Dive into the captivating world of renowned fashion designer Anita Dongre with our PowerPoint presentation. From her humble beginnings to becoming a global fashion icon, explore her inspiring journey through insightful biography, the inception of her fashion empire, the opening of her first store, glimpses into her personal life and hobbies, intriguing facts, and the fascinating history of her creative factories. Uncover the awards and recognition that have adorned her illustrious career. Join us on a visual odyssey that celebrates the indomitable spirit and creativity of Anita Dongre, a trailblazer in the fashion industry. Warm Greetings, Waves Institute of Fashion Designing https://wifd.in

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You have to dream big...
Your dreams should frighten you –
that's how big your dreams should be!
And I've always been a dreamer
- Anita Dongre

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Anita Dongre
Date of Birth 03 October 1963
Residence Mumbai, India
Born Bandra, Mumbai, India
Labels AND,
Global Desi,
Anita Dongre,
Anita Dongre Grassroot,
Anita Dongre Pink City

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She was born to a Traditional Sindhi family, were women were
expected to take up the stereotypical domestic roles of wives
and mothers.
All her sisters and aunts were leading happy lives in their
traditional roles in the family.
She spent a lot of time at Jaipur with her grandparents and
since then has always noted how limited the opportunities
were for her cousins and aunts as they were not allowed to
take up jobs outside home.
About Anita Dongre

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The initial spark towards designing came after
admiring the clothing of the local people,
distinct colors of cloths, people of Rajasthan
and their cultural architecture.
Her fascination started when she saw her
mother creating beautiful garments with
fabrics for her and her siblings.
The Start / First Spark

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She shocked her family by taking up internship with royal family of
Gujarat as no woman in her entire family had ever worked outside
home before.
“There was total shock and I was subjected to a lot of counselling.
Back then it was assumed that if a woman wanted to work it meant
that her family was unable to look after her financially...”
After that she joined Melco Buying Agency, one of the largest
exporters in India where she learned to produce lakhs of products
in the cost effective way.
The Break Through

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As her younger sister, Meena Sehra completed Fashion Designing
they decided to start their own brand.
Started from her balcony with 2 sewing machines.
During the initial stage, people stared at her while roaming at the
local streets
The Start

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Couple of years later they opened first
store in Mumbai Crossroads Mall
First Store
Personal Life
Tied a knot with Pravin Dongre, (Chairman India
Pulses and Grains Association)
Son Yash Dongre, (Business Head of House of Anita
Dongre)
Hobbies
Loves Travelling and Music. Animal Lover and has 5 pet
dogs.

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AND - Designed Contemporary Fashion for Women (Western Wear)
Global Desi - Focused on Boho-Chic Fashion for Women (Inspired from Folk Tales of India)
Anita Dongre - Menswear and Festival Garments
Pinkcity - In 2013, Jewellery Designing (Handcrafted Gold Jadau Jewellery (a fine embedded jewellery)
Grassroot - In 2016, Tribute to Traditional Handcraft Industry. It caters to craft based sustainable luxury
garment. Stays away from using animal furs and leathers
Uniqueness of Each Brand

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She designed a floral tunic for Kate Middleton (Duchess of Cambridge) in 2016
Yellow Chanderi Salwar designed for Sophie (Wife of Prime Minister of Canada)
Fame / Popularity

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• THE FIRST INDIAN DESIGNER TO INTRODUCE STANDARD SIZING IN THE COUNTRY FOR INDIAN
WOMEN.
• INVOLVED IN WOMEN'S EMPOWERMENT BY JOINING SEWA (SELF EMPLOYED WOMEN'S
ASSOCIATION).
• SUPPORTED PETA (PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS)
Important Facts

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• HOUSE OF ANITA DONGRE IS SITUATED AT NAVI MUMBAI.
• 2 ACRES OF LUSHY GREEN HILLS.
• SOLAR PANELS ARE MAIN SOURCE OF ENERGY.
• INSTALLED COMPOST PITS FOR RECYCLING GARBAGE.
The Factory - House of Anita Dongre

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Celebrities in Anita

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2008 GR8 Flo Women Achievers Award for “Excellence
in Fashion Design” and her brand “AND Designs
India Limited” awarded with Best Brand for
Women's Wear
2011 Best Brand Ladies Western Wear at the Shoppers
Stop Pinnacle Awards event,
Inspirational Designer Award by FDCI Wills
Lifestyle India Fashion Week,
Elite Circle of Excellence,
Green Industrial Evolution India Award,
Shoppers Stop Pinnacle Awards
2012 The Object of Desire Award by Times of India
Retailer Jewelry Award
Awards / Recognition

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2013 Excellence in Fashion Design Award
2014 Ernst & Young Entrepreneur of the Year
2015 Women Entrepreneur of The Year Award
15 Glorious Years of Design
2016 Excellence in Fashion Design Award
Zee Media Indian Woman Award
Lifetime Achievement Award for Alumni
2017 Best Design Store Concept of the Year Award
Most Powerful Women In Indian Business Award
Vogue Designer Of The Year
Pantene Shine Award
Vogue FICCI Flo Icon Award
Awards / Recognition

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2018 Most Admired Fashion Company of the Year
The Best Western wear Brand in India
Most Effective Tech Implementation of the Year
2020 Outstanding Entrepreneur - Fashion and Lifestyle
Awards / Recognition

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Grass Root Collections
• All clothes are hand-crafted and heart-crafted too.
• There are stories behind each craft and there is a person behind each story.

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Anita’s Collections

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Anita’s Collections

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Grass Root Collections

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Did We Miss Something?
1. Education ??
Degree in Fashion Designing from SNDT college located in Mumbai.

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