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GOOGLE ANALYTICS
Advanced
BRUSH UP ON CORE TOPICS
 What is Web Analytics
 What is Google Analytics
 How Google Analytics Works
 Basic Reporting
Account Structure:
HOW GOOGLE ANALYTICS WORKS
DATA COLLECTION AND
PROCESSING
 Categorizing into users and sessions
 Applying configuration settings
 Storing data and generating reports
 Creating a measurement plan
Sample Signal:
BASIC REPORTING
REPORTS TO ANALYZE –
SOURCE/MEDIUM
REPORTS TO ANALYZE IN-MARKET
REPORTS TO ANALYZE
REPORTING TERMS
 Dimension
 Metric
 Average Session
Duration
 Bounce Rate
 Entrance
 Hit
 User
 Page view
 Session
 Source
 Medium
 Conversion
 Not Provided
 Sampling
 Unique Page view
ADVANCED TOPICS
 Segments
 Advanced Filters
 Event Tracking
 Goals
 E-Commerce
QUERIES ?

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