world Travel •Desert •Clinton/Lewin •Assassina Storm sky tions •9/11/
  • 6. Personal and Lifestyle Characteristics Traditionalists Baby Boomers Gen Xers Millennials 1922 - 1945 1946 - 1964 1965 - 1980 1980 - 2001 Core values Respect Optimism, Skepticism, Realism, authority, involvement informality, confidence, Conformers, fun social, Discipline extreme fun Family Traditional, Disintegrating Latch-key Merged nuclear kids families, coddled kids Education A dream A birthright A way to get An incredible there expense Communication Rotary phones, Touch-tone Cell phones; Internet, e- One-on-one, phones, if its about mail, picture Write a memo Call me anytime work, only call phones, i- me at work pods Money Put it away, Buy now, pay Cautious, Earn to spend Pay cash, later conservative, Save, save, save save
  • 7. Workplace Characteristics Traditionalists Baby Boomers Gen Xers Millennials 1922 - 1945 1946 - 1964 1965 - 1980 1980 - 2001 Work Ethic Work hard; pay Workaholics, Eliminate the What’s next? your dues Work efficiently, task, Multitasking, Respect Personal Self-reliance, Tenacity, authority, fulfillment, Want Tolerant, loyal and Desire quality, structure and Goal oriented unquestioning, Question direction, Follow rules authority skeptical Work is… An obligation An exciting A difficult A means to adventure challenge, an end, A contract fulfillment Work/Life Never the twain No balance, Balance Balance balance shall meet Work to live Leadership style Directive, Consensual, Everyone is TBD Command-and- Collegial the same, control Challenge others, Ask why Interactive style Individual Team player Entrepreneur participative Communications Formal memo In person Direct, E-mail, Immediate Voice mail
  • 8. Workplace Characteristics Traditionalists Baby Boomers Gen Xers Millennials 1922 - 1945 1946 - 1964 1965 - 1980 1980 - 2001 Providing No news is good Official Coaching, Like to be give feedback news feedback once hands off type feedback often a year of supervisory and will ask style often Messages that Your experience You are valued, Do it your You will work motivate is respected You are needed way, with other Forget the bright and rules creative people Rewards and Satisfaction in a Like to be Fair Seek compensation job well done recognized for compensation opportunities achievements, Opportunities to take on and Money, to earn extra, be a part of Title recognition time off, projects, Enjoyable Need to have atmosphere fun, where work Need to have a isn’t taken too sense of seriously control over their environment Training and Training should Training is a Training Willing and Development contribute to the contribution to enhances eager to take organization’s the versatility in risks, don’t goals organization’s the mind making goals, but also a marketplace mistakes – path to and they consider promotion and investment in this a learning compensation their future opportunity Retirement Put in 30 years, If I retire who I may retire TBD retire and live off am I? I haven’t early; I’ve pension and saved any saved my savings money, so I money… need to work
  • 9. Books • When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work ~Lynne C. Lancaster • Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace ~Ron Zemke