Telecoms Evangelist no.2

Good Evening
Welcome to Telecoms Evangelist evening
sponsored by Arrows Group

Monday, 24 September 12

Video


I would like to play you a video,
reminding us all why our mobiles are so
important to our lives..

The Challenge...


The Challenge...
• We need to provide Customer
Experience testing at key venues
across UK.


The Challenge...
across UK.

• The Solution had to provide a
comparison of all the operators,
near realtime


The Challenge...
across UK.

near realtime

• Old methods would normally
mean up to a weeks delay from
the test taking place to getting the
report.


The Challenge...
across UK.

near realtime

report.

• Crowd sourcing is great, but is too
random, and relies on a large
number people testing randomly.


The Challenge...
across UK.

near realtime

report.

• Crowd sourcing is great, but is too
random, and relies on a large
number people testing randomly.

• What we needed was a new
approach...


The origin’s of an idea...


• The idea for realtime CET was
based on our internal crowd
sourced system,


sourced system,

• A system that we have
pioneered for a number years...


sourced system,


• But with Crowd sourcing... It is
difﬁcult to achieve a consistent
relevant testing regime.


sourced system,



• What we needed was a
dedicated crowd... A crowd
which would be happy to work
24/7 and stand around all day.


sourced system,



• What we needed was a
dedicated crowd... A crowd
which would be happy to work
24/7 and stand around all day.

• So that was it ‘Dedicated Crowd
Sourcing’ was the answer...


The basic requirements


• We needed a real product, so that we
could use to deliver an end2end
solution...


solution...

• Realtime App-based measurement
system...


solution...

system...

• We needed an app that could provide
both voice & data testing in one unit...


solution...

system...


• A ﬂexible deployment strategy...


solution...

system...



• Simple API driven reporting system
for a web-portal, Spreadsheets & an
App..


solution...

system...



App..

• See the results in realtime...


solution...

system...



App..

• See the results in realtime...

• An interface that would allow full
diagnostics when required...


A Cloud based solution...
JSON api to enable
Backend server in Cloud realtime excel reporting

JSON api to enable reporting
on mobile devices

Root cause analysis tool
Smartphone testing app


Comparison Of Existing systems
Data Voice JSON Realtime Cost

Metrico Yes Yes Yes Yes >200K

iTestNet Yes No Yes Yes Free

TEMS Yes Yes No No >100K

Epitiro Yes Yes Yes Yes <100K


Data Voice JSON Realtime Cost

Metrico Yes Yes Yes Yes >200K

iTestNet Yes No Yes Yes Free

TEMS Yes Yes No No >100K

Epitiro Yes Yes Yes Yes <100K

The only solution to meet all our requirements was Epitiro


The only solution to meet all our requirements was Epitiro

Dashboard & JSON api Speciﬁcation provided

Coverage% layer% should% provide%
a% clear% view% of% all% signal% The% legend,% clean% simple%
strength% data% collected% over%
the%measurement%period.% %And%
JSON%api%Dashboard% legend.% % This% should% a%
simple% and% show% poor% to%
provide% a% clear% uninterrupted% good%coverage%in%a%simple%
a n d% a n i m a t e d% z o o m i n g% The% Map% must% have% a% clear% and% linear%ﬂow…%
experience% unambiguous%Ltle%

Combined%Network%Coverage%
S i m p l e%
G o o g l e%
s t y l e%
navigaLon%
controls%%

Very%Simple%network%
dashboard%based%on%
the%displayed%areas…%% Logo% Title%area%
Providing%a%simple%
view%of%Signal%level,% Operator%ranking%table% CCSR%
Download%&%Upload%
Speed,%Ping%&%IP%
Including%Signal,%download%speed,%
Operator% 98.2%%

success%rate.% upload%speed,%Ping,%webpage%download%
logo% 97.5%%
speed,%Voice%&%Data%CompleLon%Success%
95.3%%

rate%&%Sample%size% 97.6%%
97.6%%
97.6%%


• We provided a detailed
speciﬁcation for both the
API and the web Portal...

strength% data% collected% over%
the%measurement%period.% %And%
JSON%api%Dashboard% legend.% % This% should% a%
simple% and% show% poor% to%

S i m p l e%
G o o g l e%
s t y l e%
navigaLon%
controls%%

dashboard%based%on%
Providing%a%simple%
Download%&%Upload%
Speed,%Ping%&%IP%
Operator% 98.2%%

logo% 97.5%%
95.3%%

97.6%%
97.6%%



• Writing a test API interface
to ensure that the product
JSON%api%Dashboard%
would interface with our
strength% data% collected% over% legend.% % This% should% a%
the%measurement%period.% %And% simple% and% show% poor% to%

internal tools when it was

S i m p l e%
G o o g l e%
s t y l e%
navigaLon%
delivered...
controls%%

dashboard%based%on%
Providing%a%simple%
Download%&%Upload%
Speed,%Ping%&%IP%
Operator% 98.2%%

logo% 97.5%%
95.3%%

97.6%%
97.6%%



• Writing a test API interface
to ensure that the product
JSON%api%Dashboard%
would interface with our
strength% data% collected% over% legend.% % This% should% a%
the%measurement%period.% %And% simple% and% show% poor% to%

internal tools when it was

S i m p l e%
G o o g l e%
s t y l e%
navigaLon%
delivered...
controls%%

dashboard%based%on%
the%displayed%areas…%% Logo% Title%area% • We wanted to support web-
portal, excel spreadsheet,
Providing%a%simple%
Download%&%Upload%
Speed,%Ping%&%IP%
Operator% 98.2%%

and apps which would all run
logo% 97.5%%
95.3%%

97.6%%

off the same JSON API...
97.6%%


JSON RESTFull Functions


• @class iPQ_Epitiro;



• @interface iPQ_Epitiro : NSObject




• getiPQDashboard:coordinates:Radius:from:to:bearer





• getAgentIDForPeriod:hours/days/weeks






• getAgentID:from:to







• urlForMapWithX: andY: andZ:andOperator:andBearer:







• urlForMapWithX: andY: andZ:andOperator:andBearer:

• @end


72 Thousand


72 Thousand
Miles driven during the last 16 weeks


152 test units


152 test units
Deployed across UK venue’s, cities and motorways


16.3 Million


16.3 Million
Network Test made during in the last 16 weeks


16.3 Million
That’s 107 Thousand test per handset


Demo


ats-group.co.uk Est. 1992

Tom Bryer
Managing Director


Est.
1992

London 2012 Games
Benchmarking the Mobile
Operators
Working With:


During the Summer of 2012 – ATS&RO pioneered the CET bike!
Giving unprecedented access to London during busy times of the day..


From the initial concept… To Reality…

Production Engineering from ATS…

Creating the static units for the London 2012 Games…


Deploying the static units for the London 2012 Games…

Intelligent Communication Solutions
Rigging and Installation Services

• Took delivery of 20 static benchmark units
on Friday morning

• Work very hard to get to the key locations
in the Olympic park

• Deadline for installation within the Olympic
park was Sunday evening

• All boxes were installed, activated &
commissioned on time


152 test units deployed across the UK…


Our
Benchmark
Test
Kit
Range…

Sta'c,
24
by
7
at
key
locaDons

Walk,
able
to
provide
access
to
key
areas

Cycle,
provide
great
access
to
urban
areas

Bike,
great
for
central
London
or
other
urban
areas

Car,
great
for
all
round
balance
of
TesDng
and
Mileage


Motorbike test unit…


Static Test unit…


Backpack test unit


Car Test Unit…


We
are
so
Impressed
with
realTime
CET…

We
have
set-‐up
a
new
company
to
drive
this
forward:

Currently Working With:


On the way to completing a UK coverage map
Encouraging Mobile choice


Est. 2000

Gavin Johns
Chief Operating Ofﬁcer


www.epitiro.com
iPQ TM

Real-Time Insight

Gavin Johns
Epitiro Group Limited
CEO, Epitiro
10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LN
Registered in England and Wales no: 3940403
info@epitiro.com | www.epitiro.com


About Epitiro

www.epitiro.com
‘Quality of Experience’
Monitoring Solutions for Mobile Operators

§ Epitiro provides leading Mobile Operators with network
monitoring systems to ensure they can measure and manage
Quality of Experience

§ Real-time insight of QoE helps address service-affecting
issues in their infancy

§ We help operators achieve;
§ Efficient Network Expansion
§ Reduced Support Calls
§ Higher Customer Satisfaction / Reduced Churn
ipQTM
§ Established 2000, Cardiff



Our Clients

www.epitiro.com

Challenges for Mobile Operators

www.epitiro.com
Coverage - Capacity – Capability - Performance - Reliability
The Five Pillars of Customer Experience…

“Does it work when I want it?”

Coverage “Is there service where I need it?”
“Can I make a call when I want to, for
as longa as I want to?”

Does the Network
Capability Performance “Does it perform as I expect?”
support the latest
technology • Voice, text and Data

How does the network cope at Availability of Voice and Data
times of peak demand Services 24/7
Capacity Reliability


Product Overview

www.epitiro.com
ipQTM Block Diagram

34


AT50M Software Probe Test App

www.epitiro.com
OTA Android Smartphones

• Overview
– Targeted measurement of mobile network – based on
cell, bearer etc.
– Test Scheduling event based, time based, push-to-
test
– Active & Passive testing
AT50M
• Device Support Software
– Android 2.1+ and iOS 4.0+
Client
– Consolidated approach for future device support with
RIM and Windows

• Network and Bearer support
– 2G, 3G UMTS and CDMA, 4G WiMAX and LTE
– Wi-Fi


ipQ Analytics

www.epitiro.com
CeX Dashboard’s in Real Time

Drill-down to investigate
network performance

See network performance by location

Filter just the data you want to see


One-Click Dashboards

www.epitiro.com
Line Chart View…

One Click shows top
KPIs
Click on any point
to see detailed
information

Click on any legend
to add/remove from
view


One-Click Dashboards

www.epitiro.com
Line Chart View…

One Click shows top
KPIs Click on any point
to see detailed
information

Click on any legend
to add/remove from
view


Map Views

www.epitiro.com
See Coverage and KPIs on a Map

See Any KPI by heat
map

Click on a tile to
zoom in and see Pin
locations of
smartphone tests
Click on a Pin to see the
test details of any
smartphone within the tile


Map Views

www.epitiro.com
See Coverage and KPIs on a Map

See Any KPI by heat
map

Click on a tile to
zoom in and see Pin
locations of
smartphone tests Click on a Pin to see the
test details of any
smartphone within the tile


Summary of KPIs and Ancillary Data

www.epitiro.com
A Full Range of Measurement Capability

IP Data Measurements Passive Measurements Network Interfaces
• TCP Throughput • Data Connection State • IEEE 802.3 Ethernet
• TCP Echo • Cellular Service State • IEEE 802.11 Wireless
• TCP 3-way Handshake Latency • Application Throughput
• UDP Network Quality • Application Bandwidth Consumption
Internet Protocols
– Packet Loss • Web Browser Throughput
• IPv4
– Jitter • TCP / UDP Network Traffic
• IPv6
– Two-way latency
One-way latency (OWAMP) Geolocation
– Echo IP QoS Control
• GPS
• ICMP Latency • DiffServ DSCP
• Triangulation
• DNS Lookup • IPv6 Flow Label
• IP Geolocation

• Application Measurements Test Scheduling
• ITU-T G.107 E-model • Fixed
• Call Success Rate (Dropped Calls) • Periodic
• UDP Gaming • Window based
• P2P Bandwidth • Event based
• HTTP Web Browsing • On idle


Test Management

www.epitiro.com
A Full Configurable Client from the Server

Create unlimited
versions of KPI Tests

Extensive control over the
configuration of each Test

Easily make the Test
available for any
probe


Test Management

www.epitiro.com
A Full Configurable Client from the Server

Create unlimited
ersions of KPI Tests

Extensive control over the
configuration of each Test

Easily make the Test
available for any
probe


In Summary

www.epitiro.com
Benefits of iPQ…

§ Programmable warning and critical thresholds
means is instantly alerted when baseline thresholds
are breached

§ Full access to testing allows to control the frequency
and the number of KPIs

§ Benchmarking competitor MNOs highlights
opportunities to improve service..

§ Instantly see the impact of any changes on the
network…


ipQTM Performance Monitoring Solution

www.epitiro.com
Product and Services

§ Real-Time Reporting Interface Mobile Operators

§ Full ‘On-Demand’ Management of data collection
probe testing

§ Support Services to ensure installation, configuration,
maintenance and further data analysis ipQTM



Telecoms Evangelist no.2

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