Doug Cl

1. Cloud & Arrow ECS
Doug Clark
@cloudstuff
Cloud Leader, IBM UK & Ireland
© 2012 IBM Corporation

2. Cloud is a technology game changer
What is your organisation’s level of Global Cloud Computing Market Forecast to
Cloud Adoption?1 Grow 22% per year through 20202
% of Respondents
91% $250B $241B
Piloting
21%
72% $200B
$150B
Adopting $150B
38% 28%
+33% $100B
Substantially
21% Implemented $50B
41%
+215% $41B
13%
$0B
Today 3 yrs 2011 2015 2020
Nearly half (48%) of CIOs surveyed evaluate cloud options first, over
traditional IT approaches, before making any new IT investments
Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organization's level of cloud technology adoption
today and which do you expect will best describe it in three years?
Source: (2) Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First
2 © 2012 IBM Corporation

3. Cloud is a business game changer
What is the primary focus of your organisation’s Cloud Adoption Strategy?
% of Respondents
42%
5% New business
4% New industry
17% Redesign
industry
16%
2%
3%
3% Change
16% industry
role
8%
Today 3 yrs
Close to half (42%) of organisations surveyed plan to harness
cloud for radical business model innovation within three years
Source: 2011 IBM/EIU Cloud Survey Results, Q8 : What is the primary focus of your organization's cloud technology adoption strategy ? n (today) = 572; n (in 3 years) = 572
3 © 2012 IBM Corporation

4. Cloud adoption is accelerated by mega trends
Mobility
Hyper-digitisation
Social business
Analytics
which enable Innovation and Transformation
Increased customer insight
Customer experience/loyalty
Competitive advantage
4 © 2012 IBM Corporation

5. “we will see more
partnerships between
Resellers & service providers
who have the SLA skills”
Alastair Edwards
Principal Analyst at Canalys
Cloud changes the way customers consume IT
“72% percent of SMBs say IT
vendors should simplify technology.
SMBs “are looking [for] unbiased
advice on technology that is easy to
understand simple to adopt.”

6. IBM’s SmartCloud portfolio has 3 elements
SmartCloud SmartCloud SmartCloud
Foundation Services Solutions
Private & Hybrid Managed Services Business Solutions
Cloud Enablement Infrastructure & Platform Software and Business
Technologies as a Service Process as a Service
..connecting to a broad ecosystem
6 © 2012 IBM Corporation

7. Business Partner service opportunities
7 © 2012 IBM Corporation

8. IBM SmartCloud Enterprise
Enterprise-class public cloud IaaS
Web Applications & Hosting
Development and Test
Batch Processing
BIG Data
385%
Information Management Growth in shared
Collaboration & Social Cloud yoy
SOASTA App & Perf Testing
Platform as a Service Software as a Service
IBM SmartCloud Integration IBM SmartCloud Collaboration
Email Calendaring
Rapidly connect hybrid world of public clouds, Instant Messaging Web Meetings
private clouds, and on-premise applications. Project Management File Collaboration
Social Networking

9. IBM Cloud is running at scale
$150m+ $100bn in commerce 80%
Announced IBM cloud transactions a year through the Fortune 500 utilising
investments in 2011/12 IBM Cloud IBM cloud capability
1m enterprise application users
4.5m
Daily client transactions
working on the IBM Cloud through public cloud
200 19m 13bn
Security events
IBM researchers working on IBM Saas managed per day for
users
13 cloud security and privacy 4000+ clients
Cloud
Development $5bn of 4000 1m
Cloud engagements Managed virtual
Labs Cloud Acquisitions
9 in 2011 machines
© 2012 IBM Corporation