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1. Logo design and its functions
BY LOGO24STUDIO

2. The priority for a business is to create an identity, and impact such as that the brand or
product of the business stands apart from others. This is where designing a logo comes in to
play for giving your brand the much-needed visibility. A logo can generate instant brand recall
and greatly influence your target customers’ attitude towards your brand. Let us understand
what Logo and Logo Design services in India are all about.
Logo and Logo Design:
A logo is a symbol made up of text and images that identify a business. A good logo shows
what a company does and what the brand values.

3. Logo design is all about creating the perfect visual brand mark for a company.
Depending on the type, a logo usually consists of a symbol or brand-mark and a
logotype, along with a tagline.
Suggested Read: How to select a creative and unique Logo?
Functions / Importance of Logo Design:
 A logo makes you stand out from the competition
 A logo identifies key information about your business
 Invites new customers to get to know you
 A logo builds brand recognition
 Good Logo Facilitates brand loyalty

4. WHAT DOES LOGO DESIGN DO?
Your logo design has several jobs. Let us take a look at each of them in more detail.
Your Logo Design Builds Trust and Brand Recognition
 Building trust and recognition with your audience and customers can play a major
part in your business’s success.
 When you put your logo on something, you are officially giving it “the seal of
approval.” And just like film critics, food critics, and other reviewers, that means
something.
 By having your logo design on something, you are guaranteeing it lives up to the
promise your brand has made, and your customers can trust it.
 People recognise logos. And that is one of the major things your logo design
should do for you. Build recognition and trust.

5. Your Logo Design Makes You Stand Out from The Competition
 Away from naming your company different things, your logo design helps you
differentiate from your competition.
 Consider McDonalds vs Burger King. Two widely known and recognised burger
chains.
 Whilst Burger King has the better burgers (that is right, you heard me!),
McDonald’s arguably have the more successful logo.
 I bet you can think of the McDonald’s logo in your head right now.
 The Burger King logo however could be a little fuzzy.

6. WHAT SHOULD A LOGO DESIGN BE?
Your logo design should be five key things. We’ve covered these before in our 7 Steps
to a More Effective Logo Design post, but let’s have a quick refresher…
1. Memorable
Your logo design must be memorable. If people can’t remember it, what’s the point in
it? By being memorable, you build recognition. And to be memorable, your logo must
be…
2. Simple
 The simpler the better.
 Reduce your logo down until only the heart of the design remains, then ask
yourself “does it still represent our business?”
 If so, then you’re onto a winner.

7. 3. Versatile
 Your logo design will be used across a huge range of platforms. From your
website to social media, to press releases, and huge billboard designs.
 So it needs to be versatile. Your logo design should work at 2mm x 2mm as
well as 100m x 100m.
 On that note, make sure you have your logo design as both a raster and a
vector format.
 Raster is a file format such as JPEG or PNG. Vector is an EPS or Illustrator
file. Your designer should provide you with both.

8. 4. Appropriate
 You need your logo to be appropriate.
 In the Financial Sector? Possibly not bright orange. Although maybe your brand
has been setup to be radical and different, so orange would be a great choice!
 In fact, check out this article featuring the best financial and financial services
branding, to see how Monzo have used orange to their advantage.
 Funeral director? Let’s stay away from Comic Sans and bold colourful
typography.
Appropriateness is key. You don’t want to turn off your potential customers

9. 5. Timeless
 Timelessness in a logo design is vital. And I feel there’s a bigger post coming
here, but logo design “trends” are rubbish. Stay away from them.
 Coca Cola’s logo has barely changed. Because it never goes out of date. It
doesn’t follow trends. It’s consistent and therefore remains relevant.
 Following stupid online logo design trends is a sure-fire way to guarantee you
need to redesign your logo next year. Therefore, losing any brand equity or brand
loyalty you’ve built with your customers.

10. Thank you!!