1. Arya X. Etemad-Haeri
2356 Caringa Way, Suite B, Carlsbad, CA 92009
Phone: 760-580-5137 E-Mail: aryahaeri@gmail.com LinkedIn
ProfessionalSummary
Graduated Dean’s Honor Roll from Cal State San Marcos. With in the four years at CSUSM I personally
lead ten team projects encompassing; marketing research, data analytics, social media, media
production, advertising, survey research, etc. Including my Senior Experience Project where my team
and I consulted a local business for 12 weeks, during the Spring 2016 semester. Coinciding with
academic projects I succeeded in several internships enabling me to hone and develop my skills as a
marketer, by working in various fields of the discipline; social media, product adjacency, sales/CRM,
and data analysis which required proficiency in Microsoft Excel.
Education:
Cal State University San Marcos | B.S. in Business Administrations, Marketing emphasis (2016)
 President’s Honor Roll
 CSUSM Marketing Society, President
Palomar Community College | Associates Degree in General Education/Management (2013)
 Captain of college’s large co-ed competitive cheer team
Experience:
President CSUSM Marketing Society
(August,2015 – May, 2016)
 Managed team of officers dedicated to bridging the gap between the classroomand an influential career
 Created the organizations constitution
 Managed social media channels and website content
 Oversaw ALL promotional material
 Collaborated with different organizations to enhance our educationalexperience.
Marketing/Sales Intern, Two-Way Direct
(February 2, 2015 – May 1, 2015)

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 Oversaw website for company; took data of average viewers and most mobile products,in terms of cash flow
● Achieved quote-goals as sales associate throughout internship
● Exposed to SalesForce
● Received monthly bonus for successful“quote-transferred”
● Involved in Strategizing for constant newtactics in handling B-2-B accounts
● Strong track record in reaching quota
● Received monthly bonus for leading interns/entry level associates in transfer to sales calls
● Communicate daily on current actions among our sales team
Social Media Intern, Alternative Strategies
(January,2015 – March, 2015)
● Influenced engagement for 3 accounts,on various social media platforms.
● Provided creative content writing/ images tailored for each account.
● Managed engagement volume, media content,and involvement degree.
● Increased traffic by 5% for accounts I managed.
● Help with strategizing content for newly appointed accounts.
Marketing Intern, Clevermade LLC
(March, 2014 – June, 2014)
● Conducted market research for more than 100 retail stores
● Organized and constructed Excel reports on product placement in stores and number of units sold
● Consulted retail managers of Home Depot across the US on product placement
● Accomplished boosting sales of Home Depot account by 7% within 8 weeks
● Successfully consulted firm on to identify primary products as impulse-buy-products.
Academic Projects:
Senior Project | Social Media Campaign/Expansion of Reach – NCY Motorsports [Spring, 2016]
 Increased company’s engagement level by 30% among all social channels
 Consulted in revamping company’s website to increase online traffic/product sales
 Installed customizable YouTube channel
 Integrated media production into social campaign; produced video content involving exploiting company’s core
competencies and high merging products

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 Conducted and administered research survey involving over 1,500 current customers; resulted in concrete data of
consumer demographics and service improvement.
Sponsorship Proposal | Title Sponsorship for Sports Center – CSUSM Athletic Department
[Spring 2016]
 Created relationship between CSUSM Athletic Dept. and local sponsor,Phil’s BBQ
 Orchestrated Deck used by Athletic board to present to local sponsors
 Assisted in solidifying deal for naming and sampling rights for sponsor
 Helped construct research that enabled pricing of $110,000 for one-year term (contingencies applied to contract)
 Proposal, research, and deck constructed by teamand myself was used directly in orchestration of the deal
Market Research– Phil’s BBQ [Spring, 2015]
▪ Lead a team in market research class to conduct a survey research campaign for Phil’s BBQ, San Marcos location
▪ Design 11 question survey,objective to examine reach of Phil’s BBQ customer demographics in region outside SD
County (i.e., Orange County/Temecula)
▪ Received strong participation from customers and positive feedback on administration design.
▪ Collected over 300 answered surveys with in one weekend
▪ Reported new information of current target market segment and significant consumer base in Temecula area
▪ Research was exploratory and the company is currently looking into more research with the Riverside county area.
Social Media – Tina’s Deli [Fall, 2014]
▪ Directed a social media campaign for local business,Tina’s Deli.
▪ Hired by Tina’s to construct analytical research on their social media channels (Facebook, Instagram, and Yelp).
▪ Tina’s following on all three channels doubled as a result
Market Research– Correlation Study between GPA & Phone Usage [Fall, 2014]
▪ Designed survey to collect data for 60 students studying in various departments of CSUSM
▪ Proved significant via SPSS Zelda Analytics; graphically showing a positive correlation between focus group’s
phone usage in a class and their grade: high phone users = grade ‘C’ or lower
▪ Research was proven statistically significant by department chair

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Skills/Certifications:
 Proficient in Power Point Presentation/Excel Spread Sheets
 Strong in Public Speaking
▪ Exposure to SPSS Data Analysis
▪ SalesForce
▪ HubSpot/Google Ad Certified
▪ Proficient with Hootsuite utilization/scheduling
▪ Proficient in social media networking and platform marketing
▪ Outstanding verbal, and written communication skills
▪ Positive attitude with strong willingness to learn
▪ Able to multi-task
▪ Self starter
▪ Great team worker