2. WhoIsGannett?
Gannett is not your typical media company. Gannett owns 80+ Newspapers and 45+
Local TV Stations across the country in addition to a vast portfolio of digital properties.
3. Seminar Overview
1. Consumer Buying Process
2. Right Message, Right People, Right Time
3. Going Beyond The Click
4. UX > User Experience
12. JustTheClicks.
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24. MobileSearch
• Integrated Into Search Platform.
• Optimize Based On Performance.
• Very High Click To Call Ratios.
• 84% Of Follow-Up Actions Are Triggered
By Mobile Search Occur Within 5 Hours.
31. Maps:MapsandReputation
Overview- CurrentState
It is crucial that Bauerle and Company's site is getting the proper exposure by showing up in the local results
section (Google Places/MAPS). In order for your site to be found by local searchers, we will optimize your Places
page via proprietary techniques to get your business the local exposure it needs.
Currently you have 0 reviews on
the top review sites.
This is FREE marketing from your
customers.
We can increase that number.
It pays to keep on top of what your customers are saying about you. A positive comment can be highlighted and shared
with your customer base, while a prompt response to a negative review can turn a critic into a fan.
32. Maps:BenefitsofaMapsand
ReputationProgram
With our top-of-the-line maps and reputation dashboard
product, our experts will:
• Set up and optimize your Google Places
and FourSquare listing for maximum local visibility on
search engines
• Create a customized reputation dashboard, where you can
track & address mentions of your business on the web.
• Syndicate your business information across hundreds
of partner sites for branding and presence purposes
• Create 300 citations per six months in order to further
validate your Google listing
• Report on your monthly views and click-through actions via
the Google Places Analytics
• Report on your business’ mentions on the web to which
you may respond or take additional action
34. UX(UserExperience)
Consumers Are Looking For Reasons
To Do Business With You.
• Brand Recognition
• Brand Consistency
• Location
• Call To Action
• Relevancy
• Ease Of Use
• Visual Impact (Ugly Is Out)
• Authority
• Trust
35. UX(UserExperience)
Consumers Are Looking For Reasons
To Do Business With You.
• Brand Recognition
• Brand Consistency
• Location
• Call To Action
• Relevancy
• Ease Of Use
• Visual Impact (Ugly Is Out)
• Authority
• Trust
36. UX(UserExperience)
Data Driven Strategy + Great User Experience (UX) =
• Increased CONVERSIONS
• Larger ROI With Your Current Marketing Dollars
• Lower Cost To Acquire New Customers
