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Arun Mohapatra
Digital Marketing Manager @CBONLINE PVT LTD
arun.mohapatra1@gmail.com
Summary
4 plus years in the online industry implementing Search Engine Optimization and Search Engine Marketing.
Passionate Search Strategist, Experienced Link development evangelist. Good communication, problem
solving skills, and a good team player to lead a team to excel in performance and deliverables. Highly
motivated, enthusiastic, quick learner, creative and flexible as to the demands of the job. Passionate about
Internet/Digital marketing Well Experienced in Strategizing and executing both paid and organic digital
marketing plans for internet promotion and drive organic/paid traffic to websites to delivering ROI via leads
and sales. Hands on experience in Online Reputation Management and Brand Building. Good knowledge
and clear understand on the latest Google Penguin & Panda Update. Familiar with several tools used in SEO/
SMO/PPC that includes SEMRush, SEO Analytics, Adwords, Microsoft Adcenter, Google Webmaster, Google
Analytics, Hootsoot, Trackur, WebCEO etc. High proficiency in the MS Office applications: Word, Excel,
PowerPoint, Outlook and strong knowledge of languages such as HTML, PHP etc Specialties: On-page
Optimization Content & Image Optimization Conversion Optimization Ecommerce Seo Title Tag, Meta,
Header Optimization Traffic Generation, Analysis And Reporting Website Technical Analysis And Credibility
Checking Keyword Research & Competitor Analysis Link Analysis & Cleaning Pay Per Click Management
Social Media Optimization Media Buying
Experience
Digital Marketing Manager at CBONLINE PVT LTD
January 2013 - Present (2 years 3 months)
-->Client reporting and communication on technical issues -->Execute day-to-day analysis to increase traffic
and conversion. -->Identify actionable insights and report on key performance indicators -->Developing
creative link building strategies for clients. -->Work closely with developers to deliver SEO friendly projects
-->Creative ideas for executing a business plan to establish a local online strategy -->Supervising SEO team
Sr. SEO (Team Lead) at Webguru Infosystems Pvt. Ltd.
June 2011 - January 2013 (1 year 8 months)
-->Generate natural and effective link building strategy. -->Keyword research & competitor research.
-->Search engine ranking for the keywords. -->Google adwords, analytics & webmaster reporting. --
>Coordination with design & develop team for better SEO. -->Client Reporting and communication
on technical issues. -->Manage social media activities and manage client profiles. -->Redia6, trackur
& hootsuite media tool reporting. -->Brand development and web site traffic growth. -->Manage on-
page optimization for the given projects -->Create web analytics reports & insights to report clients. --
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>Responsible for all Paid Search Marketing (PPC). -->Continue to learn new technologies, tackle new
challenges.
2 recommendations available upon request
SEO Executive at IndusNet Technologies
May 2010 - May 2011 (1 year 1 month)
-->Manage the on-page and off-page optimization activities. -->Handel the creative link building programs
for the projects. -->Web site marketing strategies and ROI. -->Web content optimization and keyword
research. -->Competitor research and back link analysis.
1 recommendation available upon request
Internet Marketing Executive at AuroIN LLC
September 2009 - May 2010 (9 months)
-->Worked on both on-page and off-page optimization. -->SEO result tracking and reporting. -->Google
webmaster & analytics tracking. -->Link exchange & link building. -->Article, Bookmarking, Press release,
directory submission.
Projects
yourspaceapartments
Members:Arun Mohapatra
Your Space Apartments offers luxury serviced apartments in Cambridge's city centre and The City in London
to visiting business and leisure travellers.
Publications
DigitalVani
Online July 1, 2013
Authors: Arun Mohapatra
A digital marketing blog.
Languages
English (Full professional proficiency)
Hindi (Full professional proficiency)
Oriya (Full professional proficiency)
Bengali (Elementary proficiency)
Skills & Expertise
PPC
Search Engine Ranking
Social Media Marketing
Google Adwords
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Google Webmaster Tools
Google Analytics
Search Engine Optimization
Search Engine Technology
Search Engine Positioning
Online Branding
Online Reputation Management
Conversion Optimization
SEO
Social Bookmarking
Article Marketing
Keyword Research
Digital Marketing
Link Building
SEM
SMO
Web Analytics
Web Marketing
Search Analysis
Analytics
Landing Page Optimization
MSN AdCenter
E-commerce
Facebook
Organic Search
Google Website Optimizer
Competitive Analysis
Education
Krupajal Engineering College Bhubaneswar
Master of Computer Applications (M.C.A.), Software Development & Aplication, 2006 - 2009
Activities and Societies: Represented Cricket Team
Utkal University
Bachelor, Computer Science, 2002 - 2005
Activities and Societies: National Cadet Corps, Athletic Team
Interests
Research on New techniques, New work ideas, Organizational development
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Arun Mohapatra
Digital Marketing Manager @CBONLINE PVT LTD
arun.mohapatra1@gmail.com
3 people have recommended Arun
"Arun is a fantastic person to work with.I found him to be confident, tackling all assignments with dedication
and sincerity. He has got good knowledge in SEO, digital & social media marketing. He knows how to
maintain an excellent rapport with his co-colleague . He leads by example and people find him enthusiasm
and dedication. He is a team player and would make a great asset to any organization. I wish him great life
ahead!!!"
— Namit Dahal, SEO Team Leader, Webguru Infosystems Pvt. Ltd., worked with Arun at Webguru
Infosystems Pvt. Ltd.
"Arun is really a very good search engine optimizer . He have lots of knowledge but best part of Arun is his
dedication to work and you can expect a quality work from him."
— Nilanjan Banerjee, Link Builder, Indusnet Technologies, worked with Arun at Webguru Infosystems Pvt.
Ltd.
"Arun has very ardent observational skills and so intent attitude towards handling the paid campaign (PPC)
segment in web marketing sector. He articulates the Adwords campaign very well in structured way so as
to put the campaign level flow in right direction. Apart from this he keeps abreast interest in social media
segment and commands the etiquette in highly popular Facebook group titled "Indian Digital Marketing
Professionals (IDMP) - https://www.facebook.com/groups/idmpro/. Wishing him best of luck and a highly
rewarding profession ahead..keep it up Arun:)"
— Sauvagya Ranjan Patnaik, Sr.SEO Executive, Indusnet technologies, worked with Arun at IndusNet
Technologies
Contact Arun on LinkedIn