2. Legal services for technology-based companies
- Trademarks
o What can be protected?
Game title(s) & logo(s)
Name & logo of company
Certain items in the game – creative tools, characters, product packaging
o What are potential ancillary issues?
Using others’ trademarks in your game without their permission (i.e. product placement)
o How do you protect?
Common law
Use mark in commerce
Only get limited geographic protection
Register with US
Use the mark in commerce on specific goods/services + USPTO fee ~$300 per class
o May also file intent to use application if plan to use in next 3 years
o What should you do regardless?
Put “TM” next to any game title, business name, main character name, etc.
DO NOT PUT ® unless you have registered, can lead to fines
- Trade secrets
o What can be protected?
Software source code
Customer data
Future product plans & designs
o How do you protect?
Develop written trade secret policy & keep processes/methods secret amongst employees
Strong EULA
- Patents
o What can be protected?
Utility patents
Processes – methods of interaction between user and game – think Guitar Hero
o Example –
http://www.gamasutra.com/view/feature/2315/its_just_a_game_right_top_.php
Manufacture – software, but not necessarily data structures and computer programs
Machines
Design patents – characters
o How do you protect?
Utility patents – useful, novel, and non-obviousness – must have not been more than
a year since revealed
Design patents – ornamental appearance
The information above is for informational purposes only and should not be considered legal advice.
Because each individual’s situation is unique, please consult an attorney.
_____________________________________________________________________________________
Ascentage Law, PLLC One Broadway, 14th Floor, Kendall Square, Cambridge, MA 02142 USA
TEL: +1.617.475.1603 www.ascentagelaw.com FAX: +1.617.401.3706