Education case-studies

Brand New Direction carries forward the excellent reputation Arthur op den Brouw
established during his stewardship of Designation’s Education and Arts specialism.
For over ten years his team provided a range of new media, print and design
services aimed at recruiting and inspiring students to participate in education.

© Brand New Direction & Designation 2009 www.brandnewdirection.com www.youtube.com/arthurodb
Designation ® is a registered trademark of Designation.com Ltd

The science outreach project has been created to help GCSE students to revise for
Science Outreach Pages their exams and by association create good publicity for the University of Reading.
It features animations and a ‘build your own revision notes’ feature.

Website home page

Promotional
posters


Physics at the University This promotional campaign wanted to give a clear, iconic, ‘classy’ message to
potential students. It featured folding lea ets, website and promotional items such
of Reading as the ‘fun’ reactions timer (with heat sensitive ink).

, u sa sa l
e n a liv ern ivler
u am en ta l, tu n
u e, fufn dn d a m
U n iq R ea d in g
U n iv er si ty o f
P h ys ic s at th e

tempted?
Entry requirements: Typically 280 points including 180 points in Physics
high flyers
• Scholarships for and Mathematics including 2 full A - levels. Ther e is no points requirement
rate distinction between BSc and MPhys on entry but MPhys has more
places for all app
licants grad uate employment
• Guaranteed hall • Virtually 100% stringent progression requirements at the end of the second year.
teaching language courses)
llence in physics ad option (free
owledged for exce • Study year abro
• Nationally ackn Alternative qualifications in Maths & Physics: These will be favourably
companies ent focussed skills training
ce with industry leading essional employm
consider ed. Please contact the Admissions Tutor for an informal discussion.
• Work experien • Prof
over 100 year s
London • An establish ed university for Physics Foundation Course: Students without the usual qualifications in
• 25 minutes from courses Maths or Physics ar e welcome to apply for entry to our Foundation Course.
transfer between e of the Reading
Festival
system allowing • Lively town -
hom This is the most successful, flexible, full-time foundation course in the country
• Flexible first year
and leads to BSc qualification on most of our degree courses.
arch
• Internationa l reputation in rese
Free September Revision Course: It may still be possible to offer a place
to candidates with fewer points than r equired to fulfil our normal requirements
for entry, provided they attend our three week, intensive, residential course in
Physics & Mathematics prior to the autumn term of the first year.

Life: The superb facilities of the campus and lively town (Reading Festival,
physics WOMAD) make Reading one of the most popular universities in the country .
www.reading.ac.uk/
For more informatio
n see
issions Tutor: a din g. a c . u k
or e-mail the Adm m is s ion s @r e
or write, phone E : phys ic s a d
18 975 0203 For more information see www.reading.ac.uk/physics
7585 F: 01

design by Designation.com 0118 961 0100
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k/physics T

www.reading.ac.u or write, phone or e-mail the Admissions Tutor:
T: 0118 378 7585 F: 0118 975 0203
E: physicsadmissions@reading.ac.uk

Disclaimer: The information in this brochure was correct at the time of going to press.
The University of The information in this brochurecancelcorrect at the time of going to press. The University of Reading reserves the right to c
Disclaimer : Reading reserves the right to change or was any programmes, hange or cancel
www.reading.ac.uk/physics profiles, modules or arrangements described orany time and can accept
any programmes, profiles, modules at arrangements described at any time and can accept no responsibility for omissions, errors or subsequent
no responsibility for omissions, errors or subsequent changes.
changes.

Promotional mailer

Website Heat sensitive
reaction timer
200
0.20

www.reading.ac.uk/physics
190

180

170

160 0.18

150

140

respectable
130
0.16
120

Entry requirements: Typically 280 points including 180 points in Physics and Mathematics including 2
Physics is absolutely central to all science ranging from the fundamental understanding of the universe
rom the
o 110
full A - levels. There is no points requirement distinction between BSc and MPhys on entry but MPhys has

and the overarching ideas of the Grand Unified Theory through to the amazingmore stringent progression requirements at the end of the second year.
ory
r technological advances
100
being made in all areas of modern life. With a qualification in Physics you will be perfectly placed to
fication
c
Alternative qualifications in Maths & Physics: These will be favourably considered. Please contact 0.14
contribute to further advances or to appreciate and understand the physical world. And the range of
understand the Admissions Tutor for an informal discussion.
90
careers choice is amazing!
Physics Foundation Course: Students without the usual qualifications in Maths or Physics are welcome

impressive
to apply for entry to our Foundation Course. This is the most successful, flexible, full-time foundation 80
For more infomation write, phone or e-mail the Admissions Tutor:
e Admissions course in the country and leads to BSc qualification on most of our degree courses.

T:0118 378 7585 F: 0118 975 0203 70 0.12
Free September Revision Course: It may still be possible to offer a place to candidates with fewer

points than required to fulfil our normal requirements for entry, provided they attend our three week,
E: physicsadmissions@reading.ac.uk
intensive, residential course in Physics & Mathematics prior to the autumn term of the first year. 60

Life: The superb facilities of the campus and lively town (Reading Festival, WOMAD) make Reading one

of the most popular universities in the country.
50 0.10

For more information see www.reading.ac.uk/physics
40

cheat!
made@Designation.com
30 0.08
made@Designation.com

20
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This campaign was created to reverse the ‘negative’ image that physics has with many young people.
IOP It needed to show young people, from different ethnic backgrounds, using physics in non lab-based,
exciting hands-on careers. The posters have been very successful.

Promotional
posters and yers

Promotional
posters and yers

Banner


This poster series was a major project for the Institute of Physics. It was mailed to every school in the
IOP country. It showed how physics is linked directly with the everyday world and developments in the very
relevant science of the future.

Promotional
posters and yers

the physics of Earth science
Physics gives us the ultimate designer materials for
all sorts of applications. We can grow polymers in
cress cells, sort polymers using electrostatics, and
recycle or biodegrade polymers.

With physics we can make:
• polymers that conduct electricity and emit light
• metals and polymers that remember their original
shape and spring back at their trigger temperature
• polymers that biodegrade at a known temperature
or after a given time
• polymers that make fuel cells to drive the ideal, zero
pollution, electric car
• fabrics that translate movement into speech.

0118 961 0100
design by: Designation.com
the Institute of Physics, 76 Portland Place,
London W1B 1NT t: 020 7470 4800 w: www.iop.org

the physics of music the physics of archaeology
Physics and music — where art and science meet. Without physics, archaeology would be dead.
Teams of physicists and archaeologists are
Without physics, modern music would still be working together to solve the riddles of the past.
restricted to concert halls. Now physics helps to
produce the perfect sound in the perfect acoustic With physics, archaeology can:
environment. Physics can also protect our hearing • date the famous Turin Shroud using the radioactive
and reduce sound pollution. decay of carbon-14
• identify way to support and save the leaning tower
With physics, music can: of Pisa
• be amplified • discover how best to stop the Coppergate saxon
• be recorded helmet from corroding
• be synthesised • measure the electrical resistance of the ground to
• be transmitted as electronic files ‘see’ long-buried foundations of ancient buildings
• be experimented with to change the harmonies, • use X-rays to see inside fragile, ancient artefacts
rhythms, beat…, • heat pottery fragments and use the light emitted
• go beyond the limits imposed by simple acoustic to measure how old the pottery is —
instruments. thermoluminescent dating.
...now the only limit is our creativity.

0118 961 0100
0118 961 0100

w: www.iop.org London W1B 1NT t: 020 7470 4800 w: www.iop.org
London W1B 1NT t: 020 7470 4800

Banner
the physics of Earth science the physics of Earth science
Physics explains the workings of the biggest Physics gives us the ultimate designer materials for
machine on the planet — our planet itself! all sorts of applications. We can grow polymers in
cress cells, sort polymers using electrostatics, and
The Earth is constantly changing, driven by unseen recycle or biodegrade polymers.
forces, sometimes with devastating results. Once
we thought earthquakes, volcanoes and geysers With physics we can make:
were the work of the gods. • polymers that conduct electricity and emit light
• metals and polymers that remember their original
Now physics can: shape and spring back at their trigger temperature
• work out the layered form of the Earth • polymers that biodegrade at a known temperature
• measure how the tectonic plates are moving or after a given time
and causing earthquakes • polymers that make fuel cells to drive the ideal, zero
• design buildings to resist earthquake damage pollution, electric car
• use geothermal energy to generate electricity • fabrics that translate movement into speech.
for homes
• monitor volcanic activity to allow residents to
evacuate before an eruption
• watch weather patterns swirl around the globe.

0118 961 0100

0118 961 0100

the Institute of Physics, 76 Portland Place, the Institute of Physics, 76 Portland Place,
London W1B 1NT t: 020 7470 4800 w: www.iop.org London W1B 1NT t: 020 7470 4800 w: www.iop.org


Promotional Working closely with the brand guidelines, we produced a number of
promotional posters for the University. A vibrant, youthful feeling was created as
posters complex themes were distilled down to powerful visual.

Promotional

UniS
posters and yers

Theoretical Nuclear Physics Probing the structure
of the subatomic world
For over 40 years, the theoretical nuclear physics
group at the University of Surrey has been making
world-leading and exciting discoveries. Today, modelling
the workings of atomic nuclei is still one of the most
exciting areas in scientific research. The nuclear theory
group at Surrey is the largest in the UK and one of the
largest and most respected in the world.

Our research focuses on several strands:
4
• Development of few-body models of nuclear reactions
and the study of reaction mechanisms to interpret
new data
• Interpretation of low energy nuclear reaction data
of interest in astrophysics
• The study of cluster structures in light exotic nuclei and
new phenomena such as neutron halos
• The development of new mathematical models of
nuclear structure for heavy nuclei far from stability

1 Theoretical nuclear physics research at Surrey is
an integral part of the international activity in radioactive-
beams science focusing on the structure of exotic
states of nuclear and hadronic matter and modelling
their reactions.

2 3

Collaborators: Images

1. The sun is a dynamic physical system driven by nuclear fusion
Michigan State University Texas A&M University 2. Surrey theorists at work: Profs Jim Al-Khalili and Ian Thompson discuss
University of Notre Dame TRIUMF, Vancouver a nuclear physics problem
Argonne National Laboratory University Libre, Brussels 3. Particle interactions in a bubble chamber
Lawrence Livermore National Laboratory Indiana University 4. The crab nebula: debris from an exploding star
University of Lisbon Kurchatov Institute
University of Sevilla Göteborg University
Florida State University

Physics Applied
Physics Open Days at the University of Surrey
– where theory meets application
UniS
The future of physics...
Physics Open Days at the University of Surrey

During 100 years of physics
at Surrey we can boast an
enviable track record of
creating students who are
superbly equipped to meet
the challenges of the future,
in space research, medicine,
the City, nuclear science...

Surrey Physics 100 Open Days 2006 Physics Masterclass
Schools Day (for Y12 students)
Wednesday 5th July
Thursday 22nd June 2006 Saturday 9th September Thursday 6th July 2006
Saturday 7th October
Wednesday 25th October

• A day of inspiring • Tours of the Physics • An exciting opportunity
Physics Open Days Physics Masterclass physics talks given by Department and our exciting to get hands-on
At Surrey we are some of the best known research laboratories as experience of Surrey
(for Y12 students)
strong believers in Wednesday 29th June science communicators well as an exciting physics research.
in the UK. demonstration lecture. • Topics typically include
a great end product – Saturday 10th September Thursday 7th July 2005
• Topics will range from the • Find out about our range of Laser Physics, Medical
Saturday 1st October
that means both Wednesday 26th October 2005 • Laser Physics – Explore the unique properties of Big Bang to Rock music. BSc and MPhys courses. Physics, Nuclear
laser light in our state-of-the-art laser laboratories • The talks will be suitable • Get advice on UCAS Astrophysics and Satellites
the student and the • Tours of the Physics Department, including • Medical Physics – Investigate how X-rays for 14-18 age range. applications. and Space Science.
application of theory to our new Advanced Technology Institute, interact with the body, and their vital role in medicine • Booking essential. • No booking required, • Booking essential.
and an exciting demonstration lecture • Nuclear Astrophysics – Learn more about nuclear just turn up.
real-life solutions. Come • Find out about our range of BSc astrophysics and the synthesis of heavy elements
and MPhys Physics courses.
and discover how our • Get advice on UCAS course applications
in stars For further information on the Open Days and bookings for the Masterclass and
• Satellites and Space Science – Discover the Physics 100 event, Tel: 01483 689247 or Email: physics@surrey.ac.uk
students are making No booking required just turn up.
fascinating world of satellites using data from the
University of Surrey’s own satellite network.
a difference in space, Includes a tour of Mission Control at the
medicine, the City, University’s Satellite Centre.
nuclear science... Open Day information For info and booking please contact:
Tel: 01483 689247 Lorna Whyte
E-mail: physics@surrey.ac.uk Tel: 01483 689247
or visit: www.ph.surrey.ac.uk/open E-mail: l.whyte@surrey.ac.uk
The Department of Physics
Tel: +44 (0)1483 689247
Fax: +44 (0)1483 686121
E-mail ph.ug@surrey.ac.uk
www.ph.surrey.ac.uk
The Department of Physics Coinciding with the 100th anniversary of
Albert Einsteins “Miraculous year”, the events of
Tel: +44 (0)1483 689247 ‘Einstein Year’ aim to raise the public awareness for
Fax: +44 (0)1483 686121 physics and more generally for physical sciences.
E-mail ph.ug@surrey.ac.uk Find out more at: www.einsteinyear.org
www.ph.surrey.ac.uk
Woman holding up x-ray picture courtesy of Science Photo Library


M2M GCSE and This was a collaborative, leading edge campaign that created a website that would
appeal to and help GCSE and A-level students. It contained great animations and
A-Level Physics real-life case studies. It was also mailed to every school in the UK.

HOME everything GCSE everything A-level uni bios sci-profiles the future

key word index More on..

m2m: Your gui e to waves, digital, analogue and everything communications
2m: Your gu
ur g
r guid
guide

Promotional CD Rom

© EC and EPSRC 2005 | Legal/Credits
ECS and feedback form teachers page

Produced by Averil Macdonald Made@Designation.com

Website home page

Pop up
HOME everything GCSE everything A-level uni bios sci-profiles the future Banner
what you need to know guess what glossary getting to uni links


University
ECS of Southampton

HOME everything GCSE everything A-level uni bios sci-profiles the future getting to uni:

• Qualifications: how our students got into getting to uni

what you need to know guess what glossary getting to uni links The University of Southampton

• Career Opportunities Want to know how to get to university? This is where you get the www.m2m.ecs.soton.ac.uk
inside story.
• Applying to University

key word index More on.. © ECS and EPSRC 2005 | Legal/Credits feedback form teachers page

Includes a
Virtual Tour

HOME everything GCSE everything A-level uni bios sci-profiles the future

key facts guess what glossary FAQ's quiz exam tips links


From Morse
Quiz: So you think you've grasped it all? Go on, now test yourself...

to Multiplexing:
quiz

The Communications Revolution
Are you ready? Test yourself.
is here. We can now send more
Try these questions to see what you’ve found out.
simultaneous phone messages than
Jot down your score as you go along. there are people on the Earth. But
Click on the answer to see if you are correct. how does all this information race
around the world? Morse to Multiplexing
First Question >>
provides all the answers – and more.

Everything GCSE:
© ECS and EPSRC 2005 | Legal/Credits feedback form teachers page
Everything you need to know about
telecommunications for GCSE

Everything A-Level:
Website Everything you need to know about
telecommunications for A-Level

Uni’ Bio’s:
arch Council What is it like for students in
Sciences Rese
and Physical
Engineering high-tech subjects?
tre
Southampton nics Research Cen
University of Optoelectro
nce
Computer Scie
Electronics and
Sci’ Profiles:
What is research and is it possibly
the most satisfying job in the world?

What’s New:
‘Honeycomb’ optical fibres!
‘Little toe nail’ sized lasers!

:
ltiplexing
rse to Mu ital, analogue
From Mo waves, dig
to
Your guide nications
hing commu
© ECS and EPSRC 2005 | Legal/Credits feedback form teachers page
e
teachers and everyt

n.ac.uk
m.ecs.soto
www.m2
Produced by Averil Macdonald @Designation.com
D
Made@Designation.com

Website Postcard


Promotional

WAVE posters

SNIFF

University
of Southampton

> www.ecs.soton.ac.uk

University
of Southampton PULSE

SHINE WAVE Postcards University
of Southampton


University
on
of Southampt University
of Southampt
on

> www.ecs.s
cs.soton.a
ot on.ac.uk
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www.ecs.soton.ac.uk
>


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Education case-studies