This was an assignment to study the packaging of a product: I chose my iPod shuffle packaging as somewhere it touched me in more ways than one.

1. iPod Shuffle
Packaging Design

2. CAD Model

3. Lid opens upto 185 degrees
Lid is joint to the body using
adhisive tape
Slits to tape ipod for display
Poly carbonate plastic
Ipod holder
Lower compartment contains the charging doc, headphones
and user manual
Outer Body

4. Side View
Front View
T
Top View
Dimensions (in mm)

5. 79
iPod shuffle has a compact user manual along with a product
information guide which fits snugly in the bottom compartment. The
manual is simple and easy to understand with minimal text. The
transparent body contains an inner lining of thick paper which
contains the body graphics. This case contains all product details viz
contents of container, specifications, online support etc.
User Manual
53
Front
Back
Paper Case for polycarbonate box
Inner Contents

6. Everyone who has used an Apple product will agree to the fact that the packaging of all
its products leaves an impression. Apple makes a significant effort on enhancing the UX
of the product. That is probably the reason why I still have the packaging container of
my iPod Shuffle I brought 5 years ago.
The package is not just another plastic container. It has a personality and it makes a
statement. A strong one as a matter of fact. When a user looks at the iPod sitting like a
king inside that glass like looking cabinet, the one feeling that arouses is that of
posessing that magnificient product; that of being incharge of all that comes along with
the product .
Apple and its eco system has cast a net on a million users. Its products have made
people experience something that not many products have been able to. A very small
yet significant impact is that of its
packaging.
Arushi Singh | MDes I | 134205006