Marketing strategy and branding services from ArrowECS's leading industry partners.

1. Arrow ECS Marketing Strategy & Branding Services
Marketing support every step of the way – from getting started to campaign delivery
Arrow ECS offers extensive marketing support to
channel partners. We are at their side, helping them
­ Here are some of the services available to
to cost-effectively build their business and enter new Arrow ECS channel partners:
industry sectors.
• arketing planning and advice from a highly qualified and skilled
M ­
marketing team
Whether your goal is to reach new prospects or attract •
Market intelligence and extensive end-user databases, from which to
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generate quality leads
more sales from your installed base, our knowledgeable and
• ssistance with running successful events
A
­experienced marketing managers can work with you to
• upport for your vendor funding applications
S
create demand in the marketplace. They’ll help you • he Virtual Marketing Manager – a powerful resource for planning,
T ­
to translate the benefits of new technology into a implementing, tracking and measuring campaign success, with
compelling proposition and target the right prospects
­ ready-to-use marketing and sales collateral
first time, while strong awareness of the Arrow ECS brand Training to equip your team with the knowledge and skills to sell
•
advanced solutions effectively
gives you an extra advantage when approaching new
­
• he Online Sales Lead Portal – monitors and tracks leads giving you a
T
customers and vendors. personalised view of all your leads and shows ROI to help secure future
funding from our vendors
What clients say...
“We’re planning to draw on the support of “Joint funding has enabled us to ­
Arrow ECS in testing out new marketing engage in campaigns to generate
­
campaigns. While to date we have been ­ leads, creating a healthy pipeline of
self-sufficient in this aspect, it is always opportunities, some into six figures. Rather
good to have a fresh perspective and Arrow than approaching the vendor with an empty
ECS offers a wealth of sales and marketing bag, we have a strong proposition and they
expertise, in-house and through its network, r
­ egard us a safe pair of hands. This would
which can only ­benefit our business.” have been difficult if we’d had to fund and
do everything ourselves.”
Mark Bodger, Business Development Director, Phil Bradley, Director, Reciprocal Group
ICit Business Intelligence Limited

2. In addition, we offer the following services, delivered by established Arrow ECS partners,
to develop your marketing strategy and brand...
The Arrow ECS Marketing Planning Workshop – The Arrow ECS Branding Workshop –
Shape the next twelve months Ignite your brand
This workshop will help you to establish a clear marketing strategy This one-day Branding Workshop takes you on a journey that spans your
for the next twelve months. Run specifically for your business, the brand story, values, target audience, engagement strategies and visual
workshop will help your team to analyse what makes your business special identity. Our branding partner will work with you to discover what really
and use your differentiators to present a compelling proposition. You’ll look makes your business tick, why your brand exists, how it operates and your
at what’s worked previously – and what hasn’t – to build on your strengths, long-term objectives.
uncover new opportunities, address your weaknesses and counter
any threats. You’ll pinpoint your ideal target audience and explore their motivations.
With a razor-sharp focus on your target audience, you can begin to create­
The one-day on-site workshop will cover topics such as: a meaningful brand story. The workshop also looks at how to become the
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trusted authority in your domain and use this position to deliver relevant and
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• Where is your business today and where does it need to be? timely insight to your market. Finally, there’ll be a review of your visual
• hat does your marketing need to achieve over the next
W identity and how it reflects on your brand.
twelve months?
• review of your existing messaging content and marketing
A Before the workshop, there will be a day’s preparation and research,
assets – do they present your business in the most engaging with an on-site meeting or phone call to understand your key business
and persuasive way? objectives. The workshop will be followed by a ‘detailed outcomes’
• hat makes your audience tick?
W document that encapsulates the business transformation strategy.
• hat are the key events and trends that drive your
W
marketing ­schedule? What difference will the workshop make to our business?
What difference will the workshop make to our business? Your team will leave the workshop with renewed energy, confidence
and focus, equipped with a shared understanding of your brand’s unique
You will leave the workshop with a clearly defined, actionable story, purpose and values and knowing how to build trust and credibility
marketing strategy to take your business forward. This will ensure through engaging your customers.
that your marketing investment will bring the maximum return.
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How much will this service cost?
How much will this service cost?
£2,500.00 plus VAT.
The workshops are tailored to meet client objectives, costs are ­dependent
on requirements. Who delivers this service?
Who delivers this service? The Branding Workshop is delivered by branding expert Mark Sampson,
whose innovative ideas and insight help to deliver electrifying results across
The workshop is delivered by Asgard Marketing, which provides ­marketing identity, marketing and customer engagement.
advice and support services to the UK IT and technology channel. Asgard
Marketing works with all channel stakeholders – ­resellers, distributors and “Mark took our board through a very challenging process of
vendors – helping to maximise their ­investment in marketing to drive
mutual growth. change, ending up radically repositioning our brand through use of
new media and more impactful marketing. The effects have been
transformational across our business and Mark’s energy and
inspiration were the essential catalysts that enabled these changes
to happen.”
Shamus Kelly, Managing Director,
Portal – an Arrow ECS Channel Partner
For further information
For further details on Arrow ECS Marketing Strategy and Branding Services, please contact your
Arrow ECS Marketing Manager or email marketing@arrowecs.co.uk