What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn: - What are common pricing practices - What to consider when establishing your prices - What to put on your website and marketing materials about your prices - How to deal with a variety of different price points - What are typical price points and how do they affect purchases Learn about the business of pricing art!

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Welcome!Welcome!
Price Your Art
Tips to Help You Price Your Artwork
Rochelle Grayson
rochelle@artsites.ca
Price Your Art
Tips to Help You Price Your Artwork
Rochelle Grayson
rochelle@artsites.ca

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Who is Rochelle?Who is Rochelle?

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A lot of people cry while chopping onions;
The trick is ...
NOT to get emotionally attached! :-)

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Where &
With Whom Do You Show?

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How long have you
been doing this?

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ComparablesComparables

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Similar GeographySimilar Geography

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Similar MediumsSimilar Mediums

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Similar VenuesSimilar Venues

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Similar Experience
Levels

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New Artist?!
Cost-based pricing =
Time x Labor (~$15/hr)
+ Cost
Then, do a comparable check!

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Keep Track of Your Time!Keep Track of Your Time!

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Overhead CostsOverhead Costs

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Other Common Pricing StrategiesOther Common Pricing Strategies
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By Size
– 8 x 10 = $100
– 16 x 20 = $200
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Square-Inch Calculation / Method
– Width x Height x $X (+ 2 x Frame Costs)
– 16 x 20 x $6 = $1,920 ≈ $1,900
– Smaller works = higher sq-in constant, e.g. $8
– Larger works = lower sq-in constant, e.g. $4-5
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By Size
– 8 x 10 = $100
– 16 x 20 = $200
●
Square-Inch Calculation / Method
– Width x Height x $X (+ 2 x Frame Costs)
– 16 x 20 x $6 = $1,920 ≈ $1,900
– Smaller works = higher sq-in constant, e.g. $8
– Larger works = lower sq-in constant, e.g. $4-5

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Compare to What's Sold!Compare to What's Sold!

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Original vs Print Price DynamicsOriginal vs Print Price Dynamics
Print Price = $XOriginal Price = $2-5X

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Charge the Same or a Little LessCharge the Same or a Little Less

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When to Increase PricesWhen to Increase Prices
+10 – 25% / year

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Leave Room to Negotiate Down!

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Online Pricing Issues

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Approval, Refund & Return PoliciesApproval, Refund & Return Policies

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Be
Confident!
Be
Confident!

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Thank You!Thank You!
Questions?
Rochelle Grayson
rochelle@artsites.ca
ArtSites.ca/workshops/2014-04-26
Questions?
Rochelle Grayson
rochelle@artsites.ca
ArtSites.ca/workshops/2014-04-26

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Links of InterestLinks of Interest
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How to Present / Talk About Prices Online
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How to Use PayPal Buttons on Your Website
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Price Your Art Realistically