Pricer.Lt together with Rise Vilnius invite you to the Conference "Retail Innovations 2018”. During the event there will be introduced these essential topics: - New retail trends and experts’ insights - Shopping Evolution - Lifestyle Changes & Customer Experience - Digital Strategy - Social Media Marketing, Social Influencers & Brand Trust - Hyperconnectivity - Retail Tech - Omnichannel retailing - Smart Grocery Concepts -Robots, Chatbots, Artificial Intelligence (AI) in Retail Presentation: „Fighting a losing battle: Online VS Retail - Insights from Deeper's experience in 50 markets“, Aivaras Bakanas, „DEEPER“, Sales Director More: https://pricer.lt/posts/141-retail-innovations-2018-conference-january-30-2018 https://pricer.lt/posts/144-agenda-retail-innovations-2018-conference-january-30-2018

1. FIGHTING A LOSING BATTLE:
ONLINE VS RETAIL - INSIGHTS FROM
DEEPER'S EXPERIENCE IN 50 MARKETS
AIVARAS BAKANAS, SALES DIRECTOR
DEEPER, UAB

3. FAMOUS DISTRIBUTORS
AND RETAILERS

4. FACT: RETAIL STORES
ARE CLOSING
“Retail acquisitions happening and > 50
% of those acquired are online business.”
“Chinese online retailer, 11/11 day, – sold
for $25.3 billion per day, that means
17mln. $ per minute!”
ONLINE STORES OUTRAN RETAIL
RETAIL STORES HAVE TO IMPROVE
CUSTOMER EXPERIENCE

5. THE OXYMORON OF SALES:
RETAIL GOES ONLINE WHILE ONLINE
GIANTS GO INTO RETAIL
All retail giants (Walmart, Best Buy, Target,
Costco) already have e-commerce
platforms, but sales numbers are still very
small
The retail giant “Walmart” is focusing on
online sales development (bought jet.com
and planning to buy more e-commerce
stores)
Amazon.com announced it will acquire
Whole Foods Market, adding 400 physical
stores to Amazon's e-commerce assets

6. THE OXYMORON OF SALES:
THE RESULTS

7. INADEQUATE RETAIL CUSTOMER
EXPERIENCES

8. POOR PRODUCT PLACEMENT

9. UNUTILISED FRONT DESK

10. NO PERSONAL TOUCH – BE PROACTIVE
DEEPER SELLS MORE AT TRADESHOWS THAN RETAIL, IN A SHORTER TIME.

11. EMPTY STANDS/SHELVES – A BIG
MISTAKE TO MAKE

12. IT’S THE SAME
IF YOUR PRODUCT IS BEHIND GLASS,
IT MIGHT AS WELL BE ONLINE. HOW CAN YOUR CUSTOMER EXERIENCE IT?

13. CUSTOMER EXPERIENCE VS
PRODUCT SECURITY

14. DO YOU HAVE STANDS
FULL OF CHEAP STUFF? WHY?

15. OMNICHANNEL EXPERIENCE –
“CUSTOMER IS ALWAYS RIGHT’’
If you have separated online and retail
business, customer experience is
negatively affected;
Most businesses are behind the times
with technology– it’s time to invest!

16. POSITIVE EXAMPLES & OPPORTUNITIES
TO SELL

17. RETAIL EVENTS – REAL
PRODUCT TESTING

18. ADDING VALUE FOR CUSTOMERS:
MOTONET IS A GREAT EXAMPLE
- DRIVING LICENSE INSTEAD OF LOYALTY CARD
- MINI AUTO SERVICE IN THE PARKING LOT NEXT TO THE STORE

19. VIRTUAL REALITY
FOR PRODUCT DISPLAY
CAN YOU USE VR FOR PRODUCT TESTING, EDUCATION AND AWARENESS?

20. POSITIVE EXAMPLES FROM
THE CHINESE RETAIL MARKET
Online sales - Taobao.com 11/11;
Huge malls with luxury goods
and a lot places to eat;
Retailers in China have made a true
customer experience, they are exciting
innovative and are like an exciting trip
rather than a necessity for customers.

21. OTHER OPPORTUNITIES
Product return retail vs online, statistic
show people prefer to return to the retail
side. Why not to use it to sell more?
Make strategic partnerships with separate
businesses (Cooperation with logistic –
Fedex example).
Follow the idea of a ‘test drive’ allow your
customers to handle and experience the
product, in the same way as a car dealer.

22. ANTAKALNIO G. 17, NR. 1, LT-10312 VILNIUS
DEEPER, UAB
CONTACT US
INFO@DEEPER.EU WWW.DEEPER.EU WWW.DEEPERSONAR.COM